POOVE Jinjiang Flagship Store Opened In A Grand Opening And Opened The New Direct Process Of The Head Office.

With the full opening of the two child policy and the continuous growth of industry demand, the teenager market, which has undergone many scale baptism in 2018, will soon enter a period of rapid development under the impetus of consumption upgrading. The macroeconomic performance is overall good, the demand is strong, and the pformation and upgrading are speeding up. This will bring more magnificent market opportunities and development space for the youth market and the POOVE cause.

Insight into the ten year strategy of brand core layout

President Chen Jinbo CEO, in the face of the complex market environment, has calmly and wisely insight into the core nature of brand marketing. He has clearly combed the development of POOVE, and has formulated the ten year development plan of the brand: "the first five years, through the large-scale import of the market deep ploughing, the direct stores of the head office and the regional branches, quickly and densely distributed the blank market, and promoted the rapid growth of the brand performance; in the second five years, the introduction of international brands, the implementation of multi brand operation; and the plan to realize the leap from the domestic youth shoes and clothing brands to the international first-line brand operators in the next 10 years."

2018, in the first year of the ten year strategy, the flagship store of Jinjiang, as a charge of POOVE headquarters in the direct camp process, is POOVE's active efforts to build a new eco practice centered on new retail, which will play an exemplary role in the national benchmark.

Innovation channel change, direct operation to detonate eight Fujian

At the beginning of 2018, on the basis of the fifth generation terminal image, POOVE developed a flagship store image for large shopping centers, developed a discount store image for the expansion needs of the regional cities and stores, and formed three different retail formats, such as flagship stores, image stores and discount stores, so as to enrich the level of terminal channels and maintain a strong voice in the market.

Chen Jinbo, President of POOVE, CEO, has made an accurate insight into the market trend and opened up a new round of innovation channels. Before the May 1, dozens of POOVE flagship stores will be held in full bloom. When the stores will be launched, the regional markets of Quanzhou, Xiamen, Fuzhou, Sanming, Nanping, Putian, Longyan and Ningde will also blossom everywhere.

Chen Jinbo, President of CEO, said: "in the development of enterprise pformation and upgrading, Direct stores play an important role in POOVE's brand strategy. It is used to build a national benchmark and comprehensively promote the upgrading of POOVE terminal competitiveness.

Not only that, POOVE will vigorously promote direct operation, believing that this series of actions will drive POOVE's new channel, and comprehensively promote POOVE brand to a new height.

"POOVE Jinjiang flagship store has the display space comparable to the international first-line brand, and there is also a unique interactive experience space for young people. This is a comprehensive pmission of the youth trend exclusive POOVE brand culture!" POOVE general manager Chen Jingmin said in an interview at the scene.

Create creative terminal tidal fan experience upgrade

In March 23rd,

The flagship store in Jinjiang, China is open.

The flagship store is located in the most prosperous Sunshine Street Pedestrian Mall in Jinjiang, Fujian province. It covers an area of 550 square meters. It is a terminal store with great trend attributes. It is also a new mode of POOVE's new lifestyle experience shop under the background of a new round of consumption upgrading.

Gather clothes here.

One of the shops is the clothing area, showing the new trend of POOVE.

The two floor is a leisure interactive experience area, so that customers can enjoy the interesting life in all directions, inspire young people's creative inspiration and give customers a brand new vision.

On the opening day, a variety of celebration activities were held, including fashion street dance show, band performance, Bo Zi dance, net red live broadcast and so on.

The tidal current attributes are released freely.

With the hot start of POOVE flagship store in Jinjiang, the construction of POOVE's direct channel will also open up a new chapter.

Under the leadership of President Chen Jinbo CEO, the headquarter encourages and supports the one or two regional key business circles of provincial and city level cities, as well as the large shopping centers, and sets up direct stores based on the standards of star stores, forming the complementary advantages of direct battalions and franchised stores, and building a more competitive terminal sales network. At the same time, the company will go into the blank market and expand its market efficiently through direct operation in order to maintain the steady development trend.

The grand opening of POOVE's flagship store in Jinjiang has also complied with the strategic deployment of President Chen Jinbo CEO's innovation channel upgrading. Through the introduction of flagship stores, the new retail innovation mode has been built, and the promotion of POOVE terminal competitiveness has been promoted in an all-round way.