Zheng Zhigang, Founder Of K11, Continues To Make Efforts To Fashion Investment. This Time We See Italy Brand Sergio Rossi.

Not only does it pave the way for the development of Italy designer brand Sergio Rossi in China, Zheng Zhigang also wants to support more online brands and platforms.

Source: ModusBPCM

Italy footwear brand Sergio Rossi has announced that it will cooperate with Chinese entrepreneur Adrien Cheng and its Founder brand management and distribution company Luxba group to speed up the development of the brand in the Chinese market.

Speaking of Adrien Cheng, you may not be familiar with it. But referring to Zhou Dafu, the third generation successor of Hongkong jewelry, the founder of K11, the executive vice chairman of New World Development Co's board of directors, and Zheng Zhigang, one of Asia's ten biggest young billionaires, you must not be strangers.

The young entrepreneur Luxba Group (Zhi pin group), established in Hongkong, has become an agent in the Greater China region of Moschino, Red Valentino, Paule Ka, Strellson and Trussardi, and he has always been able to serve the younger generation as well.

Adrian

The collaboration with Sergio Rossi is not only to help Sergio Rossi accelerate its expansion in China, but also to help the brand better achieve its goal of focusing on the young millennials and Gen Z luxury consumers.

"I represent the new generation, and I must communicate with the new generation."

Zheng Zhigang once said.

He expressed great interest in the cooperation and said that Luxba Group will provide Sergio Rossi with all-round services including brand strategy, commodity sales and pricing.

By introducing China's regulatory system and consumer spending habits to help the brand build a healthy store ecosystem.

"Sergio Rossi represents the traditional aspiration of the millennial generation and Z generation in China, a delicate idea of technology and design.

There is no doubt that our online and offline services, local expertise and insights will mark a new chapter in the global expansion of Sergio Rossi. "

He said so.

At the same time, Sergio Rossi CEO Riccardo Sciutto also said the partnership is based on a new strategy for the exchange of brands and young audiences, which is being implemented by introducing 10 "Sr1" products redesigned by the Sergio Rossi classic and inviting KOL to publicize it.

Sr1 series

"Through the Sr1 series, we have reintroduced the brand, aiming to firmly grasp the needs of today's modern women on the basis of Sergio Rossi's brand characteristics and traditions, and communicate with new consumers as much as possible, especially to remember the tastes and preferences of Chinese Millennial consumers.

As our brand continues to expand, we need to choose a partner with resources, experience and vision to help us achieve more new goals. "

Scuitto added.

But this is just a series of Zheng Zhigang in recent years.

One of the investment projects.

In the past year, he invested in the luxury show through his K11 and C Ventures (hedge fund).

Rental platform Armarium; high-end fitness brand Bandier; female social media platform Galore; British high street fashion online brand Finery and entertainment website SkyBound.

He himself expressed the hope that through a series of investment support to create a

The brand combination of three arts and creative media helps digital top brands and platforms penetrate into the Chinese market and combine them to meet the needs of the next generation of consumers.