Japan'S Second Hand Luxury Goods Company Is On Sale.

It has more luxury stores and more Komehyo stores than secondhand luxury stores.

Compared with the big black house and Komehyo, Sou Inc has no online business at present, which may be the competitive disadvantage of the company.

SOU Inc, a Japanese company selling second-hand luxury goods, was listed on the Tokyo Mothers Stock Exchange (GEM) in March 22nd.

By the end of the 8 year of 2017, its gross revenue was 22 billion 700 million yen and its profit was 1 billion 140 million yen.

SOU Inc was founded in 2001. At present, there are 57 stores.

By raising 4 billion 900 million yen in the market, SOU Inc plans to open more stores.

The founder of the company sent Ben Jin Fu to say that they might enter the Hongkong market in the form of an auction.

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Retail store ALLU

The company has both B2B auction business and B2C business in 2016. It opened a store selling second-hand luxury goods ALLU in Ginza, Tokyo.

Its competitive advantage is to simplify the steps to recycle luxury goods, and then to sell quickly, with relatively short turnover time.

Nikko Securities valued the company at 19 billion 900 million yen.

It has more luxury stores and more Komehyo stores than secondhand luxury stores.

Compared with the big black house and Komehyo, Sou Inc has no online business at present, which may be the competitive disadvantage of the company.

Sou Inc's rival luxury luxury store Komehyo has annual sales of around 1 billion 800 million yen, and operates 18 stores in Japan, of which 5 is the acquisition center.

Another famous second-hand luxury retail companies has 25 branches in the big black house.

In order to facilitate the sale of customers, the big black house launched a project to evaluate products on Line.

With the increasing number of visitors to Japan, many of these second-hand luxury stores are equipped with Chinese speaking salesmen, and website information is also available in Chinese.

Komehyo also plans to enter the Chinese market and cooperate with the Chinese pawnshop.

The second hand luxury market in Japan has an overall size of 200 billion yen.

According to BoF, Japan is one of the largest second-hand luxury goods markets in the world.

The market may have potential to tap.

According to Sou Inc, Japan's family has two circulation of famous brand products and jewellery worth of 10 trillion billion yen (about 5978 yen billion yen).

In addition to the accumulation of luxury goods, the second hand luxury goods industry in Japan is relatively standardized, operators need government certification, and the whole industry has a better identification, evaluation and training system.

In contrast, China's second-hand luxury goods pactions are not developed.

According to the Research Report of "China second-hand luxury report" quoted by the Chinese pawnshop, the total amount of luxury goods that can be circulated in the hands of consumers for two times is about 3000 billion yuan. It will still grow at a high speed, but the volume of second-hand luxury market is less than 1%.