Can The Chinese Market Become A Straw Saving Straw?

According to the world clothing shoes and hats net, in November 20th,

The annual Victoria's Secret show will be held at Mercedes Benz center, Shanghai, and will be broadcast in November 29th.

In recent days, the "Fantasy Bra" interpreter of the "Lais Bra" of the "secret show" was confirmed to be dressed in the show after the 90's supermodel Lais Riberiro. The performance guests were also locked as fruit sister Katyy Perry (Katy Perry), mildew fungus (Taylor Swift), and Harry Ste (Harry Styles).

It is reported that Lais Riberiro first boarded in 2010.

The stage officially became a signing angel in 2015.

It is reported that this year's Fantasy Bra is called champagne night dream bra, worth 2 million US dollars, weighing more than 600 carats, more than 6000 jewellery was set up in a 18 carat pure gold underwear, and it took 350 hours to make.

The performance of the fruit sister in 2010 went to the Wei stage, and mildew fungus in 2013 and 2014 for two consecutive years.

Every year's big show is all.

The "grand event" in the circle and entertainment circle is not only a news conference for the product itself, but also for the brand.

In the past, the models of Wei Da Xiu were carefully selected, with fewer domestic faces.

As the first show in China, the Chinese supermodel is the largest in the history, including Liu Wen, He Sui, Ju Xiaowen, Xi Mengyao, Xie Xin and French Chinese super model Chen Yu.

From this, we can see that the determination of this secret to please Chinese consumers is so great that behind it is a continuous decline in performance.

Wei was founded in 1997, and at the peak of 2015, there were more than 3000 stores.

Since then, it has begun to go downhill, so far the stores have been reduced to 1600.

From the latest performance, the parent company L Brands recently announced the third quarter of fiscal year 2017 data show that its sales of its brand declined by nearly 3% to 1 billion 538 million dollars, has been declining for 9 consecutive months.

In the first three quarters of this year, its total sales amounted to US $4 billion 718 million, down 9.12% from the same period last year.

All along, it has attached great importance to the North American and Canadian markets. The development of other regions is very slow. Facing the continuous recession of the top two markets, how important is the Chinese market for this underwear brand?

In addition to the move to China, the store opened several stores in the same year.

At the end of February this year, in Shanghai, Huaihai Road, huaibao Plaza, the company opened the flagship store in Asia, the first Asian sales of underwear and skincare products. It officially announced that it had entered the Chinese market in an all-round way. In March, it opened a flagship store in the Mixc, Chengdu. In November 28th, the central government of Beijing will officially open, and second global flagship stores in China will also be settled here.

But it is not easy to catch the straw in the Chinese market.

In September of this year, the "formaldehyde crisis" was encountered by Wei Ming, and the Shanghai entry-exit inspection and Quarantine Bureau intercepted a number of underwear which was sent to China.

This attracted the attention of domestic netizens and consumers, and once again aroused the discussion on the quality of the products. The reputation of the brand declined all the way.

It is waiting to see whether this big show can save the country and win more Chinese consumers.

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