Interview With Xue Zhong, Deputy General Manager Of Limited By Share Ltd Industrial Sewing Machine Co., Ltd.

Shang Shang Shen Bei (Limited by Share Ltd) group (Limited by Share Ltd) is a group enterprise established by the reorganization of assets of the two two level subsidiaries of the former Shanghai light industry system Limited by Share Ltd and the Shenbei Office Machinery Co., Ltd.

The company has established the development direction of "sewing equipment as the core industry, and the investment income of joint ventures of office machinery and video equipment as economic support, and business circulation business as the foil".

After successfully completing the acquisition of Dukop Adler company in Germany, the company intensified the business integration and industrial upgrading of sewing equipment in Europe and Asia, and vigorously implemented the strategy of fostering internationally renowned sewing equipment brand "DA" and China's well-known trademark "Shang Gong" and "Butterfly".

The goal of the company is to advance the economic scale of the enterprise to a new level through 3-5 years' efforts on the basis of the three ranks of the global sewing equipment.

According to the management idea of "highlighting the main business, fading out of the sideline, advancing orderly, and optimizing efficiency", Shang Shang Shen Bei group has established the development direction of "sewing equipment as the core industry, supporting investment by the office machinery and video equipment joint venture as economic support, and selling business with commerce". In accordance with the management principles of "diversification of capital, intensification of operation, flat management and maximum profit", the main business framework of R & D, production and sales integration has been established.

After successfully completing the company's acquisition of Dukop Adler, Germany, the group is stepping up its business integration in Europe and Asia to speed up the upgrading of sewing equipment industry and the development of internationally renowned brand "DA" and China's well-known trademark "Shang Gong" and "Butterfly".