Taiping Bird: A Fashion Show With The Theme Of "LIVE ON STAGE"

According to the world clothing and shoe net, the 2017 storm electric syllable began in the Nanjing fish mouth Wetland Park on the first weekend of September.

Including Willem van Hanegem, Ward van der Harst, Ummet Ozcan, Wiwek, Dyro, Dyro, Ozcan and so on, all of the world's top 100 companies are all on the stage.

As one of the sponsors of this syllable, it brought a shock bus full of technology and flu into the field.

In addition to the latest clothing in the autumn and winter, and the three color neon scintillation area, there are also quotations and "Declaration of independence" from "bird people" fans.

In fact, this can only be said that the Pacific bird is on the road to becoming young.

Flash, joint name, cross boundary, convenience store...

They are constantly playing, and the results are not bad.

In the development process of "fashion" as the brand's starting point, Taiping bird has sniffed the trend of the trend change better than most of the traditional brands. In just 3 years, it completed the tonal iteration of the brand and deeply captured the wardrobe of the 90's.

In the view of Taiping bird, the present millennial generation has a stronger "ego" preference.

Today, with the constant changes in consumption concepts and aesthetic tendencies, the trend of capturing trends needs to fully understand and integrate into the lifestyle of young consumer groups.

In the analysis of the trend of the wind, we need to be able to firmly grasp the changes in the market, not afraid of change, before change.

Based on this storm Music Festival, the Lok Ting brand of Taiping bird and its "bird man" series Slogan Tee jointly launched are providing an emotional expression tool for young people.

It is worth noting that the 2017 winter joint series of MATERIAL GIRL and UMBRO of Taiping's high-end women's clothing was officially launched in September 19th.

The series is also based on "I AM AN UNIQUE GIRL".

The theme is "unique" brand personality.

Just as the Nanjing storm electricity syllable is being carried out, Taiping bird's men wear a PEACEBIRD MEN x SNOOPY "24 hour convenience store" in the "YOHOOD 2017 global trend Carnival".

The postcards, socks, hair belts and other small gifts are disguised as food and medicine. They are packaged in brand specific potato chips bags, medicine boxes and ice cream packages.

In addition to the Snoopy series, the store also invited KnowYourself, the famous pan psychology community, to explore the inner game of interaction with the theme of "overcoming the choice barrier". It is a "good recipe" for those who have selective anxiety disorders in the "convenience store".

As the group's emerging brand, the children's clothing brand Mini Peace, founded in 2011, has shown outstanding performance in recent years.

According to the latest report of the Taiping bird's newly published 2017 mid-term report, children's wear achieved 281 million yuan in the period of the period, up 49.81% from the same period, 159 million yuan and 49.41% year-on-year.

The 2013-2016 years' revenues were 58 million 307 thousand and 300 yuan, 148 million yuan, 311 million yuan and 516 million yuan, respectively. The annual growth rate of 2014-2016 was 155.17%, 110.14% and 69.52% respectively.

In the past August, Mini Peace opened a small yellow people's flash shop in Hangzhou Yintai Wulin store.

In the shop with an area of 100 square meters, the latest IP series of nearly 100 SKU has been displayed.

With the growth of consumer demand for children's clothing with the second child policy, the market competition for children's wear is becoming more and more intense. Mini Peace has taken a place in the domestic children's clothing market with the help of mature brand's operation experience and channel support.

According to Ou Rui report, the sales of children's clothing brands ranked 2016 in China, ranking twelfth in Taiping bird's clothing, with a market share of about 0.6%.

As of June 30, 2017, the number of stores in the country was 675.

Of course, on the basis of constantly trying new things, upgrading and upgrading of traditional forms can be regarded as an innovation.

At the end of May, Taiping bird's clothing was hand in hand with the new generation idol Chun Xia, Zhang Xueying, Li Qin and Li Xian. In the name of youth, a fashion show with the theme of "LIVE ON STAGE" in Beijing took a unique visual effect for the clothing with great future technological sense.

PEACEBIRD WOMEN

Da Xiu redefined the younger definition and image of fashion, casting a lonely and noisy world of opposites.

The wave line in the abstract space, the unique electric sound burning boundary, the strong current pierce through the eardrum, reawaken the hidden pioneer attitude.

More attention should be paid to the world clothing shoes and hats net.