PEAK Officially Releases Children's Wear Brand PEAK KIDS, Launching Youth Sports Life Market

In September 11th, PEAK sports officially released the youth sports brand PEAK KIDS, announcing the growing force of the youth sports life market. In the same order meeting, PEAK KIDS's professional sports, comprehensive sports, sports life and fashion sports and other 4 series of 200 new shoes and shoes were first made, and the order quantity exceeded expectations.

"This is an important move for PEAK to implement the" two extension "strategy. Xu Zhihua, general manager of PEAK sports, said that with the liberalization of the two child policy and the increasing popularity of the national fitness program, the youth market will become the main force in the sports market. "PEAK hopes that the brand new PEAK KIDS product will become the first choice brand for parents and teenagers who love sports."

It is reported that the SLOGAN of PEAK children's clothing is "out of the blue". It is hoped that teenagers will outperform the previous generation in sports performance, and expect the brand new PEAK KIDS to perform well in the market. Relying on PEAK's more than 100 distributors and more than 5000 stores all over the country, PEAK KIDS has been recognized by the market as soon as it is launched. At the recent PEAK 2019Q2 ordering conference, more than more than 20 distribution customers and PEAK signed a signing agreement on youth sports equipment, and started the PEAK KIDS channel investment.

With the continuous growth of residents' income, the upgrading of China's consumption and the opening of the "second child era", the youth sports consumption market is booming. Relevant agencies predict that China's two child liberalization policy will spawn a huge 4 trillion market, with a consumption dividend of about 1200 to 160 billion yuan per year. Food, toys, maternal and child health care, children's clothing and other markets will usher in explosive growth. Among them, the youth sports market is a huge economic increment which attracts thousands of families' attention. It is known as the last blue ocean of the clothing industry.

At present, the actual decision-makers of China's youth sports market are the post-80s and 90s parents. Most of them want their children to have a professional sports skills, and have higher requirements for the quality, design, technology and fashion of sports products. It is based on this insight that the youth sports products launched by PEAK will distinguish the leisure styles of other children's clothing brands, focusing on specialization and fashion, keeping up with the current trend line, providing professional sports protection for young people, and meeting the fashionable needs of teenagers. PEAK children's children's clothing main size section is 120-160CM, children's shoes size 31-38 yards, mainly for 6-15 years old, love sports young people.

"Over the past 30 years, PEAK has accumulated a large number of loyal sports enthusiast member users, most of whom are already parents, and they will be the first users of PEAKKIDS." Xu Zhihua said that PEAK's member community, campus APP, and many years of sports market research and development and sales experience will help PEAK KIDS quickly reach the target consumer groups and expand distribution channels, so as to achieve the goal of coming from behind.