Daly International Group: In The Inheritance And Innovation Of Modern Silk Civilization, Fashion And Creativity Weave The New Era Of Fashion Silk Dream.

It was held on October 20th -22 at the Hangzhou International Expo Center.

Silk symbolizes peace and development, showing the context of the progress of the times, whether in the past, in the present or in the future.

They are the important bridge to spread the essence of Chinese civilization and promote better connection between China and the world.

As a global and industrial chain of silk listed enterprises, Dali International Group has always adhered to carrying forward the silk culture and reinvigorate its brilliant mission. Under the guidance of the national "one belt and one way" strategy, Dali International Group has actively driven the pformation from traditional manufacturing drive to innovation creation, taking innovation as the core development factor and providing surging power for the pformation and upgrading of enterprises.

The Silk Fair,

Taking "heritage and innovation" as the theme, we will show Daly's innovative achievements, innovative consciousness and the spirit of modern new craftsmen in the pformation and upgrading of silk industry.

Focusing on the four innovative modules of "fabric innovation + technology breakthrough + functional R & D + experience regression", we have led the high-end silk dress brand CB, silk life brand Shu SHANG Jia Ling, advanced custom brand brand and the first debut silk Yoga fashion dress brand SILKISM to form the Daly fashion brand matrix, conveying the new breakthroughs in fashion, design and creativity to the public, playing the Daly fashion innovation March.

Silk Cowboy: a creative breakthrough leading to the pformation of commodities

"Joint production, design, research and development to the full field of marketing implementation force, through industrial upgrading, creative upgrading, brand upgrading in the fierce competition in the market success", "to interpret the spirit of modern craftsman, more need to inherit the initial heart of Chinese silk, spare no effort to create innovation for the Chinese silk revitalization of international status," these are not only the strategic policy of pformation and development made by Daly international group to the enterprise itself, but also a commitment to the innovation of silk.

In view of the innovative development trend of silk, Daly has been thinking about how to develop breakthroughs on the basis of silk inheritance, and how to bring silk new vitality to the requirements of modernization. In fact, as early as 1988, Daly had pioneered the innovative invention of sand washing silk, silk heavy crepe and spun silk knitting, which was not only the first creation of the industry, but also promoted the unprecedented upgrading and pformation of the entire industrial chain of Chinese silk at that time.

In the new stage of development, Daly continued to focus on the new kinetic energy for silk. In the three years before and after 2010, he spent 20 million of the time on silk yarn, tens of thousands of trials and tests, and the revolutionary silk denim elastic fabric was successfully developed, with a silk content of 97%. It has more comfortable touch than ordinary jeans, and is not easy to drum up, easy to form, springback and washable.

Daly's high-end silk dress brand CB applies the fabric to trousers. Through the ingenious design of the fashion design team, it designs various styles, fashionable and colorful silk jeans, which satisfies women's imagination of the gentle and comfortable comfort while pursuing the shaping, the legs and the skin. It not only subverts the public's cognition of jeans, but also opens up a new era of jeans.

In the future, silk denim fabrics will be more widely applied to other clothing production, and play a greater value.

Silkism: the first silk Yoga fashion dress brand

The beauty of Yoga begins with the exquisite body, and if it matches a fashionable Yoga suit, it will be more colorful.

The Yoga fashion brand SILKISM was born in the collision between fashion sports and silk fabrics. Because of the enthusiasm for "better life", Dali new designers first noticed the compatibility between silk and yoga, replaced the traditional yoga dress fabric with silk, and improved it to achieve the indoor outdoor sports silk sports equipment represented by yoga clothing.

Silkism adhering to the fine silk fabric and exquisite craft tradition of Dali International Group, the Yoga dress is pformed into a comfortable and fashionable fashion with special aesthetic line outline, popular elements and creativity.

The goal is to create high-end, fashionable and modern fashion comfortable clothing suitable for the gym and street, and eventually lead the sports trend.

