Han Du Yi House X GUCCI? Why Luxury Goods Are Associated With Fast Fashion?

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Net exposure news in the electricity business community

The circle sparked controversy.

The report pointed out that the Internet business enterprise Han Du Yi house is about to sign GUCCI famous designer.

It is reported that the designer, who is a Italy native, has worked with GUCCI creative director Alessandro Michele for many times, and has launched GUCCI Dionysus (Dionysus), GUCCI Sylvie series and many other explosions, which is known as the important promoter of GUCCI in recent years.

In fact, under the influence of "younger" and "trendy", the international luxury brand is pursuing brand.

We are constantly exploring new ways.

Take GUCCI as an example, as the head card of Kai Yun group, it once encountered sales bottleneck.

According to the annual report of Kai Yun group in 2014, Gucci can't stop the declining trend and become a backward student in the group. It was even left behind by PUMA's "big sport".

In 2015, it became the turning point of Gucci: replacing the new director, laying down his role and crossing the border with all kinds of artists on the social network without fear of controversy.

Bravely walked to the line: in the same year, Gucci launched the US electricity supplier, followed by Europe, Asia...

Although the brand strategy of GUCCI 2015 did not work, but in the past year, Kai Yun group released its fourth quarter earnings in 2015, which surprised everyone. Gucci sales increased by 8%, and the revenue increased by 4.8%, which exceeded analysts' expectations, the best result in three years.

Other big names are also beginning to realize that the main reason for the arrival of the bottleneck period is not that the Chinese market is weak, but that they refuse to admit that the fashion rules have undergone irreversible changes.

Since then, many luxury brands have crossed the border with popular brands. Before that, there is no precedent: H&M and Kenzo, Versace, Wakubo Rei, old Buddha, UNIQLO and Herm s designers, Loewe creative director, Alexander Wang...

Therefore, if the GUCCI design director finally chooses to sign a contract with Han Yi she house, I think it is not a very surprising thing.

As a fast fashion clothing brand in China, Han Du Yi house has accumulated 50 million of its fans foundation in many years of operation experience, and fans are mainly composed of 90%.

Considering the younger online marketing strategy mentioned in Gucci's earlier work, it is also a good choice to choose cooperation with Korea's clothes house in the Chinese market.