Deep Mink Shuai Group: The Growth Of Enterprises To The Blue Ocean Of Brands Will Come In The Future.

There are 60 days from the nineteenth FASHION SOURCE Expo. A batch of excellent clothing enterprises and their brand stories will soon be acquainted with us. Let's see before the FASHION SOURCE event.

A person, to a group of people.

One piece of clothing to one.

。

An experience, to an unforgettable story.

After more than twenty trials and trials, the marten Shuai group has been striving for the meaning of life and its social value. Now it has become a production base with an area of more than 30 mu and nearly thirty thousand square meters. It specializes in the chain operation of the whole industry of knitting, which is integrated with R & D, production, sales and brand building.

[corporate honor]

Ready to come, the future has come.

The brilliant success is always easy to be noticed, but the effort behind it is rarely known.

The success of the marten Shuai group is due to its numerous steps and steady growth.

In the past course of development, the Marco Shuai group has won 2011 credit and harmonious enterprises in the year 2012, the brand growth brand in China in the year of 2012, the enterprise upgrading award in 2013, the advanced enterprise in 2015 and the top ten supplier in the year of 2016.

The mink Shuai brand has won the annual growth award of Chinese clothing brand, rooted in the vast market of velvet products.

With its "fashion, simplicity" brand style, it has been unanimously recognized by the majority of consumers.

[enterprise development]

Future incubator -- mink Shuai Industrial Park

Since 2014, the company has prepared and built the "marten handsome Industrial Park". It is committed to further improving the scale of production, ensuring product quality and initiating the professional development strategy of brand incubation on the basis of the original.

The development of enterprises is inseparable from the participation and promotion of talents.

The mink Shuai group has introduced a high-end independent designer team, in the process of product development and design, combining the European and American clothing details, catering to the mainland market, creating the Chinese fashion demand and aesthetic.

。

[brand story]

Brand blue ocean --ALLEN MAISON

As the brand concept of Mr. ALLEN, the founder of MAISON, is praised, "fashion is not a single product."

It is a kind of thinking that we should not only consider the careful selection of the single product design style, but also attach importance to the style harmony and practicality of the overall clothing.

The product style of ALLEN MAISON is also true.

In 2016, the mink Shuai group rearranged on the basis of the original customer's age.

We have opened up a new brand blue ocean -----ALLEN MAISON.

Aspire to create a brand of all kinds of knitting products, wear the latest fashion, and create the unique temperament of "independent confidence" for intellectual women in the new era.

ALLEN MAISON (love is not strange) in fashion design closely following the international fashion trend, combined with the needs of the domestic market, and strive to build the domestic first-line all wool brand.

This is a young brand of a fashionable new attitude, highlighting the personality characteristics, extraordinary charm and self-confidence of today's women.

ALLEN MAISON (love is not strange) is in the history of the mink Shuai dress brand for many years in the history of the creation of the quality of the unique unique women's clothing brand.

ALLEN MAISON (love is not strange) the new positioning of the brand has condensed the brand's efforts over the past year, and conveyed the brand image of the mink's concern for consumers' needs and desires.

Once, consumers wanted to show their social status through clothes. Now, consumers are more inclined to show their individuality and uniqueness with clothes.

The brand image of ALLENMAISON is a reflection of this self-confidence and independence spirit, and its own advocacy of cultural diversity and inclusiveness.

Jiaxing marten Shuai dress Co., Ltd. booth No.: 1T36

Back to the beginning, back to where the dream started.

Do not forget to set up the initial business.

Focus on the power of market and product change!

The future is coming!

All success begins with persistence and change.

Q&A link

Dialogue ALLENMAISON founder Zhang Jialun

1, how do you view the blue ocean of the garment industry? That is to say, as the market becomes more and more red, as a garment man who has been working for many years in the deep garment industry, how do you think the clothing will be sold really? How can we jump out of the "Red Sea" and enter the "blue ocean"?

This problem happened just two days ago when I returned from the Japanese market.

The so-called "Red Sea" of the clothing industry is actually "sea" has been there, I think the water inside or the people inside are constantly updated.

