Brilliant! 2018 China Underwear Culture Week And Shenzhen Underwear Exhibition Opens.

In April 19th, 2018 China underwear culture week and SIUF China (Shenzhen) international brand underwear exhibition was held in Shenzhen Convention and Exhibition Center.

Gao Yanmin, director of product industry division, Gao Yong, secretary and Secretary General of the China Textile Industry Federation, Gao Yong, former Deputy Secretary General of the national development and Reform Commission, director of the consumer products industry department of the Ministry of industry and commerce, Zhang Li, chairman of the China Textile Industry Federation, Ye Jiande, deputy director of the Shenzhen Municipal Commission for economic and trade promotion, vice chairman of the Shenzhen municipal Guangxin New District Management Committee, Hu Rulin, vice chairman of the China Federation of Commerce and vice chairman of the China National Business Information Center, chairman of the China Fashion Designers Association, vice chairman of the China Textile Promotion Association, vice chairman of the textile industry association, chairman of Hongkong underwear industry association, chairman of Shenzhen underwear industry association, SIUF founder and other leaders and guests, attended the opening ceremony and observed the unprecedented underwear exhibition. Consumption of the Ministry of industry and Commerce

The exhibition will be held for three days, with rich content and brilliant display. The exhibition will reach 73000 square meters, bringing together more than 900 exhibitors / brands, and will continue to lead the global underwear exhibition industry.

In addition to the static exhibition, this week's underwear culture week has excellent supporting activities such as the super model competition, design competition, underwear show, awards ceremony, forum, designer salon, underwear Carnival and so on.

This exhibition is unprecedentedly popular. Compared with the past exhibits, besides the bra, functional underwear, health care underwear, thermal underwear, home clothes, pajamas, sporty underwear, men's underwear, underwear, underwear accessories, accessories, lace, machinery, equipment, models, underwear design and other related lingerie industrial chains, socks, T-shirts, pregnant babies and other cross border products are also included.

This shows that the industry is undergoing a truly consumer centric pformation, from underwear industry to the integration of peripheral products.

In the industry, such famous brands and manufacturers as SIUF, Pierre Cardin, HOSA, Tengfei, engweida, lengjing and so on have been working with many famous brands and manufacturers who have been working with the company for many years, and have brought their latest technology and products to the world again. The flowers and flowers show the richness and splendor of Chinese underwear category. This is a great success in the industry of Pierre Cardin.

New materials, new technologies and new forms are the highlights of this exhibition.

Infield LYCRA Technology (Lycra) has been updating technology for sixty years, such as plant graphene, new wearable smart sports underwear and so on.

With the mobile Internet becoming more and more close to the traditional industry, more innovative brands and innovative categories are emerging. With the change of consumption ecology, static display is very promising.

Children, sports, functional underwear, socks, warmth, T-shirts and other cross boundary categories have large booths to show "muscle" to the industry.

In recent years, the scale, sunflower and Yi Gu Fang of the explosive products have been exhibitors extensively.

In recent years, the upgrading of traditional industries has been the hot topic in the industry. Xinyi carries the brand new micro sports underwear brand YOGIRL to the underwear exhibition, and creates an intelligent high-tech network auction site to prohibit the under 18 years of age. The shop is not only of outstanding value, but also has an amazing core. The most intelligent face shop is the smart store form with experience, leisure and sales, which is a smart retail lingerie shop.

In addition to earning enough eyeballs, there are also mental agitation.

On the afternoon of April 20th, the 2018 China lingerie summit, the Lycra brand innovation forum, invited the industry's "King" level coffee to open the summit dialogue tour of industry stars, bringing together industry leaders, industry leaders and famous brand CEO, demonstrating the importance of "innovation" to the underwear garment industry from the perspectives of design, quality, C terminal, new technology application, and the development and innovation of traditional underwear, and explored the role of innovation in product return and business essence.

Scientific and technological innovation is a very important part of the underwear industry. The rapid rise of the Internet industry by members management experts, customers in the underwear industry, ordering orders, replenishment software service providers and other Internet companies has also launched a more comprehensive and in-depth cooperation with SIUF.

