Anta Is Looking For More Possibilities.

Stable domestic

After that,

Looking for more possibilities.

The layout of the professional football field has become a new attempt of the local company. In March 7th, Anta announced that it became the sponsor of the sports equipment for the Chinese team Zhejiang Greentown, and released the host and guest jersey of the team in the 2018 season.

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This is the first time Anta has set foot in professional football clubs.

Unlike the Chinese Super League team's overall package signing equipment sponsors Nike, the China League has not been unified, and the clubs can sign equipment sponsorship contracts with different sports brands, including Anta, Lining and Carle.

According to the world clothing and shoe net, in 2017, the total number of seats in China a was 1 million 860 thousand, which is 19.57% higher than that in 2016.

However, due to the influence of the football market environment and team performance, the attendance of each club is seriously unbalanced. The top four players in Dalian, Shijiazhuang, Yongchang, Wuhan, Wuhan and Shenzhen are 50.43% of the number of spectators entering this season, and the Zhejiang Green City sponsored by Anta is in the middle of the 16 teams.

Anta's green city Jersey designed by Anta

Zhejiang green city, as an old team, is the 20th Anniversary Club this year.

Anta released its new season jersey with a design of 20th Anniversary - a special edition badge on the front of the Jersey, with the words "1998-2018" and "20 Years".

In addition, the home court continues the traditional green appearance of the club, and the outdoor Jersey is white.

20th Anniversary Special Edition Badge

Anta has provided more than 130 kinds of competition, training and living equipment for the Greentown club, including competition clothes, training clothes, raincoats, down garments, backpacks and pull rod boxes.

In the new season, Anta's vacant brand logo will appear on the court with the green city of Zhejiang.

In fact, Anta entered the football market for only two and a half years.

In October 2015, Anta released the strategy of "just playing football" and announced its official entry into the football market.

Zheng Yexin, head of the company's promotion of football category, said Anta football's three major programs include youth tournament plan, coach training plan and equipment plan.

At the same time, Anta signed the captain of the Evergrande football team and Zheng Zhi, the Asian footballer, as the Promotion Ambassador.

Before that, Anta focused on the youth market, including youth soccer league, training camp and football carnival.

In the field of products, Anta's main soccer product is the lion's generation and the two generation of war boots.

Anta lion soccer shoes

When the football strategy was announced in 2015, Ding Shizhong, chairman and CEO of Anta's board of directors, said that in addition to supporting the development of the domestic football industry, Anta's goal is to achieve the first domestic football market share in the next three to five years.

Now that two years have passed, Anta will first test the water professional football club or intend to expand its investment in football strategy.

But if you want to get a lot of attention and rewards in the field of club sponsorship, it is not a matter of course.

More interesting reports, please pay attention to the world clothing shoes and hats net.