La Perla Will Go To Macao To Host The 2018 Spring Clothing Conference

According to the world clothing shoes and hats net, we know the high-end products.

The Italy brand La Perla will go to Macao to host the 2018 spring clothing conference in October 19th. The location is chosen at the famous The Venetian Macao Resort Hotel.

By then,

200 guests will be invited to watch the show. You can imagine how splendid the La Perla will be in the 10 million 500 thousand square foot hotel with 3000 luxury suites.

Whether in the field or in the links, La Perla's trip to Macao seemed sincere.

In addition to selecting the best show of Italy style show, there will be 20 top models.

That night, La Perla also prepared a dinner to entertain guests. At the same time, there will be warm-up activities in Paris, Milan and New York.

This is the first time that La Perla has held a big show in Asia.

In 2016, Le Perla, which started with underwear, decided to launch a series of garments. Then it walked through the Paris fashion week, and was still in Italy.

The exhibition Pitt Uomo and New York and other places have done activities, but the focus is mainly on Europe.

Although the brand already has 16 stores in Asia, 5 of which are concept stores, Asia's market expansion is still very large compared with 150 stores worldwide.

Liu Wen

Starting to focus on Asian markets and the result of last year's creative director, Julia Haart, she told reporters: "as we continue to improve the world of La Perla, I am happy to be able to bring brands to places where fashion and luxury are gathered.

We are a self styled fashion company. "

Julia Haart has pushed the La Perla team to launch two accessories series.

After the departure of Pedro Lourenco, the first creative director of the brand, she further extended pajamas, beach wear, accessories, men's wear and today's women's clothing series.

In September 30th of this year, the 2017 spring summer series was released in Milan Palazzo Clerici.

Besides La Perla, such as embroidery and gauze, is good at fabrics, Julia Haart also uses a large number of multicolored flashing silk to highlight the flowers and map patterns on clothes.

La Perla also designed dinner banquet and tuxedo.

According to creative director Julia Haart, this is to provide service to celebrities in the advanced customization mode.

Of course, La Perla is the most famous lingerie.

As we all know, La Perla's one dimensional secret product will also show itself in Shanghai in November.

Although the price gap between the two is far away, the brand value is very close, which results in the Chinese underwear market becoming more crowded.

Although Macao's site selection of La Perla seems to have avoided the direct competition in the mainland at present, it is hard to say whether it is preparing for the next expansion.

Macao Venice people resort hotel

Interestingly, there are very few brands that can really be called the leader of the underwear market.

According to the report provided by Beijing Po Sheng Xuan consulting company, the proportion of foreign brands in the underwear market in China is 60%.

Nowadays, consumers are more inclined to buy underwear online. The age range of these people is 20-39 years old.

Chinese women usually spend 10% of their income on underwear.

Just a week ago, China's largest local underwear brand city beauty also announced on Jingdong's super brand day that Lin Chiling, who endorsed the brand for many years, will become the chief designer of the brand.

Jingdong clearly saw the growth potential of the underwear market and optimistic about the online market of underwear.

According to the urban beauty report, in the first half of this year, the sales revenue of its electricity supplier increased rapidly, and the revenue of the electricity supplier channel was 238 million yuan, an increase of 44.8% over the same period last year, accounting for 11.5% of the total revenue.

During the 618 year of this year, the sales of urban beauty in Jingdong increased by 3.5 times compared with the same period last year.

If you want to continue deep ploughing in the mainland, whether clothes or underwear, the fight between La Perla and its competitors will be fierce.

Smoke will not only rise between products and products, but also spread on spokesmen and brand activities.

Nowadays, La Perla has been looking for famous models such as Xi Mengyao and Liu Wen, and has gained a high degree of recognition in the minds of Chinese consumers.

2017 the latest advertising in autumn and winter has also attracted traffic stars such as Kendall Jenner, Isabeli Fontana and Liu Wen.

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