Leading the fashion trend of 2019 underwear

Sponsored by China underwear Culture Week Organizing Committee and China (Shenzhen) international brand underwear exhibition organizing committee, Guangdong Textile Association and Shenzhen underwear industry association of Guangzhou City, CO sponsored by Lan Jing fiber (Shanghai) Co., Ltd. and Foshan Qingying Textile Co., Ltd., the fashion trend area 2 of the UD Design Institute has been held. For the first time in thirteen years, underwear exhibition has released underwear fashion trend for the first time in the exhibition hall, causing shock in the industry and being concerned by the industry.

The organizing committee has cooperated with Donghua University, Xi'an Textile Engineering College and Hong Kong Polytechnic University, and invited senior underwear people and famous designers from home and abroad to form an expert review group for underwear fashion trend. Through market analysis, fashion trend prediction and combing, released the 2019 underwear fashion trend, which is authoritative by the clothing industry, combined with the trend of 2018 accessories, it showed the future trend to the industry designers, buyers and buyers, and pointed out the direction for the design and development of the manufacturers.

Shenzhen underwear and collar dance all over the country.

Taking Shenzhen as the fulcrum, Foshan, Shantou and Zhongshan are the major industries in the underwear industry, carrying 2/3 of the market share of the underwear industry. With the industry entering the overall shock period, the industry is undergoing another evolution of product evolution, mode innovation, and channel innovation. With the promotion of science and technology, the underwear industry chain has been optimized continuously for second speed iteration, and the strength of industrial clusters has been highlighted.

At this exhibition, Shenzhen underwear industry, Foshan Yanbu underwear industrial cluster, Zhongshan underwear industry cluster, Changle lace industry cluster, Shandong knitting industrial cluster, Yiwu seamless industrial cluster, Shantou underwear cluster, Jinjiang swimsuit industry cluster and other eight industrial clusters have become the focus of attention of the industry.

Compared with previous years, this year's exhibition "show" field is wonderful.

In addition to the traditional grand prize, the fifth season SIUF international underwear Supermodel Contest, the Nice In "charm Oriental" China international underwear creative design competition, the three competition of the original design competition of Anli Fang China international home clothing, and the release of the fashion show of the 2018 opening ceremony of Anli Fang, the exhibition also has many fashion releases. New fashion shows such as Xinyi, Tengfei, buddy design, envy, admiration, plump, and cool are among the famous brands.

At the same time, the Shenzhen lingerie exhibition has created a "Carnival Carnival" campaign. Through the comprehensive layout of online and offline channels, we have created a super feast for all the people to buy underwear.

Olive, Ordifen, Guge, An Nifen, Chun Du, met, ya, Yi Si La, cool, Li Mei Li, Qi Rui, AERENEY, autumn deer, top melon, Ubras, Bothyoung and other brands in the Carnival Carnival staged a joint show, hi explosion 9 hall.

The three day China underwear culture week has not only set the stage for the show, but also the world's leading fashion director Hamish Hamilton, the top fashion show Rene Celestin, the international top scout Noah Shelley and the Victoria International Super Model Cindy Bruna.

Shenzhen fashion is in line with international standards. The development of Shenzhen lingerie exhibition has attracted the attention of the international fashion industry. Hamish Hamilton and Rene Celestin have visited Shenzhen underwear Exhibition for many times. They have highly praised the exhibition. This year, it attracted the judges of the super model Cindy Bruna, and became the jury of underwear Supermodel Contest. Cindy Bruna is known as "Black Pearl" by the industry. It has been on Vitoria's Secret stage for five years in 2013-2017 years, and has become an angel supermodel with wings. At the same time, she has also been favored by many international brands as the spokesperson of the YSL beauty brand and the Chanel perfume brand.

Fashion directors, star scouts, super models and other international big coffee gathered in Shenzhen lingerie exhibition, will promote the exchange and integration of Oriental fashion and Western fashion, help China fashion to the forefront of international fashion.