La Natsu Bell'S Right To Withdraw Online Operation Is Called Strategic Development Needs

In the evening of August 5th,

The Limited by Share Ltd announced that the company will terminate its online agency agreement with Hangzhou's Agel Ecommerce Ltd.

According to the termination agreement, the company will recover the inventory of the agency's products and pay the cost of the contract.

In the announcement, La Natsu Bell said that in order to cooperate with the development of multi brand online and offline integration, the company will reclaim its online sales channels so as to directly manage its brand.

The announcement shows that La Natsu Bell signed a new service agreement with the dark e-commerce recently and signed on the date of signing the contract.

According to the termination agreement, La Natsu Bell will be held by August 31st of this year.

All stock stored in the warehouse is delivered to La Natsu Bell's designated location.

At the same time, after consultations between the two sides, La Natsu Bell will pay the contract cost incurred in the new service agreement from July 1, 2018 to August 3rd within 10 working days after the invoice is issued, and after the deposit of the electronic commerce warehouse is delivered, La Natsu Bell will pay the 42 million 198 thousand yuan contract cost incurred by the new service agreement from April 1, 2018 to June 30th.

In the announcement, La Natsu Bell said that according to the company's actual operation and strategic development needs, the company will terminate the relevant service arrangements under the new service agreement and directly manage multi brand online businesses such as LaChapelle and Puella, so as to better cooperate with the company's multi brand online and offline businesses, and achieve long-term stable development, share business resources and enhance operational efficiency.

The company stressed that the termination of the agreement would not cause any significant adverse impact on the company's business and operational activities.

According to public information, dark e-commerce is involved in China's Internet.

Retailers mainly sell and sell OTHERMIX brands.

The new service agreement was signed in April 2016. The agreement shows that e-commerce has agreed to operate several online sales platforms for sale.

Its products will be extended for two to December 31, 2018.

In February 2015, La Natsu Bell spent $200 million to buy Hangzhou's 54.05% stake in Agel Ecommerce Ltd, in order to further strengthen online sales channels and improve online sales capabilities.