The Feelings Of The Neon Dress For More Than 20 Years Are Sticking To And Changing.

A kind of

A city is very popular because of a festival. A festival is always glamour for a city.

According to the world clothing shoes and hats net, Ningbo international this year

The festival will usher in the twenty-first year. Looking back on the past years, the clothing festival is renowned at home and abroad relying on the garment industry. The garment industry in Ningbo has begun to enter the world of quality promotion through the international garment Festival, and also to the world through this platform.

Ningbo makes up the world.

For the clothing industry in Ningbo, we want to find new growth points and speed up our progress.

New markets, including those along the border, are becoming a new choice.

A my sense of acquisition

"Build, win and share" the global fashion ecosystem

YOUNGOR group has always been the leader of Ningbo garment industry. All previous garment festivals have its own shape. Nowadays, the core industry brand clothing has always occupied China.

The forefront of clothing development, shirts and Western clothing market share for 22 consecutive years and 17 years occupy the first place in the country.

The 2017 China Daily reported that the main brand Youngor achieved 2 billion 44 million yuan in the first half of the year, an increase of 8.85% over the same period.

Li Rucheng, chairman of YOUNGOR group, is pleased that MAYOR, a high terminal brand with high hopes and efforts, has explosively increased by nearly 285% in the first half of the year.

During last year's twentieth Ningbo International Fashion Festival, YOUNGOR Group signed a contract with five top fabric suppliers ZEGNA, LORO PIANA, CERRUTI 1881, ALUMO and ALBINI in Europe to build MAYOR with the world's top fabrics, top technology and high cost performance.

Since its formal signing, ALUMO has supplied 20 thousand meters of fabric.

In July this year, YOUNGOR changed its previous low profile, and organized a cultural exchange event entitled "Silk Road Samsara" in Italy's Como lake and the world's top five fabric suppliers, and issued a proposal to build, win and share the global fashion ecosystem.

Because Ningbo is the starting point of the Sea Silk Road, the lake of Como is the end of the maritime Silk Road. The outside regard this cooperation as the practice of YOUNGOR's "one belt and one road". For this reason, Li Rucheng agreed: "in the past tradition always valued exports, and now the concept should be changed to the global" sharing "." one belt and one road "is not a solo of the Chinese family, but a chorus of the countries along the line, sharing the growth of the world economy.

Li Rucheng told reporters that the cooperation with the five fabric suppliers should not only go out, but also bring them back to China, bringing the high-end fabrics produced by European enterprises to China, making them into clothes and then developing the domestic and international markets, forming a new cycle. At the same time, they should also introduce European design talents and training methods.

"And the reason why they choose to cooperate with YOUNGOR is the weak demand in European market. They have taken a fancy to the huge market in China and the development potential of MAYOR. They want to share this market with us.

What YOUNGOR needs to do first is to learn from them, communicate with them, cooperate with them, improve the domestic high-end market share of MAYOR, and strive to expand to the international market in the future.

Li Ru Cheng said.

According to Li Rucheng's assumption, the brand clothing such as YOUNGOR and MAYOR will start from Ningbo, and go along the "one belt and one road" strategy to the north and West. It will focus on marketing in Hangzhou, Shanghai, Beijing, Xi'an, Lanzhou, Urumqi and other domestic cities. In the future, it will go abroad and go straight to the Southeast Asian countries, Central Asia, Western Asia, Europe and other countries, and carry out extensive cooperation with the enterprises along the "one belt and one road".

"There is great difference between Chinese culture and Western culture, and marketing concept and product design need to be butted. We should promote international cooperation in garment industry with an international view and a new concept."

According to Li Cheng Cheng, "along the" one belt and one way "can tap more trade potential, expand the consumption market of the textile industry chain and terminal links, and accelerate and optimize the pnational layout.

The vertical extension of the industrial chain of all kinds of high-quality resources in the world will enhance the added value of the whole industry.

At the same time, we should pfer domestic space and resources to foreign countries by using labor-intensive production parts such as processing and manufacturing, and focus on developing high-end links in the industrial value chain in Ningbo, such as technology research and development, brand building and so on.

"In addition, I have been thinking in recent years, in this information age," new retail "should have five connotations: the first is the product, the quality is better, the new fabric and technology should be applied; the second is the competitive cost; the third is the logistics, not only the distribution, but also the production can respond to the market demand quickly; fourth is the service platform that brings comfort experience; the fifth is the application of technology, such as Alipay, mobile phone APP, 3D scan printing and so on.