Thanks to Daly's comprehensive support for innovation and research and development, SILKISM has become the first brand of yoga clothing in the industry to produce 100% pure natural fabrics. It has made use of real silk to make yoga clothes, which has the characteristics of temperature regulation, breathability, moisture absorption, sweating and ultraviolet protection.

This exhibition is the first official appearance of the new brand. The fashionable style and comfortable fabric have attracted the attention of a large number of viewers.

Aromatic scarves: focus on technological breakthroughs and innovations

Daly International Group's innovation is far more than fashion and design. Under the background of consumption upgrading, people are following the fashion fast and the fashion trend is changing faster. Daly firmly believes that only by putting technology into fashion "fashion" and integrating fashion into "DNA" and unlimited chemistry can we create a competitive international brand. Therefore, for decades, Daly has continued technological innovation, and many technology products have come out to subvert the industry's recognition of traditional silk.

If you are lovers of silk, you will see a familiar figure in the Daly exhibition hall. Remember the silk elements that can be seen everywhere at the G20 summit in Hangzhou? Here is to talk about Daly's silk life brand, Shu SHANG Jia Ling, who represents China on the world summit during the summit, presenting the exquisite Chinese silk craft to the world. At the G20 summit, it combines the international perspective with Chinese characteristics and makes the five thousand year silk quintessence retested and amazing in the global perspective.

At the exhibition, Susan Kaaya will not only display the gift silk scarf of G20, but also bring the first fragrance fragrance scarf in the industry. This is a breakthrough product that Daly has made after years of research and development. In addition to releasing fragrance for a long time, it can also play the role of health care such as pressure and pressure, and redefine the scarf.

In addition, silk scarves are printed with digital printing technology. They not only break the restriction of traditional production color and length, but also achieve precise printing, multi-level printing and strong three-dimensional effect.

There are more home textiles, pajamas and a series of Shu SHANG Jia series products on the scene, which brings surprises to the public.

3D tailored: experiential innovation redefines advanced customization

In the context of new business and Internet thinking, Dali International Group is looking for new force in the spirit of "dare to be first", returning products, brands and commerce to the experience based innovation.

The technology fully tailored 3D technology is integrated into the traditional high fashion custom concept. From human body model measurement to online three-dimensional design to 3D virtual fitting, it is precise, efficient, simple and quick, and design freedom, making customization process an innovative experience with temperature.

Under the precondition of grasping their own advantages and consuming trends, the appearance of the market has broken the innate position of fashion customization in the market, giving the best choice to modern people who both pursue quality and efficiency.

At the scene, he displayed a series of custom-made gorgeous silk dresses and modified Zen suits, which were fashioned into fashion elements. With the beauty of handcraft and modern technology, Chinese style cheongsam, dress and Zen suit, and all kinds of fashions that had been washed away for years were reproduced by classics, such as buttons, hand embroidery, rolling edges, and pegs.

It is a unique exhibition area.

An embroidered needle and a thread of embroidery line make the splendor and legend of the traditional lace crafts. The intangible cultural heritage, the handmade lace master Zhao Xixiang with the hand-made lace, is in the Dali exhibition hall with the hand-made lace silk dress. The precision of hand lace is integrated with the modern fashion custom technology.

Daly International: Innovation in inheritance, development in innovation, weaving Daly silk dream with ingenuity

Paying attention to innovation, paying attention to fashion and integrating technology is the key to carry forward the spirit of craftsmen in the new era. In the process of industrial upgrading, Dali international group used the "double Creation + Internet" leading thinking, coupled with the Internet of things, big data, new technology and new technology, endowed the craftsman spirit with more durable kinetic energy, and made breakthroughs in innovative marketing, fashion trends, R & D innovation. It took 40 years to prove ingenuity and to weave the future with ingenuity.

In the future, the Daly people will continue to focus on silk weaving, the understanding of fashion art, the insight into the global market trend, and use the classic rhythms of the past to explain the beauty of silk innovation. We also believe that a silk famous enterprise represented by Daly will continue to inherit silk fabrics more than this. Innovation is more than that. With the "Silk Fair" as the platform, the internationalization of Chinese silk will be better and better.