Down Garments And Home Textiles Enter Into Brand New Era 2018 Down Garment Home Textile Brand Development Forum Held In Pinghu

In June 11th, hosted by the China Textile Industry Federation and the Pinghu Municipal People's government, the China Textile Industry Federation's brand office and the Pinghu economic and Information Bureau, Pinghu's clothing industry association and Pinghu Clothing Culture Creative Park Co sponsored the "Zhi Shang - brand new force". The 2018 China feather garment home textile brand development forum was held in Pinghu.

The forum is aimed at implementing the technology of China's textile industry in the light of the specific problems such as the situation, development plan, brand building, intelligent manufacturing, quality standard, consumption upgrading and creative design of the down garment home textile industry.

"Green" new positioning, in order to effectively promote the development of high speed development to high-quality development strategy plan.

At the meeting, the speeches of the leading guests, or strategically important or crucial, brought a very forward-looking and pragmatic ideological storm to the guests.

The guests attending this forum include Cao Tingrui, director of textile department of the Ministry of industry and information technology, the vice president of China Textile Industry Federation, Yang Zhaohua, President of China Household Textile Industry Association, vice president of China Textile Industry Federation Industrial Economics Research Institute, vice president of China Apparel Association, and China

Chen Guoqiang, director of the Institute of industrial economics, Qu Fei, deputy director of the China Textile Industry Federation's brand office, Huang Zheng, deputy director of the office of light industry and textile industry management of Zhejiang provincial economic and Information Committee, Qian Yongbiao, deputy mayor of Pinghu Municipal People's government, assistant mayor of Shangguan, Jianhong, and representatives of relevant enterprises and institutions.

The forum was hosted by Qu Fei and Chen Guoqiang respectively.

Qu Fei

Guo Qiang Chen

Qian Yongbiao, vice mayor of Pinghu Municipal People's government, first made an analysis of the development status and future direction of the down garment industry in Pinghu, and welcomed the forum's holding in Pinghu.

"Pinghu is China."

To make the famous city, the down coat is the characteristic advantage product of Pinghu, and it has a high market share and reputation at home and abroad.

Qian Yongbiao said, "in recent years, with the continuous upgrading of consumption, the Pinghu municipal government attaches great importance to the pformation and development of the clothing industry, has introduced a series of support policies, and holds the China Pinghu clothing Expo and the clothing design competition every year."

Active trade and rich activities focus on popularity of the industry. Today, the 2018 China feather garment home textile brand development forum is held in Pinghu. This will provide a good learning opportunity for the development of Pinghu's garment industry, so that the Pinghu garment industry will further advance and further develop the "three products" strategy and high-quality development.

Cao Tingrui, director of textile department of the consumer goods industry department of the Ministry of industry and information technology, put forward "two links and an environment" development proposal for the pformation and upgrading of China's down garment industry.

The two link is the design link and the manufacturing link, and the environment is the integrity environment.

First of all, creative design is the key to the brand development of China's garment industry, and also the short board to focus on the future development of the industry.

It is gratifying to note that the relevant government departments all over the world attach great importance to the development of clothing creativity, and actively build all kinds of clothing creative design Park, which has gathered a large number of design talents and resources, and played a positive role in improving the level of local clothing creative design.

Secondly, intelligent manufacturing is another specific requirement of the Chinese market for the garment industry. As an organic part of China's down garment industry, the development of intelligent manufacturing should also be accelerated.

From the systematic solution and personalized mass customization, the automation and intelligent production of down garment sewing unit has been strengthened.

Finally, it is to promote the ecological construction of the integrity brand. The upstream and downstream of the textile industry is never a game relationship, but a symbiotic and win-win relationship. Only shaping the integrity environment of the whole industry is conducive to the brand building and high quality development of China's garment industry.

Yang Zhaohua, vice president of China Textile Industry Federation and President of China Household Textile Industry Association, said in his speech that China is the country with the most abundant feather resources and the largest producer and consumer of feather products.

