Acne Studios, The Most Popular Fire, Finally Opened Its Flagship Store In Sanlitun.

Acne Studios, the first flagship store in Beijing, opened in Sanlitun (special reading) in the Northern District of Taigu. It is understood that the store area is 190 square meters and is designed by Acne Studios internal team independently.

When it comes to Acne Studios, it is almost a favorite of celebrities. Faye Wong, Zhao Wei and Yang Mi are all the fans of Acne.

So what exactly is the brand?

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In 1996, Acne Studios was founded in Stockholm, Sweden. In the second years since the establishment of the brand, the red suture jeans designed by Acne have become an essential item of Stockholm's manpower.

Therefore, attention has been paid to it, and then Acne Studios has made a good start. In 2000, it launched a branch line Acne Jeans. From then on, the narrow style of Acne Jeans swept the fashion circle of the 00 era and became a fashion item. After that, luxury brands such as Louis Vuitton and Gucci followed suit and continued to launch the denim pants.

Today, Acne Studios has become a representative brand of the Nordic frigid style, especially a few explosive products.

For example, the L.Nyg 23, the pure color scarf, and the sweater and cashmere are all the pieces of the pop Street pat and the stars with the goods, which are also the representative works of the Acne.

Acne's cute smiley logo has also become a representative of classic fashion, and has applications in shoes and knitted caps.

Acne Studios is more than a fashion brand. In fact, Acne really means "Ambition to Create Novel Expression" (pursue fresh expression). The initial intention of the brand is to create a creative laboratory of Andy's Warhol Museum.

Under such a concept, Acne has become a brand that integrates digital art, film and television, visual design and clothing.

Brand strategy, space design, home products and even social media are the business scope of Acne, and clothing is only one branch of Acne.

Shop design is unique.

In addition to clothing, people praise is the Acne shop space design.

Every shop in AcneStudios is very distinctive. Some people say that Acne is not a shop, but an art gallery.

In the Acne Studios store, there are New York shops full of experimental style. There are also Milan shops made of granite combined with metal fabrics, and Berlin stores which use large quantities of stainless steel to order furniture and plants.

In these stores, we can see that Acne Studios has created unique tonality which is different from street fashion brands, and implemented the unique distance and cold tune concept of brand Acne Studios.

This insistence has made Acne Studios more distinctive in the same style of Japanese fashion brand.

As the first independent store in China, the Acne Studios store has an open pattern and a very simplified design. It creates a harmonious appointment environment through simple reflective materials.

The store adopts the original architectural style of linear glass curtain wall elements, high gloss white paint, walls and ceilings, with epoxy resin and beige flooring. It matches the Acne Studios landmark stainless steel walls, railings, tables and shelves.

For the highly expressive iconic Acne Studios pink and giving gradation effect, two side styles of the same style are displayed on the back side of the shop.

Acne is also launching a limited product that is only sold in Chinese boutiques and online outlets in Beijing flagship store, with a special design, down jacket and small leather goods as the main line.

Today, the product line of this brand is already very rich, from the high-end garment series and restarted cowboy products displayed in the fashion week of Paris to the iconic basic funds, bags, leather goods and shoes, and even furniture and magazines.

In the future, Acne Studios also plans to continue expanding its product categories.

Acne Studios currently has brand stores throughout Australia, Belgium, China, Denmark, France, Germany, Japan, Holland, Norway, South Korea, Sweden, the United Kingdom and the United States.

Asia has become an important strategy for the layout of Acne Studios, especially in China, which has ambitious expansion plans in China.

At present, Acne Studios has three flagship stores in China. Besides Sanlitun's Taigu Li store, there are also Hongkong central snow Factory Street and Rui o department store in Shanghai Nanjing West Road.

In March of this year, media reported that Acne Studios was interested in selling most of its shares, and co founders Jonny Johansson and Mikael Schiller had commissioned Goldman Sachs to find potential buyers.

Acne Studios will undoubtedly be a target of grabbing in a market that has strong interest in M & A.

Whether it can cooperate with China's strategic investors and jointly develop the Chinese market is also worth looking forward to.