Li Rucheng told reporters that this is his recent retail reconsideration and the first new understanding to the outside world, hoping to achieve the medium-term strategic goal of "five years of reinvention and a YOUNGOR" under the guidance of this concept.

B a set of data

Ningbo clothing festival has moved from 1 to 3

Speaking of the development of Ningbo Fashion Festival, Yang Jie, chairman of Ningbo Expo conference and Exhibition Co., Ltd. is also a witness who can not go round.

From the beginning of the first dress Festival, Yang Jie has been involved in it, and since then, it has also fallen.

In 2003, Yang Jie founded the Ningbo China Expo and continued to take part in the costume festival. From the eleventh session, he began to perform the recruitment, promotion and promotion of Fashion Festival.

Yang Jie said that after years of development, the mode of Ningbo Fashion Festival has changed from the first 1 versions of the government package to the 2 version of the government led and market-oriented operation. Now it has really entered the 3 version of government guidance, market operation and enterprise operation.

"The meaning of the 3 edition is self-evident. For example, in terms of festival activities, the 20th anniversary festivals and promotional films of the Ningbo Fashion Festival are marketed and compared. The award presentation party was created by the national director Chen Yunqi group. The promotional film was created by the original director Zhang Daowei team of CCTV culture, and doubled the activities with limited funds. The evening party and the promotional film were all well received by all sectors of society.

In June this year, the thirty-sixth meeting of the central reorganization of the deep group held a special emphasis on the principle of "adhering to government guidance, market operation and business operation". The first China International Import fair to be held next year is so excited that Yang Jie, who has been doing exhibitions for more than 20 years, "fully demonstrates that the mode of hosting the Ningbo Fashion Festival fits the central idea and has been at the forefront of reform."

It is understood that over the past 20 years, the total industrial output value of textile and clothing in Ningbo has increased by nearly 4 times, the total amount of profits and taxes has increased by more than 6 times, and the value of export delivery has expanded more than 3 times.

C department's statement

From civic festivals to industrial events

"From the first clothing festival held so far, the functional orientation of the costume festival has changed with the times, from civic festivals to industrial events."

Chen Bingrong, director of the Municipal Commission of letters, told reporters.

When the first clothing festival was held in 1997, the LOGO of the clothing festival was full of streets and lanes, and the whole Yongcheng city was full of festival atmosphere.

"The same song" and other large cultural activities combined with costume festivals make it a new business card for civic cultural activities.

"Clothing festival is flourishing because of Ningbo clothing industry, and garment industry is developing vigorously with the holding of clothing festival." relying on industry, service industry and upgrading industry "has become a new functional orientation of Fashion Festival.

Chen Bingrong said.

At the early stage of the clothing festival, YOUNGOR has been born with a number of mature garment enterprises and brands such as YOUNGOR, Shanshan, Luo Meng, Taiping bird, and Luo Luo Cheng. These brands have further expanded the market influence through the apparel Festival.

At the same time, a number of new local garment enterprises, brands and new concepts are also accompanied by the rise of clothing festivals.

At the fourth clothing festival in 2000, Taiping bird launched the idea of "do not dress for fashion" and differentiated competition ideas, and created the "fast fashion virtual development mode". In 2003, at the seventh clothing festival, Shan Shan and the Chinese Fashion Designers Association and the French Fashion Association jointly sponsored the "return of Paris - Contemporary Chinese outstanding fashion designers' conference," combining Chinese and Western clothing culture elements, so that the world saw the fashion idea from Ningbo.

After years of development, Ningbo's clothing industry has been fully dressed in casual wear, fashion, jeans and underwear, and women's dresses and children's wear have been danced with men's dresses.

In particular, the emergence of brands such as fig, de Mana, Esback, Dan Ke Yun, Mai Zhonglin and Hua Shi Mei changed the embarrassing situation of men's singing "one-man show".

The creation of a number of excellent children's clothing brands such as AI fabe, Ziemba Nana, Chun Zi Zi, Barbie le and so on helped Ningbo clothing gradually form a diversified and serialized pattern.

And Ningbo's clothing business is also thrived, and Bo Yang, GXG, VICCO and other leading enterprises are leading the domestic business.

More interesting reports, please pay attention to the world clothing shoes and hats net.