Nike Launched 40 Percent Off Flashes In Its Official Website.

According to the world clothing shoes and hats net, the world's largest

Nike

In the biggest market, America's losing momentum is reflected in every aspect.

The first quarter results released at the end of September show North America.

After the sale fell, the Nike Nike brand was found to be 40 percent off flash in the official website.

Matt Powell, a sports analyst at The NPG Group, a market research firm, said in twitter that such promotions are "unprecedented" for Nike Nike.

Nike Nike has always been very little in the United States to direct massive and deep promotion in the face of consumer channels.

The event lasted for 48 hours, and the discount covers over 200 sports shoes, clothing and equipment of the two brands of Nike Nike and Jordan. Among them, there are many popular selling models such as Air Jordan, Roshe Run, Huarache and Flyknit Racer.

In the face of fierce competition in the local market and consumer demand for sportswear and footwear, analysts have found that Nike Nike is stepping up its sales promotion efforts.

Matt Powell even believes that the sports industry has already embarked on the old road of youth clothing Retailing - it is necessary to resort to discounts to sell products.

But even more dangerous for Nike Nike, even discount sales will become increasingly difficult to attract young consumers who are easily changing their minds.

American Teenager buys Nike Nike to buy Nike Nike brand shoes and shoes and clothing ratio drop

Piper Jaffray&Co. (NYSE:PJC) released the latest research report in fall 2017 this week, although the Nike Nike brand is still the 6600 most popular clothing and shoe brands for the average 16 year old family with an average annual income of $66 thousand and 100, but the share in these two fields is shrinking.

Erinn Murphy, senior research analyst at Piper Jaffray&Co., said in its report that "Nike Nike for the first time has slowed down for many years as a priority brand", while Vans fan and Supreme (after joint cooperation with Louis Vuitton Louis Weedon) has risen sharply. Recently, it has come to the "unexpected" rise with the valuation of The, Carlyle, Vuitton and Carlyle, with a valuation of 1 billion dollars. Adidas, Puma and Adidas have also received more attention with the revival of retro fashion.

According to the study, Vans fan and Adidas Adidas accounted for 12% and 11% of the shoe shoe consumption respectively, up 3 percentage points from the same period last year and nearly doubled, and Adidas Adidas also hit a new high.

Nike Nike brand declined from 51% in the same period last year to 46%, which accounted for 23% of the clothing category.

The data of The NPG Group can better reflect the predicament of Nike Inc. Nike group. In August this year, the brand name of the second largest sports shoes of Jordan brand was no longer guaranteed, and Adidas Adidas took away.

At that time, Matt Powell said he had thought that he would never witness the achievement of Adidas Adidas in his lifetime. He also hinted that Nike Inc. Nike group fell into such a field.

According to statistics, in the past year and a half, Nike brand Nike and its parent company Nike Inc. (NYSE:NKE) Nike group were obviously dragged down by the weakness of the local market.

In the first quarter of last 2018 fiscal year, Nike Nike brand sales in North America recorded a 3% decline. Group management even predicted that the current two quarter will not be able to reverse the decline. What is more, they have no timetable for product innovation to drive the local market to re ignite growth. At the same time, the heavily discounted market environment will continue to create headwinds for the group, especially for retail entities.

During the first quarter, the gross profit margin of the group shrank by 180 basis points to 43.7%, and net profit dropped by 24% to 950 million dollars.

Nike Inc., chief financial officer of Nike group, told analysts at a conference call two weeks ago that discount promotion is only a short-term problem. "We decided to believe that there will only be a short-term impact", Andrew Campion said.

Nike Nike USA rarely held 40 percent off flash drives

Nike.com ranked second in the US's most frequently purchased websites, second only to Amazon.com Inc. (NASDAQ:AMZN) Amason, but the difference between the two was 43 percentage points, nike.com accounted for only 6%, slightly better than 5% ranked third American Eagle Outfitters Inc. (NYSE:AEO) website.

From the perspective of the apparel footwear accessories industry, Piper Jaffray&Co.'s research points out that Nike Nike brand, Ralph Lauren Corp. (NYSE:RL), Steven Madden Ltd. (NASDAQ:SHOO), Madden (Steven, Madden), cable and Lauren are the biggest losers in the past year.

Nike Inc. (NYSE:NKE) closed at $51.03 on Thursday, which has fallen by more than 2% in the past 12 months. This market has already outperformed Under Armour Inc. (NYSE:UA) Andrea, one of the biggest competitors in the country, which has lost 56.8% in the same period.

The two largest US brand cooperative retailers Foot Locker Inc. (NYSE:FL) also recorded a cumulative decline of 53.5%.

Wedbush analyst Christopher Svezia lowered its rating to "neutral" before the Nike Inc. Nike group held its investor day conference in October 25th, with a target price of $53.

Christopher Svezia believes that the world's largest sporting goods group will not be able to achieve the target of $50 billion in 2020. He also believes that the group needs to make significant improvements in the use of social media marketing and product innovation capabilities.

Susquehanna Financial Group analyst Sam Poser also lowered the rating of Nike Inc. (NYSE:NKE) from "positive" to "neutral" last month, and the target price has been substantially reduced by 15.6% to 54 US dollars.

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