Together With Clay Thompson, We Found Anta'S "Beauty Of Innovation".

Before the opening of the "Crazy" soup Beijing Railway Station, Anta group invited nearly 30 core media from Beijing, taking the beauty of innovation as the topic, and fully displayed the Anta's innovation achievements in the past one or two years.

In June 24, 2018, NBA champion Clay Thompson Thompson of Jinzhou came to Beijing to attend the Anta shoe lab in Beijing. She was there in June 24, 2018.

Before the opening of the "Crazy" soup Beijing Railway Station, Anta group invited nearly 30 core media from Beijing, taking the beauty of innovation as the topic, and fully displayed the Anta's innovation achievements in the past one or two years.

During this period, Clay Thompson not only appreciated the latest sports technology and design inspiration of Anta, but also talked about his real experience of winning the NBA playoff championship in Anta sports equipment.

Anta's innovative media exchange conference

"I am very honored to be here in China and become the spokesman for Anta.

Anta has created a lot of high value products for me. I can't wait to see the coming of the next generation of KT boots.

Clay Thompson said at the scene, "at the same time, the chairman of the board of directors of Anta, Mr. Ding Shizhong, is also a person I admire very much. He has created a miracle in the Chinese sports market, enabling Anta to grow from a workshop to the third largest sporting goods company in the world. This also inspires me to continue to advance and make efforts in the basketball professional arena."

Professional equipment helped them stand on top of the international podium and gained such high praise for NBA stars for years. Why does Anta represent China's sports brand gradually to show the strength of Chinese brands? On the day of the "Anta innovation beauty" media conference, Anta group vice president Li Ling, shoes creative director Robbie Fuller and Anta Group R & D laboratory shoe R & D expert Angus Wardlaw tell us the story behind them -- Anta's never ending innovation, whether in science and technology research, retail marketing, or even cultural level, it is these innovative genes that enable Anta to create a variety of star products that trigger panic buying craze. From providing Olympic athletes to China

Anta A-FLASHFOAM flash technology

In December 2017, Anta officially released A-FLASHFOAM technology, a landmark technology in the history of China's sporting goods industry.

This technology draws inspiration from research and development of "wormhole", achieves excellent shock and rebound with innovative materials, and brings 2 billion 400 million yuan sales to Anta in the three quarter.

Anta Group R & D laboratory shoe R & D director Angus Wardlaw

Not only in shoe technology, but also in the field of clothing, Anta has continuously introduced leading technology.

"We want to deliver the most cutting-edge innovations available to all Chinese consumers.

For example, when we sweat at the end of our exercise, clothes will often be attached to people, not only uncomfortably, but also affect the aesthetic feeling, and with the development of new fabrics, Anta will take the initiative to change its shape according to sweat, forming gaps between the clothes and the body, creating a more comfortable and worry free sports experience.

Anta Group R & D laboratory director Angus Wardlaw said.

Anta has made many innovations in the field of sports materials. For example, inspired by lotus leaf bionics rain wing technology, Anta has become the first enterprise in China to release fluorine free waterproofing products and introduce fluoride free environmental protection concept. It is also the only enterprise that has no fluorine and waterproof products that can withstand washing for 20 times and still remain waterproof.

In addition, it also includes a series of functional fabrics, such as silver and energy technologies, such as antibacterial and anti odor, fish scale technology with self repairing ability, etc.

These innovation results from Anta group's annual investment in R & D.

Up to now, the cost of investment has accounted for 5.7% of sales, and has accumulated 626 items of national science and technology patents. In addition, Anta group has set up R & D design centers in the United States, Japan and Korea and other countries and regions, collecting global resources, giving consumers the full range of professional and high value products.

Let consumers want to buy with innovation.

Anta KT3 Rocco launch day triggered thousands of queuing rush in the US

Anta KT3 Rocco

Can you imagine that a nearly $160 domestic shoe has caused panic buying abroad? The KT3 launched by Anta has triggered thousands of queuing rush buying in the US.

The price was also fired to nearly 6000 yuan.

More than KT3, Anta has launched a series of new products in recent years, all of which have become amazing explosions. For example, Anta and NASA jointly launched SEEED series products. Its bold and forward design has created a new wave of visual design for domestic sports brands, sold over ten thousand pairs in 2 hours, and a pair of old shoes sold on second shelves, all of which highlighted the pformation and upgrading of Anta brand from "affordable" to "want to buy".

Anta creative director Robbie Fuller

"Anta's unique design language always comes from the insight into the movement of consumers.

We are committed to achieving the most comfortable and professional products in the same class products, so that sports can become a kind of enjoyment and happiness.

"Robbie Fuller said," for example, we will cooperate with the fastest athletes of China's marathon, and make our products better by using his professionalism, so that we can really bring high value experience to consumers.

While using better products to create value for consumers, Anta is sparing no effort to bring better experience to consumers through upgrading retail channels.

In 2017, Anta's eight generation stores had over 1100 stores, and the same store grew by 20%.

These shops are not only visually upgraded, but also some flagship stores have introduced new store marketing systems and mobile payment methods, marking an important step towards Anta's innovative retail strategy.

Anta NASA joint fund, sold on the shelves for 2 hours ten thousand pairs

In addition, the electricity supplier is also becoming one of the important engines of Anta's retail upgrading.

In the "double 11" business war of 2017, Anta refreshed the electricity supplier's record of China's sports brand by nearly 700 million yuan.

At the same time, Anta has reached many cooperation with IP, Snoopy, and many other film and cartoon IP, presenting a rich variety of IP products. At the same time, it has worked with famous designers such as Zhou Xiangyu and Rico Lee, from design to products to become the top brands in the trend youth group.

Anta also launched a new personalized product customization service system, "ANTAUNI", which launched its customized business in the form of no inventory and real-time marketing. In 2017, it launched the first batch of customized shoes. The strong supply chain enables personalized products to reach consumers in 30.

Leading position.

Li Ling, vice president of Anta

"Anta has integrated innovation awareness into every aspect of enterprise development.

We not only focus on the experience of giving higher sense of value to products and retail links by adopting innovative measures, but also continue to innovate around the needs of consumers in terms of organizational structure, talent ratio and cultural output. Anta also promotes the all-round development of sports business through sponsoring Beijing Winter Olympic Games, NBA signing sponsorship, and so on.

We hope that the future Anta will not only further lead the innovation and development trend of Chinese sports brand, but also represent China's development of international sports.

New pattern. "

Li Ling, vice president of Anta, said.