At present, new technologies and technologies bring endless possibilities to the down industry. The leading brands continue to grow bigger and stronger, and manufacturing brands are constantly optimizing and growing. However, in the global field, there is still a lack of top brands in the field of manufacture and design, and the cultivation of more influential and consumer recognized brands is the focus of the future development of China's down garment home textiles industry.

As a result, in recent years, the China Textile Federation brand office has been carrying out the brand cultivation work closely around the "three products" strategy and the high quality development requirement, and constantly guided the innovation and development of regional brand and enterprise brand.

We must soberly recognize that brand building is a long-term and arduous task. The China Textile Alliance brand office will work together with enterprises to push forward the Chinese clothing brand to a new era.

This forum will focus on the theme of brand development from the perspective of feather and down products, and bring new ideas for development through multiple themes.

"Chinese product" is changing to "Chinese brand", and the power of brand will be the main driving force for Bosteng's future development.

Wang Chenhua, vice president of Bosideng International Holdings Limited, mentioned in his speech that not long ago, the first China independent brand Expo was held in Shanghai. This is the first national exhibition held by the country from a brand perspective.

But in the international arena, China is still short of brand recognized by international consumers, and the national brand strength needs to be further strengthened. Some of the famous brands in the country are losing their advantages and lack of competitiveness. Therefore, Chinese brands need to keep up with the trend of consumption upgrading and constantly self revolution. This is exactly what Bosideng is pushing forward. In the future, Bosideng will take the brand building as the core and truly play the leading role of the brand.

Bosideng's brand development direction of "quality, heavy credit and responsibility" is exactly the new orientation of China's textile technology, fashion and green industry.

In terms of quality, Bosideng is improving the whole system reform of enterprises by intelligent manufacturing with the spirit of improving craftsmen, satisfying market demand and forming effective supply. In terms of innovation, Bosideng has fully implemented the development thinking of combining technological innovation, design innovation and mode innovation, and responsibility is the more fundamental of enterprise development. Bosideng always adhered to low-carbon, green and sustainable development goals, and insisted on the coordinated development of industrial chain.

Wang Chenhua said that Bosideng's experience in practicing branding and high quality development is worth learning from the down jacket industry.

"This is a high quality and cost-effective production and consumption era."

Jiang Huifang, a researcher at the statistical department of the China National Business Information Center, said in the analysis of the operation of consumer goods and down garment market in 2018, the intergenerational characteristics of Chinese clothing, including feather and down products, are obvious. The young consumers have become the mainstream. This leads to the rapid and widespread popularization of high quality and cost-effective products. Meanwhile, the traditional retail industry is also changing at the same time, from managing commodities to managing life attitudes, and its operation focuses on how to stimulate the rise of consumer demand.

Therefore, the Chinese down garment industry needs to consider how to rely on products to bring new stimulation and knowledge points to consumers and form effective appealing power.

Quality has always been the basis for the survival of China's down garment industry. To achieve the high quality development of Chinese clothing, the relevant industry standards must be in line with the current development situation and effectively implemented.

Zhang Deliang, director of the national clothing quality supervision and Inspection Center (Shanghai), pointed out in the speech entitled "quality and standards of down products" that in 2013 ~2017, the overall quality of the down garments tested by the state and Shanghai showed that the down weight of the down garments was the main problem leading to the unqualified down garments. The main reasons for analysis included four points: first, when the raw materials were purchased, the enterprises did not detect the constituent items; the two was the lack of management in the processing of the enterprises; three, before the products were put on the market, the components were mislabeled; four, the small ones were not excluded, but the main reason was the first two items.

There are also other common unqualified problems such as fiber content, pH value, fabric color fastness and filling.

In order to effectively implement the high quality development goals, our country is formulating new standards for down products and improving the following problems, including the problem of consumer complaints such as drilling, air permeability, appearance after washing and color matching of parts, and at the same time, it will be more integrated with international standards in terms of testing methods.

