Protect The Environment, Chinese Fashion Retailers Help Solve The Problem Of Textile Waste

? Mass produced vogue and fake goods are everywhere in the couple's shops in Bell Tower and Drum Tower, Beijing. They aim at the wallet of the "millennial generation" tourists. But in a zero waste shop co founded by Lin Zhengyu and Joy Harvey, customers will be encouraged to buy goods that can contribute to a sustainable cycle of life. The first half of the shop displays products that are derived from organic materials and can be reused, such as cotton bags. Consumers can exchange their old clothes with each other in exchange for their favorite new items. Shops convey a clear message to consumers: "the first problem is to let people slow down the pace of consumption so that people will realize how important the environment is."

Textiles and clothing industry Related pollution and waste are a long-term problem, especially in China. According to the data released by an environmental protection organization, China has surpassed the average consumption standard of buying new clothes in the world in 2014. The average Chinese consumer buys 6.5 kilograms of clothes each year (the international average is 5 kilograms). The survey also shows that about 40% of Chinese consumers have "impulsive" buying and selling behaviors.

Xenia Sidorenko, a fashion designer who built jeans cowboy backpack in Shanghai, said its product business is growing, but worried about second-hand. Clothing Potential consumers of health and safety need to be thoroughly sterilized. Take the famous clothing brand H&M as an example. Since the launch of the clothing recycling project in 2013, the brand has collected up to 60 thousand tons of second-hand clothing worldwide, of which more than 2200 tons are collected from the Chinese market. China Internet giant Jingdong group launched a clothing recycling project in 2016, and Jingdong related business executives said the company had collected about 1 million 300 thousand second-hand clothes.

"Chinese demand for textiles is so huge that we can not radically change their spending habits. But we can guide them to practice a more environment-friendly consumption concept. Said the head of an environmental group.