With The Outbreak Of Service Consumption, How Can Delicate Queens And Town Youth Buy?

The report points out that service consumption is becoming a consumer leader in the Yangtze River Delta.

The women and town youth in the Yangtze River Delta also embodied the two words of "refinement".

Service consumption explosion in Yangtze River Delta

In 2017, the total GDP in the Yangtze River Delta reached 16 trillion and 500 billion yuan, accounting for nearly 20% of the total economy, and its electricity consumption continued to expand.

21. Jingdong BD Research Institute data show that in 2018 before October, the Yangtze River Delta on the Jingdong platform online orders grew by over 31%, and the electricity consumption level continued to rank in the forefront of the country.

Among them, service consumption is becoming the consumer leader in the Yangtze River Delta.

In fact, there are mainly two forms of service consumption in the electronic business platform, one is the service consumption attached to physical goods, such as vehicle maintenance and repair services, installation and cleaning services for household appliances, etc. Two, the service itself is commodity consumption, such as pet service, tourism holiday service, insurance service and so on.

Over the past three years, pet products such as pet consumption, home decoration consumption, medical consumption and other services to enhance the quality of life have been very popular. The service consumption in the Yangtze River Delta region has achieved a "volume and price" increase. The total consumption and the unit price of customers have doubled, while per capita consumption has increased by 71%.

At the same time, the higher consumption ability, the huge demand for service consumption and the mature consumer habits of electricity providers make the extension of e-commerce consumption in service areas in the region more rapid.

Apart from additional maintenance, cleaning services, medical services, education and other life services, insurance services have become the fastest growing category of consumer services in Shanghai, Nanjing and Hefei as financial services.

In the service consumption structure of the core cities in Yangtze River Delta, business travel services still occupy a higher proportion in major cities.

Take the local life / tourism consumption as an example, the fastest growing areas in the Yangtze River Delta are concentrated in the economically developed Jiangsu, Zhejiang and Shanghai core cities.

As a tourist city, Nanjing and Hangzhou are among the best.

In addition, with the development of online entertainment such as live broadcast and short video, games and video services are also relatively high in the consumption of e-commerce services.

In addition, traditional services such as decoration, mobile phones, cars and so on are also common.

Take the automobile as an example, with pparent price and smooth channels, the electricity supplier has deeply reformed the auto repair industry in the Yangtze River Delta region, and parts procurement and front-end maintenance have begun to separate.

Consumers can buy online services such as tires and other auto products on the Jingdong platform. They can make reservations on line offline stores directly, and make appointment and replacement through delivery to stores.

Such consumption is growing larger and larger in the head cities of the Yangtze River Delta. Shanghai, Suzhou and Hangzhou account for the top three of the automotive supplies market in 2017 and 2018, and account for the entire Yangtze River Delta market from 47% in 2017 to 51%.

Decoration, it shows that the pformation of e-commerce platform for the industry to build up the pformation of infrastructure platform may be possible.

Jingdong home furnishing dress decoration business started in early 2016, and joined B&Q, dragon hair decoration, East Yi Ru Sheng, AI yuan, Le Yi Jia, San Du decoration, BOLONI, famous craftsman decoration, Golden Mantis home, light boat decoration and stone decoration. 11 well-known home decoration enterprises established Jingdong decoration alliance. Due to standardization, standardization operation and supply chain integration, the price pparency was welcomed by consumers in the Yangtze River Delta region.

And many decoration enterprises choose the joint Jingdong platform to carry out business in Suzhou, accounting for nearly 6 of its decoration services.

How to buy delicate queen?

As a representative of consumption upgrading and exquisite life, how do fashion sellers and net red women gather in Jiangsu, Zhejiang and Shanghai to buy and buy and create exquisite life?

According to the report, women in Shanghai can earn money. In the Jingdong, the purchasing power and income of cosmetics are the same as killing the whole country. The price of the cosmetics is the highest in the country. In the choice of lipsticks, Shanghai women choose Dior and Ysl to pursue the moisture and texture.

Women in Nanjing and Hangzhou are more interested in fashion products.

Jingdong's big data show that in the choice of lipsticks, Hangzhou and Nanjing women love the full number of Mac lipstick, the pursuit of fashion and multi color.

In addition, Shanghai women who pursue quality and tonality, red wine, coffee and outbound travel are indispensable ingredients in life.

