Pat Tong Has Customized Tencent Blue For Tencent.

Living coral orange - Pantone pangtong company announced the color of 2019 in December, the number is Pantone 16-1546.

The voice has just fallen, and the European and American tide people have already put on their bodies and left the streets.

Supermodel Gigi Hadid, from "Coral" to feet, from Holland.

Special customization.

There are also Jennifer Lopez, who is always a treasure. In warm Miami, she has tangerine from sunglasses to high heels.

It is also found that this color is the world's top net Red Queen of England earlier...

Play the rest.

According to the world clothing and shoe net, the 2019 spring and summer conference was held in September 2018. Poiret, Elisabetta Franchi and Temperley have already used this color, so you can't tell Pan Tonghe clearly.

Who influenced the circle?

"This lively and gentle color embraces us with warmth and nutrition, and makes us feel comfortable and comfortable in a changing environment."

Pan Tong explains this way.

Pat Tong's choice is very clever. In a time of great power disputes and the mess of the economic situation, in a peacemaker's attitude, we advise people not to be angry, positive and optimistic.

Chinese social media Tucao is the main: after vegetation green and ultraviolet light, pantiong stood on the opposite side of the warm yellow skin East Asian group for third years.

There are fashion magazines complaining: "in the 2019 year, who is wearing the coral coral, who is wearing ugly, yellow is yellow, and the black is black is coming."

But pat Tong paid much attention to the Chinese market. He went to Shanghai to hold a press conference in December 2018.

Pat Tong has also launched the official account of social media and Tmall flagship store.

Cooperation with Chinese enterprises is in full swing.

01

In 2018, pant served a big Chinese customer, the Tencent.

The official color of Tencent is blue. In 2004, it was established by Tencent in 2018. It was the 20th anniversary of the Tencent's establishment, which made a lot of sense of ritual, including updating the theme color.

Pat Tong has customized Tencent blue for Tencent: "the basic blue comes from the sea and the sky, especially the white and purple implication vitality and imagination, so that the blue will show a bright feeling."

Pan Tong said that the Tencent blue is an "electronic color" and "embodies the principles and philosophy of Tencent".

Using the new visual impression on the occasion of the anniversary, there is also the Shanghai Nanjing West Road's Xingye Tai Gu Hui.

According to Pan Tong's proposal, it uses four colors of energy green, tempting powder, modern orange and crisp yellow to create a fashionable and fashionable shopping space, laying the tone for the opening ceremony and the Christmas shopping season at the end of the year.

Everyone is used to calling "the world's most famous color research institution" by "Pan Tong", but its official plation in China is actually "Cai Tong".

Pat tong can be traced back to M J Levine Advertising, a small company in the 50s of last century, when the main business was commercial advertising.

In 1956, Lawrence Herbert joined the company as a part-time employee. He had a double degree in biology and chemistry from Hof Stella University.

After entering Herbert, he changed his ambition to go to medicine. He used his professional knowledge to simplify the ink production process, and the responsible business became the cash cow of the whole company.

In the end, Herbert decided to be independent. He spent $90 thousand to buy the printing department and renamed it Cai Tong, which is our customary pun Tong.

Pan Tong (Pantone) comes from the combination of two words, Pan (Pan) and Tone (hue). At this time, Pan Tong is just a nobody in the industry, and Herbert has all the ambition.

In 1963, the first generation of Pan Tong color matching system (PMS, often plated as Pan Tong color card) was listed.

Over the next 20 years, Pan Tong gradually set up a set of color standard system, which made the vague concept of color develop into a precise science, which significantly reduced the communication cost between designers, manufacturers, retailers and terminal customers.

Pat Tong recommends that all color card users buy the latest version every year, because the ink will turn yellow over time and lose accuracy. "Selling color cards" will become a continuous cash business.

02

In twenty-first Century Pan Tong entered the mass market.

The first year of the Millennium - millennial blue (Pantone 15-4020) came into being.

Since then, "annual representative color" has become an important part of every year.

The industry has been elevated to the spiritual and cultural level, becoming a symbol of the times. It is a bit like Japan will launch an annual Chinese character.

In an interview with SocialBeta, Leatrice Eiseman, executive director of Pat Tong Color Research Institute, revealed the selection process and source of inspiration for the annual representative color.

The work began in the spring of the year before the publication. The expert team will travel around the world. All areas of film and television works, museum art collections, social hotspots, technology development and so on will be included in the consideration of color trends.

