Domestic Brands Have Been Close To The Field Of Football. Overseas Brands Occupy " Monopoly " Whether Lining'S Return Can Successfully Stir The Market.

Domestic football atmosphere is getting better and better, the number of football players is increasing, and football equipment brands also have excellent opportunities.

The market is reserved for those who are prepared.

With the increase of Chinese football population, the demand for soccer products is also increasing. Although the current market share, the overseas brands Nike and Adidas still have a near monopoly in the football market.

But for many football fans, some of the domestic brands have the same configuration and the price is more reasonable.

Compared with the mature and saturated football market in Europe and the United States, China's mainland market is yet to be developed, which has created opportunities for local football brands.

Therefore, the sports brand entering the football market has increased a lot more than a few years ago. They gradually found a good chance to enter the football equipment market.

At present, many domestic brands are working hard in this field, such as the competitors and the mus road of making football uniform.

But if we want to stand out in the competitive football market, we need to ensure the diversity of products.

In fact, almost all the domestic football brands are now moving towards this direction.

361 degrees, ruke and XTEP are their representatives.

Because of the positioning problem, the mainstream vision of domestic brands entering the football market is rather difficult now.

On the basis of "quantity", it is necessary to optimize the product and enhance the brand value.

In this regard, Lining and Anta, the leading brands of the domestic brands, are not willing to lose to football players in the field of football. They have made some attempts in the field of football equipment.

After all, as the two largest sports brand in the mainland with the highest market value, Lining and Anta have a higher starting point in the football industry and dare to break the wrist in the top market.

Among these two, as the oldest sports brand in China, Lining has already made some attempts in football field, and after returning to the football market, Lining has made a monument with his own characteristics no matter in the shirt, sneakers or other sports accessories.

In fact, as a pioneer of domestic brands, Lining never lacks news in the market.

In the fashion week of New York, "China Lining" was stunning. Its appearance was in line with the popular aesthetic design and strong Chinese style.

And return to domestic football.

After that, Lining has all the necessary conditions in the football market.

Lining's "iron series": I come from rivers and lakes!

In fact, Lining's position in today's football industry is different from that of other new brands.

In the football market, Lining mainly takes a "return" as the main theme, and its advantage is that it is the first Chinese brand to produce sophisticated football products.

When Li Tie left for England in 2005, Lining signed a contract with the international midfielder and launched a very popular "iron series" football shoe.

The "iron series" has a very good reputation in the circle, and is also favored by most professional players. The older generation of players also regard her as a memory in their youth.

This is very much related to the fact that Lining had enough blood money, specially invited the designer of Max Zago, the first year of mercury in Nike assassin, to design the "iron series", and the large-size leather shoes were also luxurious.

However, in the first year of Lining, the price of the "iron series" was in the order of thousand yuan. At that time, the top price of Nike and Adidas was almost the same, and they failed to break the tight encirclement at that time, and once said goodbye to the football market for 10 years.

However, in the current boom of domestic brands entering the football industry, Lining, as the former boss, is unwilling to lag behind.

With previous experience, Lining's return is indeed commendable.

In 2017, Li Tie's re signing with Lining showed Lining's determination to return to the football industry.

The "iron series" football shoes, once again, became the focus of football circles.

Lining's "iron series" fifteen years apart

The return is a new look and more high-tech configuration, and the same is the same as the "first heart" as always.

The new iron series basically used the design of the first year of the year. It is still a large area of kangaroo skin to build a large tongue.

The replacement has become a more intimate AG grass spike.

It is worth mentioning that the price of the new iron series is reduced to 699 yuan, and the kangaroo skin at this price is considered "welfare" for the sophisticated players.

Finally, the new "iron series" achieved a win-win situation of word of mouth and sales.

The significance of Li Tie's re signing to Lining is not limited to football products.

Li Tie's most familiar identity after his retirement was Lippi's right assistant and the former assistant coach of the national team.

