Puma Is Once Again Signing A NBA General Puma (PUMA) To Return To The Basketball Market With Full Confidence.

This time Puma returned to the basketball market to be extremely serious and full of strength. Since the signing of hot new talent, Eton, Bago, little Potter and Smith, Puma recently signed a new general, who is Sanantonio Spurs' little forward Rudi Gaye.

Spurs forward Rudi Gaye

Puma returns to basketball this time.

It is confident and extremely serious. Following the hip-hop king and Roc Nation founder Jay-Z as Puma's chief executive officer, he signed many stars: first, he signed the four year contract worth tens of millions of dollars with Andre, Eton, who was the top champion of Zaire. Then Marvin and Smith, Michael Potter were also led by Puma.

The contract with Kevin is also expected to make it the biggest rookie sneaker contract since Kevin Durant (7 US $60 million).

After signing the popular rookie, Puma launched another offensive against other stars, and today they have successfully signed Rudi Gaye, the Spurs.

"Roc Nation's player Rudi Gaye has completed a endorsement contract with Puma."

Bleachers sports revealed.

Gaye averaged 11.5 points, 5.1 rebounds and 1.3 assists last season. It is reported that he has not implemented the 8 million 800 thousand player option next season and is ready to test the free market.

Although the basketball market is still dominated by Nike, Puma has used different new ideas and differentiated entertainment marketing to become a weapon for their rebirth.

The basketball market is also a major direction they value highly.

"We have such sports stars as Boulter, but track and field can not play a leading role in the sports market. We have also focused on NFL, but we always believe that the basketball market is particularly important," said Puma global marketing and brand director Petrick in an interview with ESPN. "We are now very focused on culture, looking at basketball from a cultural perspective, and also taking into account the fashion and music of basketball, all aspects of basketball culture, which are the same as our sports performance on the field."

In fact, as early as 1973, Puma signed a contract with Walter Fraser of New York Nicks. On Tuesday, Puma and the former NBA star, nicknamed "rogue Clyde", signed a lifelong contract again, and launched several pairs of PUMA Clyde shoes.

The last time Puma signed the NBA player back to 1998, when he signed with Vince Carter for ten years, he just split up in two seasons, and Puma also withdrew from the basketball market in 2001.

However, judging from the recent action of Puma, Puma really has full confidence to kill the basketball market.

Although the mainstream market of NBA is still controlled by Nike, James, Erwin, Durant, Paul George, and alphabet are all their players. Adidas also has heavyweight stars such as harden, ebby, lorry and lilad. The UA market is not big, but there are still Stephen Kali gold signboards. Puma does not seem to worry about that, and the target of the contract is to identify with the trend athletes of their company culture.

"We signed a contract with Aidan, he came from the Bahamas, and Boulter from Jamaica has been our signing athlete. Aidan is very sure about this brand. It also facilitates our promotion, including the promotion of Queen Rihanna. Our brand has a high degree of awareness in the Caribbean region." Petrick said, "and a good player who loves music and life is very well suited to the demands of culture, so our communication is very easy."

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Without losing ground, this is the unique style of Puma returning to the basketball market to distinguish his competitors.