Play 6! Will Huili Achieve "Online Manufacturing"?

Old brand should be built online?

Recently, a 90 year old domestic brand "Huili" has held an annual brand conference. It formally announced the launch of the "back to the city" development plan, introducing the "smart brain" technology in the shoe manufacturing industry, realizing "online manufacturing", and further making the brand of the famous Chinese Time-honored Brand, and the "technology" manufacturing center selected by "Huili" was settled in Wenzhou.

"Wenzhou is China's shoe capital, and it is also the main base for producing rubber shoes." Chen Yiming, chief executive of Huili shoes industry, told reporters that in fact, some of the shoe manufacturers have been doing foundry production in Wenzhou. This time, Wenzhou is building a "back force" technology manufacturing center, hoping to be able to help Wenzhou. shoes The manufacturing advantages of the industry, combined with the direction of intelligent manufacturing, will enable the "Huili" manufacturing process to gradually develop towards automation, intellectualization and data.

According to the introduction, the labor cost of producing shoes at present is increased by 15% per year, so "Huili" adopts intelligent means to replace some workplaces on the production line. For example, the soles of the sole are worn manually, and even though there are protective measures, the dust is still hard to avoid. Now, the manipulator replaced the manual, grabbed the shoes and placed them in the positioning point. During the grinding process, the dust was recycled and the polished shoes were put back to the conveyor belt for the next process. At present, there are 23 processing supporting cooperative enterprises in the country. In the future, all processing supporting enterprises throughout the country will not only promote intelligent manufacturing gradually, but also form a technology manufacturing center with Wenzhou as a gathering place. Therefore, the conference "Hui Li" and Cixing group, Fawcett manufacturing signed a comprehensive cooperation intention on intelligent production equipment, intelligent logistics equipment. In the future, information on production, inventory and logistics of each processing enterprise will be integrated through ERP (Enterprise Resource Planning) to share data and enhance rapid response capability.

At the press conference, Zhou Wei, the party secretary and executive director of Shanghai Hui Li Shoes Co., Ltd., introduced that "Huili" will create "sports health center" and "creative design center" in Beijing and Shanghai respectively. The sports health center mainly uses big data, including human health data, to enhance leisure sports products for the health of the shoe, and the creative design center is mainly designed to change the appearance of the traditional "back force".

"This year, we will also sign more brand names and conduct cross-border cooperation in new retail, new materials, new patents and new equipment." Zhou Wei said that after the "back force" has successfully developed the "mood series" with color changing materials, the life shoes of the 360 degree air circulation system, "the city of the sky", the "OS33" designed by the Sino Italian cooperation and the "power of recovery" in the current fire network, and the cooperation with Pepsi have achieved good results. The next step will be "back force". Material Science To patent, from brand to design, from equipment to production, and continue to deepen cooperation, including capital cooperation, channel cooperation, management cooperation, sales cooperation and other ways of cooperation, and strive to build a platform relying on "back" brand resources.