Shanghai Fashion Week CRZ Uses "Express" To Explain The New Fashion Trend.

Beijing time 8:30 in the evening of October 14th, CRZ 2018 spring and summer released in the show

The opening of the show.

This season's show follows the brand core concept of "Hold a different view!" and is hidden everywhere.

Under the background of highly developed logistics industry, there is a philosophical proposition between parcels and people. Behind the high efficiency and streamlining of express parcels, the link between man and man, man and substance, man and industrialization is discussed.

Behind every seemingly identical delivery package, are there millions of different desires, and how will it manifest itself?

This season 2018S/S Shanghai fashion week.

The concept of "EXPRESS" is used to express the relationship between fashion and express parcels in the light of humor and artistic interest in the day-to-day imaginative design method of the express industry. It blurs the boundary between express and fashion.

In today's highly developed logistics, the relationship between man and man, between man and object, between man and industry is redefined, bringing about a new social connection.

CRZ has also incorporated many courier elements in this big show. The express bags on the show seats, mechanized postman male models, and models wearing parcels show a kind of people who are both parcels and parcels, that is, the state of people, and the brand attitude of advocating CRZ's individuality is presented to the public.

The promo before the show first deduces the inherent order in everyday life, but from time to time the life of bug parallels the world, trying to express the fragmented life and the seven emotions and six desires of the parallel world.

Just like people often see daydreams, in a surreal way, they show the complex relationship between fragmented life in the parallel world and other individuals and groups.

What's next to show is that the center of the show is a whole row of retro desks. Men dressed in Black Polo and nine pairs of trousers and baseball caps play the role of couriers to check the courier list mechanically. Unlike traditional postman, the changes in clothing make the postman look bright.

Then the courier girls wearing CRZ slogans and all kinds of parcels appeared.

The colorful ribbons in express parcels are used as belts and tapes for color slogans. Slogan warnings are printed on clothing. Colorful, red, orange, pink and gold colors are interwoven.

The theme, plus the broad profile, retro lattice hair, lacquer, and color PVC, deduce CRZ's remolding of material and structure, and it is also the designer's expression of multiple desires for modern young people.

At the same time, the male model began to unanimously act on the chapter, making a commemorative fashion week commemorative T-shirt.

When the bell rings, men's models will be sent to the guests on the spot with the limited edition T-shirts produced on the spot in the form of sending and receiving parcels, leaving guests with a valuable memory.

After the curtain call scene, the 20 women model incarcerated fashion devil came out in the background, pushing the whole SHOW to the climax. This CRZ's hard interest express tour also pulled the curtain on this.