Skech'S Net Profit In The Third Quarter Dropped By Nearly $1 Billion 200 Million, A Record High In The Same Period.

Recently, American sports leisure brand Skech (SKECHERS) announced its third quarter earnings in 2018.

In the three months ended September 30th, business revenue rose 7.5% to $1 billion 180 million, slightly below the $1 billion 220 million expected by Wall Street analysts.

Net profit was 90 million 720 thousand US dollars, down 1.71% compared to the same period last year.

During the period, earnings per share were $0.58, up from analysts' expectations of $0.51.

Meanwhile, Cage gave a strong fourth quarter forecast.

The company expects earnings per share to be between $0.20 and $0.25, higher than analysts' $0.18, with revenues estimated at between $1 billion 100 million and $1 billion 125 million, while analysts estimate only $1 billion 80 million.

After the announcement of strong future performance, Cage's stock price rose 8% in October 18th after trading.

At present, Cage's stock price is $29.63, and its total market capitalization is about $4 billion 733 million.

Cage CEO Robert Greenberg (Robert Greenberg) said, "because of the strong sales volume in the 2017 third quarter, it is a remarkable achievement for the company to achieve a record third quarter sales.

Our domestic and international businesses are growing, and we look forward to the fourth quarter growth in domestic and international channels and the new annual sales record. "

The $1 billion 180 million sales created Skech's sales record for the same period in the third quarter of last year.

However, its quarterly performance was the highest in the first quarter of fiscal year 2018. Sales increased 16.5% to 1 billion 250 million dollars in the first three months of this year, which has created a new record in the single quarter sales of the brand.

In the second quarter of 2018, Cage's business income rose 10.61% to $1 billion 134 million, but net profit fell 23.94% to $45 million 284 thousand.

Skech stressed that in the second quarter,

About 5 million 600 thousand pairs of shoes were sold, creating a new quarterly sales record.

At the same time, the Chinese market increased spending of 29 million 400 thousand US dollars, mainly to support sustained market expansion, including for the upcoming "double 11" Shopping Festival and other related market promotion.

It is worth noting that in 2017 Tmall's "double 11" period, Cage's total retail sales amounted to 1 billion 100 million yuan, won the footwear brand sales champion.

Before this year's "double 11" comes, Skech has just released the key series D 'Lites third generation trend.

At the same time, announced the signing of popular artist Huang Zitao as a brand spokesperson.

They frequently sign stars to expect young consumers.

Skech China CEO Chen Weili has said that in 2018, China's retail sales expected to exceed RMB 15 billion yuan.

Compared with the 10 billion 430 million sales in 2017, this year's performance is expected to increase substantially.

And electricity providers.

In 2018, China's sales exceeded 15 billion, which means that the performance of Anta, a local brand, was 16 billion 692 million in the 2017 fiscal year, and more than 95% of its revenue came from Anta.

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