Now as the general manager and head coach of the Wuhan drow club, and investing in his own football park for youth training, such a unique identity background makes both sides have a deep cooperation in the field of professional team operation, coach training and teenage football training.

Two wings fly together, Lining still has more operations?

Lining's return also won the sponsorship of Li Tie's new season in Wuhan.

It has to be said that Lining has the experience of successful football market in the past, and it is very pertinent to make a hit. To know that Wuhan is the most prosperous city of Chinese fans, though in the middle league matches, the attendance rate of every match is even higher than that of many super league teams.

The sincerity of Lining's new football products is most vividly reflected in Wuhan's droll shirt.

The new Wuhan Zhuo Er main road jersey not only shows the profound details of Hubei football, but also shows the team's ambition to fly in the new season like Phoenix for nine days.

As a symbol of Jingchu culture, Phoenix totem has also given this team an important mission to defend Hubei's football glory.

By the end of the sixth round of the new season, Wuhan drow is in the middle league with Meizhou Hakka for 13 points in the first place. Recently, they have just won Beijing's North control in the away game and have kept their place in the championship.

As for the current situation, Lining's business investment is absolutely successful.

Rafael, the newly introduced Brazil foreign aid team, scored 6 goals for the 6 official matches in the official games, plus the stable output of Evra and Morello in the former Super League foreign aid team. The Wuhan team's skills and tactics played a key role in both hardness and appreciation.

The prospect of the team is also valued by the insiders. This is one of the biggest hits this year.

The excellent performance of the team naturally ignited the enthusiasm of Wuhan fans, coupled with the brilliant history and solid foundation of drow in Hubei (since the beginning of the A professionalization in 1993), these are very conducive to Lining's entry into Hubei football market.

In fact, Lining did bring substantial help to Hubei football.

In addition to the sponsorship of professional teams, Lining's soccer Academy was also booming in Hubei.

Lining and a number of local football associations, including Hubei, reached a cooperation agreement, adhering to the educational concept of "giving fish instead of fishing", and training small players and coaches in two directions.

Lining provides the most professional football equipment for trainees and coaches, and aims to let more young people participate in the football game, so that they can enjoy the love of life in the enjoyment of football culture.

It is worth mentioning that Lining's gold medal market in mainland China is not only one in Wuhan, but also in Shaanxi Changan athletic (Shaanxi Daqin water). The sponsors of the new season are also Lining.

New competition for Changan in the new season

It is full of the elements of the great Qin Baodi. The shape of the northwest side wolf and the dark grain of the back goose pagoda are full of deep historical accumulation of the ancient capital of Xi'an. It also hints at the link between the team and Xi'an.

Most importantly, Shaanxi is also a famous football culture sanctuary in the country. The enthusiasm of Shaanxi fans is well known.

Although Changan athletics is only in the second division at the moment, it is no longer news that the attendance at home is broken.

It is not hard to see that Shaanxi's football industry still has great potential. And Changan's 3 league matches scored 10 goals in the new season.

This is a good basic point for Lining. He hopes to become a leader in the development of Northwest football in order to launch a football project around a series of cities in the northwest.

In this way, Lining's two highly targeted investments are win-win.

Though Shaanxi and Hubei will be

The most important part of development is Lining's ambition.

More and more football related enterprises have independently reached cooperation with Lining.

Football channel, dragon team fan club, Jianlibao star team and megalith are all familiar with each other, and this just covers the three fields of business, fans and youth training, showing Lining's determination to really make a difference in the football market.

As for the future of Lining in the football market, I wonder if you have discovered a coincidence of the fans. The sponsorship power of the Super League team is monopolized by Nike, and the Wuhan drow, sponsored by Lining, is one of the popular hotspots.

The contract between Nike and China Super contract will expire in 2019. Now there is no definite intention to renew the contract. Many brands are trying to follow up. So will Lining bet on the Super League? Let's wait and see.