NBA Fashion Store Launches A New NBA Style Logo, Focusing On Fashion Life.

Today, NBA is famous for fashion in China and Korea.

The company Hansae MK jointly announced that the new Logo of NBA Style was officially unveiled and held 200 celebration ceremonies at the Beijing fashion center Sanlitun Taigu NBA Style store.

NBA China CEO Zhang Chiju (Derek Chang) and Hansae MK CEO Jin Wenhuan (Michael Kim) attended the celebration ceremony and jointly unveiled the new NBA Style Logo.

With the opening ceremony of the 200 shops of NBA Style fashion store, the brand new NBA Style Logo also appeared.

The upgraded Logo has added Style to the original golden NBA word, more intuitively manifests the importance of NBA for lifestyle products, and gives fans the promise of a better shopping experience when fans bring the fashionable fashion of NBA elements.

What is worth mentioning is that in order to highlight this brand upgrade, NBA Style has launched three joint cooperative products, integrating multiple elements such as activities, social media and star cooperation, and rekindled the spirit of NBA basketball and street culture.

For the appearance of the new NBA Style Logo, Zhang Chiju, chief executive of NBA China, said: "NBA's popularity in China has reached a record high, which is inseparable from our efforts to provide more NBA activities for fans.

In addition to NBA live broadcast and NBA peripheral products, we also provide NBA children's playground for children, NBA elite training camp for Chinese basketball players and NBA Style of high quality fashion brands.

NBA Style represents a trend culture and a lifestyle that is popular among young people. The new Logo symbolizes the determination of NBA to work closely with partners MK Hansae. At the same time, I also hope that through the trend of NBA Style and other equipment, we can call on more young people to pass on the diversified life style concept of NBA to more and more influx people.

Hansae MK CEO Jin Wenhuan (Michael Kim) said: "it is a great honor to witness and accompany NBA Style fashion clothing store from first to 200th, and thank all partners for their support and love for this brand.

Two years ago, the opening ceremony of 100th NBA Style fashion clothing stores seemed to be vivid, but today we have reached 200 stores.

In the future, we will bring more NBA Style fashion shops to China. We expect that 300th stores will open at the end of next year.

When talking about the future planning of NBA, Zhang Chiju added: "NBA attaches great importance to providing high-quality content and products for Chinese fans. As Michael Kim said," NBA China will work together with Hansae MK to work together to develop NBA business, providing more NBA theme products and trend culture for fans who love the trend.

At the same time, we will provide more NBA content for fans through mobile phone, short video and live broadcast.

Zhang Chiju and Jin Wenhuan have agreed that NBA Style has been looking for opportunities to launch more joint funds for the NBA Style joint venture that everyone is very much concerned about and loved.

Unlike traditional sports clothing products, NBA Style fashion clothing store, with the theme and color of NBA team as its theme, provides men and women with the choice of tide hat, T-shirt, sweater, jacket and all kinds of accessories.

Three NBA Style joint venture products:

NBA Style X Mickey 90

This year is the 90th anniversary generation of Disney's classic image of Mitch mouse. NBA Style and Disney have launched an adult with Mitch 90 as the theme.

And officially launched in September 1st, on the day's NBA 5v5 finals in Shanghai, Mitch also helped to play the role of not only with the audience, but also invited fans to bring Mitch's iconic white gloves to shoot the basketball match. NBA China CEO Zhang Chiju and Jiang Louke, general manager of North Asia Regional General manager, Walt Disney, also witnessed this special moment.

NBA Style X Yuan Yawei

Warner Music's "soul pop new day" Tia Yuan Yawei won the 2018 Golden Melody Award for the Chinese song and music festival with a piece of saying "scattered and scattered".

Over the past few years, Yuan Yawei has been stepping into the media and fans' vision with her dedication to music. She doesn't care about the draft, insists on her spirit and her unique style, and spreads her singing throughout the whole country.

Yuan Yawei coincides with the brand image of NBA Style, which also made her a pioneer in brand name breakthrough.

A week ago, Yuan Yawei filmed a series of fashion blockbuster, officially launched NBA Style X yuan Ya Wei joint fund, NBA and fashion elements closely together.

In September 2nd, Yuan Yawei went to Shanghai's YOHOOD activity site for the NBA Style brand platform, and appeared in the NBA 5v5 Shanghai finals with a joint name.

She advocates fans to look for their own footsteps, do not have to be familiar with routines, do not have to bow to the standard, showing their most style side.

NBA Style X new Chinese rap

"New Chinese rap" is the first Chinese youth rap music reality show. It combines the three genes of "burning, cool and tide", completes the gorgeous collision between Chinese elements and rap music, and the self-confidence expression of new youth in the new era, and creates a Chinese youth rap music festival.

China's new rap is full of hip hop fans and hot blooded basketball, which are the dominant styles of NBA Style.

NBA Style and the new rap in China have launched a joint costume. After that, the top six competitors will participate in the program recording in the NBA Style joint dress and compete with other Rapper teams to get their own gold necklace.

NBA Style is the fashion fashion brand launched by NBA in 2011.

In the sports world, NBA, in line with the development principle of brand diversification, combined with the pursuit of fashion trends and unique characteristics of young people, launched NBA Style.

Brand combines basketball culture with pure American street culture, and integrates hip hop, fun and vitality into product design to make it unique.

Taking sport and street fashion as the design concept, bold colors will be applied to the costumes, which will make fashion and accessories more fashionable and youthful.

Fans can log on to the official website of NBA fashion store to get the latest product release and promotion information.

About NBA China:

NBA China was founded in January 2008 and mainly manages NBA related business in Greater China.

Prior to that, NBA set up the first office in Greater China in Hongkong in 1992.

NBA's cooperation and communication with the Chinese basketball world came from decades ago, including the first invitation of the Chinese national team to the United States in 1985.

At present, NBA and China's numerous national and local television and digital media alliance, including cooperation with NBA for more than 25 years, to the national broadcast of NBA events CCTV.

Every year, the League hosts hundreds of grassroots basketball activities and community activities for fans, and establishes market partnership with many local and international enterprises.

NBA China is headquartered in Beijing, and has offices in Shanghai, Hongkong and Taipei.

NBA's authorized products can be purchased through various retail channels, network providers and social media platforms, including Tmall NBA official flagship store, NBA Jingdong official flagship store and WeChat flagship store.

In 2004, NBA hosted two Houston rockets and Sacramento kings in Beijing and Shanghai, making it the first American professional sports leagues to hold competitions in China.

With the 2015 International Series held, the league has held 20 pre season competitions in Greater China.

NBA has more than 250 authorized dealers in the world to produce and sell licensed products, and has 125000 outlets in 100 countries and regions, including 400 NBA brand retail outlets.

About Hansae MK

Hansae was founded in Korea in MK1995, and has expanded its business to China since 2008.

Its 5 brands include: TBJnearby (Modern retro wind), ANDEW BUCKAROO (casual street style), BUCKAROO (fashion cowboy), LPGA (Ladies Golf Series) and an authorized commodity brand "NBA fashion clothing" (street style).