Rational View Of Chinese Market, Canada Goose Normal Business

According to the world clothing shoes and hats net, December 28, 2018, the famous winter in Canada.

The canadian goose opened its first flagship store in Sanlitun, Beijing.

Affected by opening shop, deadline for dispatch (January 3rd).

The share price of the holding company rose nearly 8% compared with the low of December 27th, and it was reported to be 43.86 US dollars / share.

It is worth mentioning that during the period from December 4th to opening up, the price of Canadian geese descended 42.7% times in the past month, and the market value evaporated tens of billions of yuan.

Though blocked before opening stores, it is the best time for Canadian geese to enter the Chinese market.

According to Reuters, although Canada goose company and Canada and Canada tensions between the "no", but Canada goose Beijing shop debut for two weeks delayed.

In December 14th, the Canadian geese indicated that the delay was due to the decoration problem in its official account of sina micro-blog.

For Canadian geese, the experience of a stock price crash is still in the dark. This delay in opening is probably just a way to avoid the limelight.

In September 2018, Canada goose was formally launched.

Mall, according to data released by Tmall, in the short span of 3 months after landing Tmall, Canada goose successfully captured 365 thousand fans.

The "double 11" day, the canadian goose Tmall flagship store in less than two hours turnover exceeded ten million, the number of visitors is about 500 thousand people.

In November 2018, canadian goose's third quarter earnings report also revealed that retail channels including electricity providers have become the main driving force for overall revenue growth, and sales growth in this channel has reached 149.5% during the period.

For the Chinese market, Canada goose has long been on the way.

Although Beijing stores are somewhat bumpy before opening up, the development of the Chinese market is undoubtedly the perfect match for Canada geese.

Canada goose's CEO Dani Reiss has made it clear that as the world's most potential luxury consumer market, China will provide many opportunities for the development of Canadian geese, and is looking forward to establishing brand sentiment with Chinese consumers.

Rational view of Canada goose normal business is a true portrayal of China's opening up to the outside world.

Earlier, due to careless handling of an incident in Canada, the canadian goose was once called for a boycott by Chinese netizens.

As a result, many netizens are still talking about the "hot" queuing scene of the Canadian geese shop in Beijing.

Marketing expert Rob Fields pointed out that "the rapid emergence of luxury feather products in recent years is related to the increasing frequency of global extreme weather, and the down jacket with strong thermal insulation can give consumers a sense of security."

According to the data released by Tmall, Tmall has sold nearly 2 million down garments in the period of -20 December 13, 2018, and 100 million people have clicked and checked down clothing. The increase has reached 48% in the past month.

In fact, it is reasonable to say that for many customers who buy Canadian geese, the purchase at this moment is neither a boycott nor a mad rush. It is only the cold weather that they want to buy a good quality down jacket.

As a media person has said, when the tension between Canada and Canada is tight, the existence of all kinds of emotions is reasonable, but the canadian goose flagship store can open and operate normally at this time. As a true message of China's opening to the outside world, it is better than a thousand words.

In other words, when the Chinese market is becoming mature and rational, Canada goose can be said to be one of the beneficiaries, but perhaps it needs to be done and cherished.

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