Scared By Queuing Events, Now We Need To Make A Reservation For New Paris Shoes.

Four new Track will be launched in September 3rd.

。

The series is considered to be its "ugly brother" - the star of the Paris family.

The continuation of the Triple S style is that shoes are stacked with different materials, drawing inspiration from the state of motion during hiking and running, and enhancing the performance of shoes with hi-tech materials.

However, if you want to get this pair of sneakers, you can't buy them at the door of the shop.

It is reported that the new Track series will only be sold in the Corner Shop of Selfridges, London. Consumers who want to purchase must go to the official website of the Paris home before September 3rd, and make an appointment for a time to pick up the goods. After the new shoes are launched by Corner Shop, they will enter the store to pick up the goods.

In addition to four pairs of new sports shoes, there are also included

A series of apparel including T-Shirt and stockings, etc., have been joined by Track or Balenciaga Logo in design.

The price of Track sneakers is 550 pounds, about 4805 yuan.

In the past year, retro "Daddy shoes" has become the favorite sport shoes style of luxury brands.

This sneaker is famous for its appearance, which resembles the thick bottomed and wearable shoes worn by many years ago.

After Demna Gvasalia became the creative director of Paris family, she introduced the Triple-S Trainer of retro "Daddy shoes" in the autumn and winter show in 2017.

This sneaker uses the material of old sports shoes to restore ancient collage and decoration, plus three layers of sole with a sense of layering. Not only is it unique in style, it also makes a great change in comfort.

With the spontaneous promotion of celebrities and Ins people, this section

Soon became one of the bursting products of the Paris family.

Because a shoe is hard to find, every time a new color is on sale, consumers will have to queue up in front of the store.

But this made the Paris family suffer too much.

In April 25th this year, when Paris shop in the spring shopping center in Paris, France, while selling new products, the queued consumers clash with the queue jumping problem, and subsequently, the brand handling of the accident was not understood by all consumers.

Therefore, within a few months after the accident, the brand reputation of Paris family in Chinese consumers declined rapidly, and even boycott appeared.

From this point of view, this Track new product using online booking purchase form is undoubtedly a more insurance move.

In fact, for a long time, most luxury brands have adopted the strategy of hunger marketing, increasing the attractiveness of brand merchandise through the consumers of long queues outside the stores. However, at the same time, it also reduces the popularity of consumers and brand, and creates a shopping experience carefully.

Once consumers lose interest in brands, it will be hard for them to pull customers back in line.