The clothing industry is the future industry of "fashion + technology". It is ushering in a new era of small single quick reaction. Among them, the small single is the demand of young consumers for fashion diversification. The fast reverse is the reconstruction of the manufacturing system achieved by intelligent manufacturing. Di Biao, general manager of Hangzhou billion Shang Zhineng Technology Co., Ltd., shared with everyone the "small single quick reverse innovation service mode". He said that the clothing industry is facing a vicious circle of high inventory, out of control supply chain, high production cost and financial difficulties. Its internal reason is the lack of timely information and the ineffective unification of resources.

"We need to build a dynamic information system based on the industrial Internet. Based on the common cloud platform, we will build a series of fast response systems such as design quick response, supply fast reverse, based on data of process, equipment, operation, automation and informatization."

Xiao Lihua, vice president of Alibaba group and CEO assistant, brought the layout and thinking of Ali new retail. Based on Alibaba's retail data collection for many years, he believed that China's retail industry is undergoing a pformation to the 4 era.

"The 1 era is the era of offline physical shops. The 2 era is the era of PC based e-commerce. The 3 era is based on the mobile Internet to realize the era of product, service and marketing interconnection. In the 4 era, it is a new era of data driven, consumer centered, end to end, whole network and all channel integration."

Zhang Lianjian, deputy general manager of Shanghai Dong Long down products Co., Ltd. made a keynote speech entitled "intelligent manufacturing, quality manufacturing and green production" from the perspective of intelligent manufacturing and green development.

She said that for many years, Dong Long has been making clear the direction of enterprise development, insisting on doing well the manufacturing industry, resolutely implementing various measures to improve enterprise efficiency as the core and improving the core competitiveness of enterprises, and set up a team to introduce, maintain and pform industrial engineer teams to achieve the understanding and driving ability of managers, the maintenance and pformation capabilities of the engineers team, and the operation of Dong Long characteristic enterprise automation.

In the future, Dong lung will promote the wind of automation pformation which is in line with the actual situation of enterprises, increasing efficiency by at least 15% per year, and ensuring the leading level of efficiency with core products.

Based on the data of Tmall in the first quarter of 2017 and the first quarter of 2018, Mu Nan, director general of Tmall apparel and greater China, made a speech entitled "Tmall apparel helps industrial pformation and upgrading".

He pointed out that quality is paramount and design is the first step. This is the fundamental principle of Tmall's introduction of brand. "Online price growth is getting higher and higher. China's down brand will face the most direct competition of international brands in the next one or two years, which will pose a great challenge to the domestic feather down brand. The down brand should be listed as a" safety "rather than a price.

And Tmall will invest more resources in the original design ability of the brand, quality supply chain + cutting-edge design power = huge blue ocean.

Internationally renowned brand creative director BrendanMullane, in guest dialogue, has brought his interpretation of China's garment industry and down garment industry to the audience.

He said that China's market prospects are generally favored by the world fashion circle. In recent years, China's down garment industry has made remarkable progress in brand building and design investment.

China

The industry is gradually recognizing the role of designers. Enterprises can clearly realize that even if the current development situation is excellent, we must continue to innovate and develop.

However, there are still some problems in the process of development. For example, although China's clothing industry pays attention to brand development, it pays more attention to brand awareness and identities, and ignores the cultural proposition behind its brand and its historical and storytelling.

Finally, the forum also carried out the press release of the 2018 China Pinghu fashion design competition. The general situation and preparation of the Sixth China Pinghu dress design competition were introduced by the Secretary of the Pinghu Municipal Bureau of letters and letters, Liu Jai an.

It is reported that after five years of continuous development of the design competition, the external influence is constantly expanding, and the garment industry in Pinghu is constantly making efforts to design innovation under the premise of consolidating manufacturing links. The theme of this year's design competition is "source and creativity". The participants are mainly students and designers in the relevant institutions, and the contest will be held in August 4th, and the finals will be held in September 25th.

The competition relies on the needs of Pinghu's clothing industry, striving to create the cradle for the designers to achieve their dreams.

Pinghu has a productive public service platform with Pinghu clothing culture and creative garden. It will provide a package of preferential policies for award-winning designers, such as rent reduction, resource docking, business registration, policy application, financing services, legal finance, media information and other all-round services, so as to help designers take root in Pinghu, blossom and bear fruit.