"Tide Boy Movement Generation" Movement + Chao XTEP Children Debut In International Children Fashion Week

In October 2, 2018, jointly organized by the China Fashion Association and Shanghai fashion capital promotion center, China Fashion Association Children's fashion week Specialized Committee and Suo Rui fashion media agency hosted the 2018 International Children's fashion week in China.

The trend of XTEP children's "tide boy movement generation" brought together by many tide children has brought a new upsurge on the scene, showing the new generation of Chinese children's energy and fashion influence.

Act as

Leading brand, this time XTEP children start with sports + cool product style.

Children's movement genes and the selling points of Chao Chi's design bring children's boundless vitality.

Under the concept of "tide boy movement generation", 60 sets of show costumes are divided into sports life, sports performance, and IP series of three major plate styles.

With the surge of nationwide fitness, parents and children participating in various fitness activities have become the norm. It is more important to protect children's high-performance sports equipment.

XTEP children's several major black technologies -- air energy ring, clothing cool dry technology, Yu Guang science and technology, X-S.E.T sports elastic technology, from head to toe, from the softness of fabric to the quick absorption of sweat, keep the skin dry and comfortable, and use special thinking in detail.

To improve children's visibility in the dark, to the damping system of shoes products, to relieve the stress, is to protect children's sports health and convey a better concept of sports life through high-tech equipment.

The clothes displayed in the sports life unit are more partial to everyday life and integrate into the elements of Chaoshi movement, so that better tailoring, more comfortable and close fitting fabrics, and more yuan style of design can meet the needs of the baby's all-around dress. Whether it's a good campus student or a small urban Chaozhou, XTEP's children's diverse and comfortable tailoring make the naturally moving baby enjoy the comfort of their body clothes and make themselves free.

The IP series shows that the children are familiar with the "SpongeBob SquarePants" and "Bobbi" as the design elements. Through the exclusive design of the designer, all kinds of printing and funny details become the focus of the clothes, attracting many small fans.

In recent years, with the help of IP marketing, it has become a hot trend in the brand. A series of IP children's IP "Wangwang Li Da Gong", "Transformers" and "Bobbi", including the "SpongeBob SquarePants" and "Bobbi" series, are playing a big role in cross-border marketing.

Since its inception in 2011, it has maintained a strong momentum of high growth.

Brand positioning children movement

The aim is to provide high quality sports and sports performance equipment for children aged 3-14.

After years of intensive farming, it has successfully occupied a seat in the children's market. It is a senior partner of many Chinese marathon running parents, CCTV children's strategic partners and China's next generation Education Foundation's long-term cooperative brand.

In recent years, the rise of the "national tide" and the pformation from China to China made us see the strength of Chinese brands.

XTEP children, as the children's brand of XTEP group, with the strong supply chain, channel advantage, quality control management system and brand influence of many years of deep ploughing, we have reason to expect that this Chinese brand will give us more surprises.