The Brand WOS33 Series Of Products Is 5 Times The Price Of The Domestic Version.

As a generation's youth memory, a 90 year old effort is again aimed at overseas markets.

Recently, Huili launched the exclusive footwear product overseas, named WOS33, and opened the official account of the global social networking platform Instagram, which is close to young people around the world.

Public information shows that the tongue of WOS33 is printed with the words "Warrior Shanghai China".

And overseas

Sale.

But two overseas outlets are being sold on the official website.

It is 5 times the price of the domestic version.

In addition to online channels, Huili's current sales network also covers direct outlets, franchises and wholesale networks.

Online channel, Huili mainly sells products through Jingdong and Tmall, and the price of footwear ranges from 79-299 yuan.

Besides the classic and cloth shoes, the products include leather shoes and other materials, but the sales volume of leather shoes is much lower than that of the classic ones and the monthly sales volume of tens of thousands of cloth shoes.

In addition to covering adult shoes, there are some children's shoes products, but the sales volume of hundreds or even single figures is far lower than that of adult shoes.

WOS33 is not a regular new product release, WOS33 has a very important symbolic significance.

China's rebound shoes are being rebuilt overseas.

WOS33 means a new name and new price positioning for the shoes, and it also has a exclusive new English website.

However, after opening the website, you can only see the introduction of the two shoes, but this also marks the beginning of the new journey of the internationalization of the force.

WOS33 is a customized product that is back in collaboration with Italy. The aim of the cooperation is to expand the diversity of F's brand in Europe.

Such products are

An attempt to cross brand cooperation is not a brand promotion and brand strategy for overseas markets, but a comprehensive development strategy for the future western market.

The efforts and attempts of this effort are expected to use foreign teams to explore brand promotion and strategy for new products, and not to exclude the next step to make this new product brand new.

Huili also launched the brand upgrading strategy, the introduction of smart wearable concept shoes.

Huili new products concentrated on the global flagship store in Yu Garden, Shanghai, and synchronized pre sale at the official flagship store.

In the new brand plan, the design and development of Huili products extend to the middle and high end.

The 4 concept shoes can be "turned" into a life buoy and a balance car.

Review the development process of back force in recent years

Aiming overseas, to a certain extent, is to avoid domestic.

Failure of reform to domestic

Bring about negative effects.

Therefore, it is possible to test the water overseas market to prepare for the promotion of new brands.