Nike Will Move The Online Customization Service Nikeid To The Next Line.

Personality, personality and personality.

Still trying to maintain the image of "cool".

It seems that it has little magic left, according to the data of NPD Group, Nike in the United States in May this year.

The share declined from 35.9% to 34.7% in 2016.

Let's look at its old rival.

With its explosive strategy, its market share has increased by nearly two times (from 6.3% to 11.3%) in a year.

According to the world clothing and shoe net, the latest attempt took place in New York.

In New York's Nike By You Studio, Nike is planning to move its long customized online service NIKEiD to offline.

The brand has worked with Wieden+Kennedy s The Lodge, a creative agency, to design a new customized experience project.

The Lodge is a creative department of Wieden+Kennedy, a creative hot shop. They used AR technology in this project.

Nike is located at Nike By You Studio in New York.

This customization process is probably like this. Nike has provided a model of Nike Presto X shoes. After you wear it, you can choose the color of the upper and the color of the Nike logo.

Then the device will present your choice on the model through projected images.

And Nike is confident that it will take less than 90 minutes to complete and receive.

Usually NIKEiD takes about a week.

Of course, at this stage, Nike By You Studio is more like a promotional behavior.

Nike needs to create some topics to keep people focused on it.

The shoe of custom service is Nike Presto X, it is a new shoe that Nike promotes recently, perhaps Nike also expects it can produce the story that changes the body to explode money.

And only around a sneaker is customized, then the 90 minutes of production time, in fact, is not difficult.

Nike By You Studio is currently only open to invited friends, family members and members of Nike+.

With the help of AR technology, offline customization experience is realized.

Perhaps from Nike's recent moves, it seems that it is anxious to emphasize individuality.

Nowadays, almost all non limited edition footwear in the NIKEiD area online can be customized.

Nike has also set aside enough space for the new Nike Gakou Flyknit series to enable consumers to choose their own personalized logo features to deal with the shoes.

Rival Adidas also quietly launched similar customized services on the US official website last year, but the promotion efforts were not as Nike did.

You can decide on the way Nike appears in Nike Gakou Flyknit.

For sneaker, the value of sneakers may come in two ways. One is the shoes that are praised by the big gods in the circle, and the scarcity is usually more expensive than the usual ones.

One is shoes that are enough to embody their individuality and taste.

Customized services may satisfy their latter needs.

Nike also seems to be able to provide some freshness.

"Cool" has always been one of Nike's core competitiveness, though it is regrettable that it has not been well expressed in recent years.

Now it leaves its decision to its consumers.

More interesting reports, please pay attention to the world clothing shoes and hats net.