So I think this is a problem of change.

In the past, many people were opening up shops, and many shops were dead, and now a group of new people are also opening up shop. The products are constantly upgrading, and the suppliers' products and costs are constantly upgrading and falling. Actually, I think this is an alternative process, because the size and volume of clothing are quite large.

I think as long as you dig into some of your own points and form a core advantage, you can still find a place to live in this sea.

For example, our company is more focused on product development and production of ODM, we do better than most people, so we still have the chance to survive.

But if we want to develop, we need to have more advantages.

For example, in the channel, we can go straight shop or do online or offline.

So I think how to build up our own advantages in the "Red Sea", adjust the place that is not good enough, find some core points, or still have room for survival and development.

2, so do you think your company is mainly brand and product advantages?

I think the advantage of our company is not only a point, but one point is not enough to make him survive well.

In the past, for example, your product development is strong, your supply chain is strong, and a little advantage can be achieved.

Now I think there are at least two points, at least design and supply chain, which is why independent designers are hard to survive because they have no supply chain.

Then the factory is hard to survive because he has no design capability.

So what we want to do now is to turn the two points of design and supply chain into our strengths, and we can be competitive for our own future.

3. According to our understanding, ALLEN MAISON has highlighted the need to combine domestic market demand.

So, as the founder of young brand ALLEN MAISON (love is not strange), please combine your own brand story to talk about how to find a balance between maintaining brand style and meeting the needs of the market.

This point is really hard to find. In fact, I am also exploring the process.

Summarize several aspects, one is the reason why I started ALLEN MAISON (love is not strange), because my original brand can not keep up with the upgrading of consumption. My company's own team and channels are derived from the market, and there are genes in the market, so I can still retain these advantages after upgrading.

Then add some places that I think can be upgraded.

In this way, in general, it will not be like an independent designer, from feeling the product, we are from the market to the product.

It is a little different from the way and the path to the product.

At the second point, our company executives are also raising this question at the beginning. We have noticed this problem.

For example, we feel that the brand design in Europe is very good. We only take his elements and do not copy what he copied.

Because Chinese people may be able to keep up with a lot of elements, but the whole feeling, for example, is very complicated.

Then we just pick up some of his highlights, combined with our original version, do it succinctly, have a little sense of age, wear it at the age of 30, and wear it at 40 and 50.

I feel that in this way, customers can feel that our products seem to be designed and tonal, and they can still be sold and worn.

Then in the whole structure of the product, I also have division.

One is tonal and can see the style of my brand style.

One is the basic type, which we all need, and the other is the real selling, simple but design style.

So there is a division, not to emphasize the importance of tonality, it will be difficult to sell.

4, according to your previous experience of attending exhibitions, you feel that FASHION SOURCE is in the exhibition.

What role does it play in the development process?

In the past two years, our company has actually participated in many exhibitions, including Shanghai, Beijing and then you.

I think the exhibition in Shenzhen is more professional, and the docking between brands and factories is more. It really promotes the improvement of supply chain and the specialization of Brand Company products.

Because Brand Company used to be weaker in some kinds of plates, such as knitted, feather, fur and so on, they need to find some suppliers with more advantages. I think this exhibition is more suitable for these two units, and you can find resources and cooperation opportunities on your platform.

5. What did you gain from FASHION SOURCE before?

It's mainly two points, one is publicity on its brand and company.

Brand Company has seen, left behind the contact way, after the follow-up has had an understanding to our company, has certain popularity, is an image promotion.

The second is the opportunity to establish a genuine partnership with Brand Company in Shenzhen, and it is also established through this exhibition.

6, there will be about 2 months from the nineteenth FASHION SOURCE Expo. What kind of expectation do you have for this FASHION SOURCE?

I still hope that the professional audience will be more. I like your exhibition more, because you are more targeted than the Shanghai exhibition, and the people who come are the counterparts, and there will be less shopping.

My own side will also be more prepared, because we have new products, hoping to find more resources that can be butted there to form cooperation.

More interesting reports, please pay attention to the world clothing shoes and hats net!