Shocked! What Kind Of Capricious Brand Has Made A Double 11 With One Coin?

In the evening of November 10th, in the spotlight, the chairman of Kangnai group has thrown a positive face in this year's double 11 "coin tossing coin direct" live broadcast campaign. In November 11th, at 0 o'clock, the single system was launched immediately, and several warehouses opened and unloaded at a time, with no effort to reach 27000 pairs, worth more than ten million! This double 11 gamble reached its peak.

Before that, who could have thought that the marketing of "doping" came from a coin?

Small coin leveraging double 11

In 2018, Kangnai entered Tmall 10th anniversary, and the brand was founded for thirty-eighth years.

To this end, Kangnai tailored to make 38th anniversary pure gold commemorative coins, the gold coin pattern from Kangnai logo portrait, a single value of 4999 yuan.

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November 1st, Shanghai

The subway station appeared a very eye-catching billboard: in the picture, a big hand throws the gold coin high. "Kangnai 11.11, toss a coin on the front is free."

What caused the sensation is that the 20 pure gold commemorative coins were embedded in the billboard, and four more armed security personnel were deployed to guard them.

The "super expensive billboard" was born and attracted everyone's attention. Many of the members of the network have been forwarding the story. Kangnai also made the best announcement: in November 10th, Kangnai chairman personally cast coins in the live broadcast, and the front is free!

38 years of word of mouth and reputation.

The huge free force led to the double 11 players coming to the chopper range.

It is reported that the total value of one hundred thousand yuan of 20 pure gold commemorative coins will also be given to the top 20 consumers with the highest total consumption of 11 antennas.

Pick up stars with coins

In November 8th, William Feng, a master of Kangnai's comfort experience, was drying out a gold commemorative coin in micro-blog, holding up the national card, inviting everyone to grab a free sheet, and shouting Kangnai: "we must throw the front face!" netizens reacted very enthusiastically, leaving a message in the comment area: "the chairman must give power! I'll hoard it as a respectfully!"

On the front side of the coin, the reading volume of sina is more than 56 million.

Fortunately, some people received the gold coin box, and more people began to save their luck for the chairman.

Chairman of the board will play the most important role.

At 7 o'clock on November 10th, Kangnai Tmall and Jingdong flagship store started live on time.

The studio is set up in the Kangnai interactive experience Museum, which houses not only all kinds of feet.

Last, it also recorded the major historical events of the brand in the past 38 years.

People can see that since Kangnai was awarded the ten largest shoe king in China in 1993, Kangnai has been reelected for the seven time and won the title of "China Leather leading shoe king".

After the explanation of the host's amusement and the interactive question and answer of netizens, he finally entered the chairman's coin tossing link.

The pure gold commemorative coin taken from the "super expensive billboard" was put in a tight gold coin box, sent to the scene by security personnel, solemnly submitted to the chairman, and all eyes were fixed on the coin in the chairman's hand.

It's only a few seconds, it's fixed! It's positive! Nearly thirty thousand pairs are free! The crowd exclaimed: the chairman is wonderful! The applause of the live broadcast is endless.

"Double 11 coin toss, the positive side is free from the single" marketing, can not help but sigh that the "comfort shoe master" in the mind has now become so fun! In fact, in the 38 years from the founding of Kangnai to the word of mouth brand, it has not only continued the purpose of "creating comfort and being a national", integrating quality and comfort into every product, but also committed to the digital pformation of the system, with a more efficient, more precise and intelligent mode, bringing more comfortable evolution to more people in the era of consumption upgrading, and also contributing to the rising tide of the country.