Hustle And Bustle Together To Subvert Innovation, CHIC2018 (Autumn) First Day Welcomes 22635 People.

(online news) in September 27th, China International Clothing and Accessories Fair 2018 (Autumn) landed on the first day of the National Convention and Exhibition Center (Shanghai) to cover the ultimate mystery of future consumption, including the Chinese apparel industry.

Without the end of the market, only the needs to be excavated, CHIC2018 (Autumn) exhibition, Chinese garment enterprises are piecing together the market segments, and activating the original driving force of Chinese consumption with creativity and Seiko.

Tireless exploration and accumulation of the dominant position, the voice is not enough to describe the annual CHIC exhibition area is magnificent, this year CHIC2018 (fall) the first day is ushered in the 22635 professional audience amazing lineup.

The 22635 audiences embraced their needs and joined 719 exhibitors and 825 brands in 14 countries and regions including Italy, France, Germany, Poland, the United States, Canada, Australia, Japan, Korea, mainland China, Hongkong, China and Taiwan. The demand of nearly 1000 brands and tens of thousands of spectators led to countless business opportunities.

On the day of the opening ceremony, Gao Yong, vice secretary of the China Textile Industry Federation Party committee and secretary general, Xu Kunyuan, vice chairman of the Chinese Federation of textile industry, vice chairman Chen Dapeng, experts and advisory committee members Xu Wenying, Zhang Li and other leaders entered the booth and the head of the dialogue, in-depth understanding of the development of each clothing brand, and its intuitive response to the industry situation.

This CHIC2018 (Autumn) includes design strength, children's wear, the most beautiful women's wear, fashion men's wear, fashion accessories, bags and shoes, ingenuity leather feather, ODM smart creation, global fashion, links to the future 10 professional category exhibition area, as well as two major exhibition, CHIC- trend brand exhibition and Korea fashion exhibition, ranked 2, 3 and NH hall.

The exploration of numerous businessmen has integrated into the fashion flood, poured into the view of tens of thousands of professional audiences, and exported with immersive ideas, showing the pformation power of garment industry under the background of consumption upgrading in contemporary China, and opened the "new era of New Makers".

A kind of

The original design is no longer known as the "niche" name, differentiated classification, supply chain integration, enterprise management, digital platform......

Let original design become the powerful force leading the pformation of Chinese fashion industry pioneer.

The brands such as Zhi Qian, Hua Mu Shen and Mo en uphold the brand concept, break through the consumer market, and strive to expand the diversified channels. The design platform of Wu Tong, Ji Ji He and so on, relying on the Internet, has opened up every important link of creativity to sales for many designers.

Children's clothing: shoulder the healthy growth of children

Sports children's wear, fashionable children's wear and fashionable school uniform are continuously fermented along with the "two child" policy. The scale of the market continues to grow. XTEP children and Hush Puppies are mainly sporting and leisure children's holiday clothes; water children, gorgeous and Haggis are integrated into the current trend elements from the fabric development, so as to design the post-80s and post-90s parents. Eaton, as the largest school uniform production enterprise in China, continues to exhibit, while displaying the quality, we should not forget social responsibility and help children grow healthily.

The most beautiful dress: continue to dig small and beautiful.

The fast-paced women's clothing industry is committed to the continuous deepening of small and beautiful. The diversified market demand is most prominent in the women's clothing industry. Xinan group, Trenz Eight and PN JONE have established a brand new, personalized and publicized fashion style with unique understanding of fashion. Chengdu exhibition troupe, Shenzhen lixiu and Yi Shang Town create branded clusters with local characteristics and play regional culture. The famous embroidery family and NE TIGER rely on Chinese traditional culture to make Chinese culture beautiful in the world.

Fashion men's clothing: breakout with technology and design

Technology, aesthetics and customization are escorting the Chinese men's clothing in the new era. We are proud of our clothing, easy setting network and cloth booth. With the help of intelligent manufacturing and "Internet +", we need to update the core of our business and upgrade the upstream and downstream needs of our enterprises. We will actively explore new channels for men's clothing for science and technology. We are also trying to make personalized designs for Zorro's family and Van Gogh fashion, and pursue the new aesthetic of young men.

Popular accessories: do not fight for the Red Sea, create demand.

Fashion accessories, such as hats, necklaces, scarves, jewelry, glasses and so on, are developing rapidly.

ROFEIA, HASUPTAM and STETSON RUEDIGER are leading fashion caps, making caps become the second fashion choices after clothing.

Bags and shoes: parallel with fashion trends

The exhibition brand of bags and shoes exhibition area represents the latest trend and the highest quality footwear series in China. Chao Dai, Yi Fan Xi and tellurium platinum design fashion for fashion, opening up a new era of multi personality matching for consumers. UDV originated in Jiangsu and Zhejiang, and CHIC is the first stop in developing the whole country market.

Trend brand exhibition: three dimensional trend culture

The trend brand exhibition, as the trend of CHIC, has always been one of the most attractive places for professional audiences. Apart from the new trend of fashion brands such as old goods, Jia Bao Li and another space, it also includes many accessories, shoes and hats and products. It seems to be an independent small world for people of fashion.

Ingenuity skin feather: the perfect embodiment of design + ingenuity

With the rapid development of technology, China's fur industry has been in the forefront of the world trend. The Xinji pavilion has continuously participated in the exhibition, forming a profound exhibition effect. The audience in the exhibition area has been continuously developing, and has made a new image of fur cluster in northern China. JODD, YSYS and Cristallo originated from the south, with fashion design and ingenuity in one, attracting the same crowd.

ODM Intelligent Manufacturing: flexible production supporting Chinese garment manufacturing

ODM is a local fashion designer. It is one of the bases to support the healthy circulation of China's clothing industry.

In this exhibition area, there are many manufacturing enterprises that are renowned for their fashion design, such as Valentine, noir, Pok card and art appreciation. The Chinese Federation of plant dyeing industry provides more possibilities for linking the green and sustainable future for garment enterprises. At the same time, there are also large scale flexible production enterprises, which are designed, customized, manufactured and C2M with multiple identities.

Global fashion: bridgehead for Chinese market

At present, the Chinese market has become one of the most important positions in the global layout of international brands. International brands are committed to understanding the individual needs of Chinese consumers and developing targeted products.

Brands from UKPIER, MAISON LENER, URBAHIA, GIORGIO & MARIO from the UK, France and Italy pavilion are exploring the Chinese market, and have launched CHIC as the first stop. The Korean Pavilion is very familiar with it. This year, the domestic interactive service desk and the two-dimensional code service are specially set up.

Linking the future: seeing the efficient and sustainable future of clothing

The integration of upstream and downstream supply chain has become the most commonly spoken word of Chinese clothing entrepreneurs in recent years. SUNTOLE, ANOK and HIKARI provide technology with the most intelligent and convenient production control solutions. In addition, the sustainable development area provides many green development plans to help garment enterprises win the green future.

Looking at CHIC2018 (Autumn), the wisdom and strength, vision and determination, R & D and operation, originality and ingenuity of the clothing and apparel industry are gathered here. It is foreseeable that the next two days will be a thorough exploration and subversion of the Chinese market.

(video Cao Yang)