Zheng Yaonan, A City Beauty, Made A Speech To Brighten The World'S Underwear Stage.

On the activities of the fashion fashion shopping mall forum and the second fashion industry alliance conference, Zheng Yaonan, chairman and President of urban beauty (China) Holdings Limited, delivered a keynote speech on "a better life, starting from a lingerie".

Zheng Yaonan said underwear

It is a high level of consumer loyalty, consumers pay the most attention.

The upper body effect and comfort, so we have to make "big articles" on a very small underwear to make a beautiful day start with a lingerie.

City Beauty: the first fast fashion underwear brand in China

City beauty was founded in 1998, is the first fast fashion (thematic reading) underwear brand.

Urban beauty is based on close clothing, implementing multi brand strategy, covering high, medium and low end markets, and providing diversified and cost-effective products for consumers in different regions.

With the rich product style and the fashionable design elements, city beauty lets every woman have their own underwear fashion and satisfy their beautiful dreams.

1. City beauty brand

In the keynote speech, Zheng Zong mentioned that the urban beauty is the largest underwear company in China. By the end of last year, the sales of urban beauty terminals were close to 10 billion yuan.

Underwear for the whole of China

In the past few years, urban beauty has been in the stage of rapid growth. The annual compound growth rate is more than 18%. Although it dropped slightly in 2016, it returned to a stable growth period in 2017.

Building online and offline full channel services and deep cooperation with shopping centers

In recent years, urban beauties are also upgrading to create online and offline full channel services.

Zheng Zong said: "in 2014, urban beauty officially entered the field of electric business, and began to expand the online sales channels. In 2015, the sales of online sales of urban beauty ranked tenth in the whole network. In 2016, it rose to second of the total network, and sales reached more than 800 million. This year it is expected to upgrade to the first place in the whole network."

It is understood that by the end of 2017, there were 7181 stores in urban beauty, of which 1290 were self owned stores and 5891 were franchised stores.

Zheng Zong said that in terms of store layout, urban beauty mostly focuses on street shops and business super centers, and more shopping centers will be arranged in the future.

At present, the city beauty is working in depth with Wanda.

Develop overseas market and become underwear brand of Chinese nationality

In the layout of the domestic market at the same time, the urban beauty has begun to go overseas. At present, the urban beauty has opened up the Southeast Asian market such as Japan and Indonesia, and will continue to expand in Vietnam, Philippines and Thailand.

Zheng Zong said in his speech: "the market share of underwear leading enterprises in the United States, Japan and other countries is between 15%-20%. At present, the market share of urban beauty is around 3%, and has not yet reached the share of underwear leading enterprises in developed countries.

Therefore, we hope that in the course of future growth, we can develop slowly with our colleagues and make the underwear market in our country better and better. Our goal is to achieve sales of 20 billion yuan in 2021.

At the end of the speech, Zheng Zong said that in April 26th of this year, the city beauty will hold 20th anniversary underwear show in Beijing water cube. At that time, the major video websites will be broadcast live throughout the show, and a fashion of national underwear will be launched in China.

He stressed that the urban beauty not only wants to build China's urban beauty, but also hopes to create the city beauty of the world and become the underwear brand of the Chinese nation.