Chanel Launches Swimsuit And Ski Suit Series

Publishing six series a year has become more and more important.

Stereotyped restrictions are also unable to adapt to rapid changes.

Bound.

According to the world clothing and shoe net, the old Buddha Karl Lagerfeld will add two capsule series to Chanel, namely skiing dress Coco Neige and

Coco Beach.

The two series will be officially listed on the store in June, and will meet with consumers when summer comes. Sir Alex said he had this idea when he was on holiday in San tepepee, and found that Chanel lacked these two rigid categories. Chanel fashion director Bruno Pavlovsky said the two capsule series was specially designed for the consumer's holiday equipment.

In addition to the two season clothing series every year, Lord Buddha is also responsible for the two quarter of Gao Ding Xu, a cruise line and a Metiers d 'Art series. At the same time, he also supervises the Chanel pre-sale series displayed to buyers worldwide.

"We have about 30 stores in the coastal cities. During the period from June to July, people in Garner, nice, Barcelona and Capri and Florida cities had high traffic volume, but at that time, our store was supplying autumn and winter."

Pavlovsky said, "the introduction of ski wear and swimsuit is a strategy to find the best way to communicate to consumers the" Chanel has the existence of these products "while facing the needs of consumers.

Coco Beach series

Karl Lagerfeld

The Coco Beach series includes swimsuits, bikini, beach towels and canvas shoes. Most of the styles are designed to be black, decorated with double C logo with large applique, or hand painted lattice pattern.

The series will be listed in 26 stores in early June.

The Coco Neige series is more extensive. It will be listed in the July to August and fall series. Besides the stores in the city, this series will also be provided in Courchevel and other ski resorts. In those places, Chanel plans to open a flash store.

The Coco Neige series was exhibited in the early autumn series when it opened to the buyers in Paris. Due to its stronger functions, the series used various technologies. "Our existing series have already joined many skiing and sports elements, so the Neige series will be more inclined to the design of professional ski wear and pay attention to science and technology, which also requires longer development time."

Pavlovsky said.

Chanel specifically pointed out that these two are not secondary lines, but are just as important as garment lines.

Pavlovsky said Lord Buddha would go over every single item in person.

It seems that the traditional Chanel fashion house is trying to catch up with young people.

In early March, Chanel Beauty, the first store in Korea, opened a game hall in Tokyo -- "Coco Game Center".

This game hall will be a time limited experience and will not go to cities outside Tokyo.

Coco Game Center integrates beauty products and games, where many traditional games are reproduced, including Chanel special version of antique table tennis game machine. Besides, there are many games that give you the chance to win Chanel beauty products.

While playing games, consumers can buy goods or make a one to one service for Chanel make-up artists.

Although Chanel does not sell handbags and fashion on line, they always have more practical methods and games to attract the younger generation's attention.

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