At the secret meeting in summer, everyone will express their views and communicate equally, and will eventually get the final result in early autumn.

Usually, when announces the annual representative color, Pan Tong will also be accompanied by a description of the trend of thought with both sociological and humanistic concerns.

For example, 2016 rose quartz Pantone (pink 13-1520) and quiet Pink (Pantone 15-3919), which is the first time Pan Tong chose a color combination as a representative color.

The director explained: "the inner balance between the warm rose tone and the cool blue tone reflects a close connection and a sense of comfort and comfort.

At the same time, this is also related to gender equality in social change.

For example, the ultraviolet light (Pantone 18-3838) in 2018 is one of the Inspirations of western music idol such as Prince, David Bowie and Ji Mir Han Rex.

"We live in an age where creativity and imagination are needed.

This purple blue background brings our consciousness and potential to a higher level.

Some speculate that Hilary is also one of the reasons why pat Tong used purple as the representative of the year.

In November 2017, she wore a Ralph Lauren purple suit and a round top for the campaign.

Purple is a mix of red (Republican) blue Democrats. Hilary's move is to win the middle voters.

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But Pan said: "many regions of the world are suffering and upheaval. We provide a color to give people hope in turbulence."

One of pong's main businesses is to provide various color solutions for brands.

By analyzing product characteristics and customizing color and making exclusive color cards for customers, we can enhance visual image and deepen brand connotation.

Color has become an intellectual property right.

The most famous case is Pantone 1837, known as "TIFFANY BLUE".

In 1845, founder Charles Tiffany chose this color to fill the cover of the product catalog, becoming one of the most famous brands.

Pat Tong specially compiled the color number to 1837, saying that the blue: "showing the vitality, vitality and isolation from the reality trivial matters, fully defined the wonderful world of Truman Cabot's" no bad things will happen ".

Ponce first worked with designers when Jason Wu decided to set up its own sub line brand.

According to the Chinese designer's preference for color, pant chose a light color gray for him, including 90% white and a little blue, relaxed atmosphere and quiet elegance.

The brand is directly named Grey Jason Wu, which is widely used in product labels and packaging.

In addition to enterprises, pat Tong has many intersections with the national government and social organizations.

The flag of Scotland, the United States, Dezhou, Korea and FIA FIA has their own exclusive colors.

Recently, Canada Goose Canada goose, the first real retail shop officially opened in China, and pat Tong jointly developed a new blue to celebrate the cooperation of brand and non-profit organization Arctic Xiong Guoji (PBI) for the tenth year.

In recent years, Pan Tong has been playing the crossover. In addition to regular clothing, it has extended its tentacles to more fields. The concept products for individual consumers involve bags, make-up, daily groceries, and even coffee shops and hotels.

For example, the Pan Tong Hotel in the Belgian capital, Brussels, has 59 rooms with various color schemes, using pant's color matching system.

Color means emotion, energy and even power. Pat tries to concentrate on developing the commercial value of color, and carefully avoids the conflict between ideology and culture.

03

12 years ago, the movie Prada devil, Andy's Millennium blue sweater was the first annual representative of Pan Tong released in late 1999.

From the color experts, designer brands, shopping malls, clothing counters to ordinary consumers, this complete fashion chain has created countless economies of scale and jobs.

Andy feels that his purchase is a personal choice independent of fashion system. But in the eyes of high-ranking personages like Miranda, the essence is to finish the last link of the industrial chain.

Italy fashion brand C. P. Company recently launched a personalized service that consumers can choose from the pant color card to customize the hood.

The color of the color card is tens of millions, how much of the consumer's choice is from the heart, and how much from the influence of Pan Tong and other external roles?

This series of color theory and selection is not only a summary of the past, but also a guide to the future. It is not only a generalization of human psychology and behavioral science but also a good business of metaphysics which is difficult to understand.

As an ordinary consumer, maybe we are not willing to be put into the whole fashion ecological chain as the bottom layer, but there is indeed a voice in the heart yearning for advice from a high person, telling us how the fashion trend is changing, and what colors should be used after dressing the whole body.

A pinto expert told Fashionlaw: "the public needs guidance and recognition from outside.

Even a strong person like Zara still needs someone to tell them where to start. "

Perhaps, the existence of Pan Tong and the ever-changing color library give us a stronger sense of perception in the outside world. We talked more about the annual representation of color and the knowledge of ourselves in Tucao.

More interesting reports, please pay attention to the world clothing shoes and hats net.