Linking Up With International Fashion And New Heights 2018 Keqiao Fashion Week (Autumn) Presents Four Highlights

The picture shows the fashion trend of Chinese women's wear fabrics in autumn and winter, which is being held on the afternoon of 18 19/20.

Since the birth of the 2015, Keqiao fashion week is committed to building itself into China's first international fashion week with fashionable fabrics as its core. Today, Keqiao fashion week has been going on for 3 years. By this year, Keqiao has not only held the spring fashion week for the first time, but also has been further connected with the international trend from the rules of the trend release, the dynamic release of the venue and the release of the brand at the scene. Keqiao fashion Zhou Zheng is moving towards the truly international fashion week.

In September 18th, 2018 days for 4 days. Keqiao fashion week (Autumn) opens in Zhejiang, Shaoxing and Keqiao. 。 During this fashion week in Keqiao, 2018 the first world cloth merchants conference and 2018 China Shaoxing Keqiao International Textile Fair (Autumn) held simultaneously. The three major events are integrated and interactive, integrating the international fashion trend and helping create a new fashion.

2018 Keqiao fashion week (Autumn) is composed of "one exhibition, four matches, ten shows" and "walk into Milan" activities. Meanwhile, the standing body of "China Women's wear fabric fashion trend research and publishing center" is established. This fashion week in Keqiao continues to focus on the "new fashion layout" theme. It is a combination of fashion and creativity from Keqiao and Keqiao, and Keqiao brand. Fashion trip 。

Compared with the past Keqiao fashion week, this Keqiao fashion week presents four highlights, which has injected more internationalization elements into it.

Highlight 1: trend start, enhance Keqiao fashion discourse power

Following this spring fashion week, "2019 spring and summer China" Women's wear fabric After the fashion trend, this autumn fashion week continues to release the "19/20 autumn and winter Chinese women's clothing fabric fashion trend" in the form of static and dynamic combination. It is in line with the international trend of "two seasons of a year" and the rules of the fashion brand release, which fully demonstrates the representativeness and leading role of Keqiao in the creativity, design and technology of women's fabrics.

At the scene of the fashion week in Keqiao this year, the famous fashion designer Wang Peiyi led the design of "19/20 autumn and winter Chinese women's fabric fashion trend release show", bringing together more than 600 pieces. Quality innovative fabrics And fusion of "palm trend" Artificial Intelligence experience, "19/20 autumn and winter Chinese women's fabric fashion trend static exhibition" and "19/20 autumn and winter Chinese women's fabric trend interpretation" and so on, and other activities around the trend of women's fabric trends launched simultaneously.

It is noteworthy that during the fashion week, the center of fashion research and distribution of Chinese women's fabrics was settled in Keqiao. This means that Keqiao will become the permanent starting place for the fashion trend of Chinese women's wear fabrics and become the fashion source of Chinese textiles. After the establishment of the fashion trend of China Women's wear fabrics and the establishment of the publishing center, the research and planning of all directional normalization will be carried out around the trend of China's women's wear fabric in the light of the reality and demand of Keqiao's industrial development, so as to infuse Keqiao into the global fashion vision. Fashion trend And fashion design to promote Keqiao's international fashion resources and enhance Keqiao's fashion discourse power.

Highlight two: combination of movement and static for the first time to hold fashion design exhibition

In addition to retaining the traditional models such as competition and show, the fashion week was held for the first time in 2018. Fashion Design Exhibition And specially set the exhibition area at the autumn Textile Expo in Keqiao.

2018 fashion design exhibition takes "trend guide and design guidance" as the keynote. Based on the fashion and creative design release, it is divided into four blocks, namely, the fashion trend area, the original design area, the design brand area and the dynamic display area. It integrates the research results of the fashion trend, the high-quality fabric supplier resources of China, the Keqiao textile brand resources, the cutting-edge design resources and the innovative achievements of textile fabrics.

In the original design area, the exhibition highlights the four winning events of the Chinese fashion fabric design competition, the China international fashion design competition, the China quilt creative design competition and the China International dress design competition. Zhejiang Modern Textile Industry Research Institute "BCY", "Ji Ma Liang Si", "artisan enjoy", "Hau Hua Hua", the six major local fashion forces are making a new appearance. From domestic design to Keqiao local design, from dynamic publication to static display, with the help of fashion design exhibition, this Keqiao fashion week further gathered massive original design to show the original charm of China.

Highlight three: entering Milan, deep docking with international fashion capital

In recent years, Keqiao has continuously promoted the level of opening up to the outside world, and has further promoted the action of "Silk Road Keqiao covering the whole world". It has set up a group of "Shaoxing Keqiao Pavilion", mainly to the West and the international famous fabric exhibition, to seize more high-end market share; to "East" mainly oriented to the "belt and road" countries, and meticulously run the China Textile City Pakistan, Burma, Philippines and other international fabric exhibition, and constantly expand the "one belt, one road" and "friends circle".

Against this background, this year, as the capital of China's textile industry, Keqiao's cooperation with Milan, the world's fashion capital, is becoming increasingly close. During this fashion week, Politecn Milan will first invite the school of design of Politecn Milan to Keqiao to publish the 2018 outstanding graduation show. By introducing the latest design works of international excellent design institutes, it will bring international design concepts to local textile enterprises, design institutes and institutions, and expand the international perspective and experience the trend of fashion.

Meanwhile, the "Silk Road Keqiao Milan Pavilion" opened in Milan, Italy will also be unveiled in late October. The "Silk Road Keqiao Milan Pavilion" will screen high-quality fabric manufacturers in China Textile City, carry out normalized fabric display in Italy, deeply link Italy technology, fashion, talents and trade resources, promote the overall brand of "Keqiao fabric", and carry out a series of fashion docking activities targeted at Milan.

Highlight four: fashion show, build a new platform for "everyday fashion"

Unlike previous Keqiao fashion week temporary exhibition venues, this new fashion week, the newly built Sino textile CBD "Oriental Milan" international fashion publishing center has been completed and used as the main show.

China Textile CBD - "Oriental Milan" international fashion publishing center, with fashion publishing as the core of the venue function, is operated by Italy Milan Huaxia group. It is committed to introducing international outstanding design forces into international fashion elements, and creating a regular fashion event publishing center with fashion publishing, forums, conferences, events and stars meeting.

2018 Keqiao fashion week curtain show - 19/20 autumn and winter China Women's wear fabric fashion trends released, Milan Polytechnic design show, Ding Lin & Gold Joint Publishing show, ZIHUI parent-child advanced custom release show... As the main show, 8 of the 10 big shows are staged here. The international supermodel and the first line model will jointly demonstrate the international fashion show.

According to the reporter, in the future, this will be the Keqiao fashion Zhou Yongjiu main show, regularly hosting the two season of Keqiao fashion week in the spring and Autumn period, and normalizing the "daily fashion" series activities. As a new platform of "everyday fashion", the completion of the international fashion publishing center of CBD, "Oriental Milan", will further enhance the quality of the hardware released by Keqiao fashion, and boost the new development of Keqiao's fashion and creative industry.