Star Traffic Bonus Still Adidas Signed The World'S First Net Red.

The signing of the flow star lineup is also more than one player - Instagram on the fans more than 114 million of the Kardashian family member Kelly Jenna.

In August 28th, Kelly Jenna released a video in his Instagram story and told fans, "I am very excited to announce that I am now officially becoming the brand ambassador of Adidas, and I am creating @adidasoriginals with Adidas."

At this point, it is equal to the official declaration of Kelly Jenna's peace.

The clover series (Originals) signed.

Kelly Jenna, the 21 year old model / reality star, has grown hot in the past two years and has surpassed her sister Kim Kardashian and Kendall Jenna as the most famous and most gold - sucking "Kardashian".

With her own reality show, known as Keeping Up With Kardashians, Kelly Jenna was not satisfied with making money through exposure. In 2015, she founded her own fast cosmetic brand Kylie Cosmetics. Through the insight of the consumers of the same age and the hard work on the social network, Kylie's beauty products quickly opened the market and sold Kardashian products.

At present, Kylie has accumulated about $900 million worth and has landed recently.

The cover announces that he will soon become the youngest "self-made" billionaire.

Business media Business Insider estimated Kylie Jenner earning $19 thousand an hour.

The rising popularity and strong appeal of social media have made Kylie a target for many businesses and brands to cooperate with.

And her curvy figure and healthy complexion also have the basis for becoming a sports brand endorsement.

Kelly Jenna's products advertised on Instagram can cause fans to rush to buy.

In 2016, Kylie Jen signed another German.

Together with Rihanna, Puma has become the sign of reshaping the fashion image and attracting female consumers.

However, the cooperation between Kylie and Puma has been opposed by brother-in-law Kanye West.

At that time, Kanye West also sent a twitter such a challenge: "in Puma, Jenna 1000% can not do any Kylie Puma series, and Jenna is definitely a member of our Yeezy team.

Puma will not give you millions of dollars in return, so do not try to split our family.

Prior to this, West worked with Adidas to develop personal brand Yeezy series, and successfully created several industries explosions, and obtained a lot of income from them.

He naturally can not accept that his family is crying out for other brands.

Finally, Kelly Jenna signed Adidas and became the third Kardashian family member who signed Adidas after becoming Tavkanye West and his sister Kendall Jenna.

Adidas has been expanding the boundaries of its consumer groups with the help of retro classic products that have taken back the North American market. After trying to stabilize core consumers, namely sports participants, they tried to embrace more.

And sports culture are interested in young consumers, especially women.

To find a spokesperson for potential consumers is the way Adidas takes.

Kelly Jenna is about to become the youngest billionaire in history.

Eric Liedtke, a member of Adidas's board of directors, once said at a investor conference that female users may not care about a certain star, but they praise their opinion leaders (influencers) in their information circles and social media.

In recent years, Adidas has signed contracts with leaders of the movement, the market, the trend and the cultural circle. While signing stars, they are also exploring stars who have their own appeal to young people and have their own opinions and contributions to the trend culture. Supermodel Carly Klaus, Kendall Jan Na, singer Kanye West and Farrell Williams are being locked up by Adidas according to these standards.

In the Chinese market, this way of thinking is clearer and more radical. At present, Adidas's sports performance, clover and Neo series have signed stars in the top of social networking popularity such as Yang Mi, Angelababy, Lu Han, Di Ali Gerba, Yi Wan Xi Xi and Wang Jiaer in recent years.

Popularity and influence of fans are very important considerations for Adidas to choose spokesmen in China.

After all, the vast majority of consumers may not be able to afford Kelly Jenna and Yang Mi's handbags or luxury cars, but the Adidas at their feet is the same one that everyone can pursue.