Textile And Garment Industry Can Not Expect To Improve Consumption Upgrade After 80, 90% Of The Main Consumer

In the national consumption, clothing has always been the highlight, occupying a certain position in China's consumer market.

With the enhancement of China's national strength, the improvement of economic level and the improvement of people's quality of life, people have different views on clothing.

Yesterday, the CCTV-2 financial channel program "trading time" one of the conventional links - "company and industry", with the current Chinese garment industry as a topic of concern, to lead you to a more comprehensive and thorough understanding of the current Chinese garment industry.

Industry dynamics: boom and recovery of textile and garment sector, layout or opportunity

In the age of big data, some phenomena and essence are to speak with data.

According to Wan de data, according to the 54 listed companies released in the first quarter of 2018, there were 43 listed companies with net profit growth, accounting for 8 of the proportion.

To a certain extent, we can see that the prosperity of China's garment industry is showing a relatively good development trend.

In the context of the warmer consumer demand, after years of integration of inventory, channel and supply chain, Brand Company has indeed improved its brand operation efficiency.

In a CCTV interview, Xie Bingzheng, chairman of Limited by Share Ltd, said that the quarterly business income and profit growth of the products were improved.

This is mainly due to the advantage of bill in the upgrading of consumption, innovation and development, as well as the recovery stage of the industry itself.

For the time being, the textile and garment sector is likely to usher in a rise in the sector as a whole, recovery in the sector, overfall in the sector and low allocation in the industry. The valuation of the industry will also be restored in 2018.

In the future, with the development of leading enterprises in the industry and the gradual improvement of performance, the garment industry will usher in new investment opportunities in the future.

Consumption main force: consumption promotion promotes retail sales of clothing, and after 80, 90%, or become the main consumer.

Youth, fashion and personality are the hot words in the clothing market in recent years.

This can be seen from one aspect that clothing consumption groups tend to be younger.

With the development of economy and society and the change of purchasing power, young purchasing power components such as Post-80's and 90's become the main consumers of clothing market.

Many garment enterprises, with the help of consumer demand and the upgrading of consumption, focus on the layout of the young consumer market in response to the changing consumer demand, and take measures such as brand upgrading, product optimization and channel improvement to effectively drive the overall profitability growth.

In this regard, Chen Nana, general manager of Guangdong Limited by Share Ltd, told reporters that after 80, 90, or even after 00, this group of young consumer groups is rising every year.

Younger consumer groups are still the focus of clothing industry development.

Aiming at the change of the main force in the clothing industry, Fang Jianhua, founder of Yin man, has his own view.

The younger generation of the main force in the garment industry is also inseparable from the acceleration of urbanization in China.

The urbanization of the three or four tier cities in China has accelerated significantly. Meanwhile, incomes are rising and consumption levels are gradually increasing.

Mode of operation: the era of clothing personalized brand will be the engine of domestic consumption growth.

Different from the consumer market of the garment industry, the current consumption market has changed greatly in the mode of production, consumption and flow.

Under the common background of big data, artificial intelligence and modern technology, the garment industry's production mode also presents new characteristics: first, it is reflected in new technologies, such as the Internet, which reflects the speed and application ability; secondly, there are some changes in the mode of production; the last point is the matching degree between consumers and the market, which is related to the understanding and understanding of the market.

At present, the advantages of personalization and flexibility have become a hot topic in recent years.

Modern clothing

The innovation of the new operation mode is mainly reflected in several aspects: first, the use of the Internet, and the application of the Internet.

The biggest feature is flexibility, and the biggest feature of flexibility is clothing customization.

Clothing new retail, clothing customization, this is the biggest development direction of the clothing industry in the future; second, is the original design.

More businesses attach importance to originality. Third, the internationalization of clothing in recent years. The establishment of the global garment trading system has created certain conditions for the development of the domestic garment industry.

Finally, the new clothing retail business, the important investment direction will be customized.