2018 Beijing Fashion Summit Forum Held By Beijing Union University

In the new era, our people's need for a better life has become the biggest driving force for the development of fashion industry.

Beijing is building a cultural center, vigorously promoting the development of cultural and creative industries, and building a "sophisticated" economic structure.

The development of industry provides good opportunities.

On the afternoon of September 19, 2018,

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We invite government departments, universities and industrial executives to gather together to develop Beijing's fashion industry and draw the future of capital culture capital.

This forum is hosted by Professor Wei Heng of Beijing Union University and Professor Zhang Mengxia from University of International Business and Economics.

Han Xianzhou, Secretary of the Party committee of Beijing Union University, addressed the significance of this forum from the perspective of Beijing from the perspective of Beijing Union University's industry research and development exhibition.

2018 vice chairman of the Beijing Fashion Week Organizing Committee,

In the speech, Gu Weida, deputy secretary of the Party committee and spokesman of the limited liability company, interpreted the theme of brand and innovation in the new era. He believed that the fashion industry is to let the public experience fashion in a good life. Fashion appeals to technology and technology to generate fashion. In the new era, Beijing has the support of cultural creation and cultural integration, so as to further realize the upgrading of consumption.

Han Xianzhou, Secretary of the Party committee of Beijing Union University

2018 vice chairman of the Beijing Fashion Week Organizing Committee, Gu Weida, deputy secretary of Beijing fashion Holding Co., Ltd.

The theme report link of fashion brand development and development is first made by 2018

Vice chairman of the Bureau, deputy director of Beijing Fashion Week Organizing Committee and deputy general manager of Beijing fashion Holding Co., Ltd., Mr Tien Cheung, delivered a keynote speech on the innovative development of the brand name of Beijing clothing. He believes that the time-honored brand is an indispensable business card of Beijing fashion. The old name of Beijing clothing interprets the patriotic spirit of Beijing. The time-honored brand and fashion are not contradictory. Promoting the fashion building of the time-honored brand has become an important topic in the new era.

Professor Chen Mo, deputy director of the brand research team of the Business School of Beijing Union University, published a thematic study on the brand aggregation and promotion of "Jinggong 1961" community service driven by big data. He explored the formation of community service brand in the community consumer's mind, brand awareness, reputation and integrity.

The model studies the precise portrait of the target group, the development of service ecosystem, the establishment of multi-source data and the construction of a micro service platform.

The brand research team of Beijing Union University business school represents Chen Mo.

The keynote speech of Professor Zhu Liang Liang of Capital University of Economics and Business is the new thinking of brand building in the new era. He believes that the times are changing and the essence of the brand is forever. It lists Coca-Cola, apple, and apple.

And other world brand cases, put forward the impact of changes in the new era on brand building, should focus on brand innovation, seize the essence of the industry, from the Internet, supply chain, capital, humanization, brand and other diversified thinking, the new era of brand building "change" approach.

Prof Zhu Liang, Capital University of Economics and Business

Su Quanxiu, deputy general manager of China Research Group (brand consultancy management), has made a deep speech on the theme of industrial innovation under the great changes of new brand, new retail and new business opportunities.

By reviewing the 20 years of the industry and exploring the macroeconomic trends, industry trends, market trends and key trends, this paper explains the industrial pformation brought by consumers' pursuit of super cost performance from the three perspectives of retailers, agents and supply chains.

Su Quanxiu, deputy general manager of China Research Group (brand consulting management organization)

The co-founder of the Beijing (business) Consulting Co., Ltd., sharing the theme of "the source of the brand behind the fashion", believes that the brand value is equal to the enterprise value, the enterprise strategy is equal to the brand strategy, the industrial strategy is equal to the brand strategy; the brand provides the customers with the value of easy identification, good experience and high attribution; the brand reduces the cost and increases the income for the enterprise; the stronger the fashion brand's ability to convey and expand its life experience to the customer, the stronger its vitality; finally, it reads.

The key foothold is the value of the beautiful life experience conveyed by the brand and the sense of value created by the brand.

Co-founder of Beijing (business) Consulting Co., Ltd.

The second stage of this forum is the fashion brand building and development Roundtable forum. It is Jia Xiaobin, the party secretary and general manager of Beijing copper cattle Group Co., Ltd., Professor Zhang Qi, Dean of the school of art, Beijing Union University, Professor Wang Ruifeng, vice president of Modern Service Development Research Institute of Beijing Union University business school, Su Quanxiu, deputy general manager of China Research Group (brand consulting management organization), and co founder of the Beijing Business Consulting Co., Ltd.

1983 Gong Yongsong, the founder of brand name, Huang, and Yiwu cultural products Creative Industry Association, respectively, launched a deep keynote speech.

The seven round table conference held a heated discussion. Participants held a deep ideological exchange on the theme of "focus, diversity and symbiosis" of the 2018 fashion week in Beijing, and sparkled the spark of brand innovation and fashion inspiration.

Photo taken by guests at this forum

This forum has gathered experts from various universities and professors, experts from all walks of life, as well as the elite of the fashion industry to the forefront of the new era of Beijing fashion brands and ideas, and put forward a pluralistic perspective on the construction of Beijing's fashion industry.

2018 Beijing fashion Summit Forum, Beijing Union University, is based on Beijing's long history and culture and rich resources of the fashion industry. It has effectively promoted the construction of Beijing cultural center, international communication center and science and technology innovation center.

It highlights the confidence development of Beijing fashion industry in the new era, and is committed to creating a "fashion Beijing" cultural display platform, helping to build Beijing's international brand.