In 1853, the first coffee shop in China appeared in Shanghai.

At present, Shanghai has become the largest number of Starbucks in the world, about 700.

Other cities in the Yangtze River Delta, such as Hangzhou and Suzhou, also exceed the first tier cities, Shenzhen and Guangzhou, in the number of Starbucks.

In terms of outbound travel, Jingdong data show that the number of Shanghai women booking international tickets on Jingdong is ten times more than that of many second tier cities.

In terms of culture, Jiangnan culture is rich in life.

The aurora data show that in the movie ticketing app, female users account for 53%, and Shanghai monthly users rank first among all cities.

According to the data provided by the seven act life musicals, 80% of the audience of the musical plays women, and Shanghai is the largest audience in the country.

Shanghai women have a high degree of acceptance of new dramas, love fashion and suspense dramas. Hu Ge and Xu Qing's "dream like dream" reacted enthusiastically in Shanghai.

In sports consumption, the sports fashion of new women in Shanghai continues to lead the country.

Jingdong's big data show that Shanghai women spend more money on sports services than Jingdong.

From the point of view of sports effect, taking marathon achievements as an example, women in Hangzhou, Shanghai and Suzhou take the lead.

What do women buy at home in Shanghai? In 1970s, Shanghai's "four big pieces" were watches, radios, bicycles and sewing machines. When household appliances became cheaper and cheaper, exquisite household products began to become a new label for middle class life.

Jingdong's big data show that in the last year, Jingdong spent more than 20 thousand of Jiangnan celebrities, and the favorite small appliances were the Hermes Dyson hair dryer, followed by PHILPS electric toothbrushes.

Small town youth in the Yangtze River Delta

The young people in the town get the world, especially in the Yangtze River Delta region where the county economy is well-developed.

According to the report on China's County Economic Development (2018) released by the Institute of Finance and economics of the Chinese Academy of Social Sciences, 47 counties (cities) from the Yangtze River Delta are the 100 most competitive counties in the country.

The youth in the Yangtze River Delta town are rich and idle, and are influenced by the trend of the first line consumption.

Jingdong big data show that in 2018, the sales of pet products in young towns in the Yangtze River Delta increased sharply, leading the growth rate of daily use of cat and dog and travel products.

What is a qualified shopping cart? Cat litter basin, traction rope, dog toilet, automatic feeding device, portable pet bag.

Price is not a problem. We must not be wronged at home.

Cats and dogs are still the preferred pets for young people in towns, but those who have personality and do not follow blindly are also beginning to cultivate different pets.

The so-called pet pet is another kind of pet, including hedgehog, squirrel and so on.

Jingdong big data show that in the Yangtze River Delta town, the growth rate of pet products in 2018 was as high as 12517%.

Among them, the town youth in Suzhou surpassed Shanghai and bought the most exotic products.

Compared with other regions, the young people in the Yangtze River Delta have more pursuit of poetry and far away economic strength, and convenient and accessible pportation makes it easy for them to travel.

Jingdong big data show that in 2018, the growth rate of tourism service consumption of youth in the Yangtze River Delta area reached 436%, and the growth rate of airline tickets and hotel reservation orders exceeded 50%.

In addition, mobile photography has not been able to meet their needs. In 2018, the growth of the sales of youth photography and photography, digital accessories products in the small town of Yangtze River Delta remained high.

The developed electricity supplier environment in the package post area, and the sinking of the electronic business platform taking Jingdong as an example, will enable the town youth to stay indoors in the fields of life service and payment, and choose online one-stop solution.

In 2018, the sales volume of the two companies increased by 6121% and 185% respectively.

In the field of network video, games, live broadcasting and music, young people in town have made a lot of contributions.

Young people in the Yangtze River Delta are more willing to spend money on the best audio-visual experience.

Jingdong big data show that in 2018, their orders for video entertainment and virtual goods maintained a high growth rate.

In addition, "Yan value is justice" is also the slogan of the town youth.

Jingdong big data show that in 2018 the Yangtze River Delta town youth skin care products sales increased by about 90 times.

Interestingly, the sales of men's facial skin products increased by as much as 554 times.

However, another problem can not be ignored: the fear of hair loss and premature senility has spread down from the second tier cities.

Young villagers in the Yangtze River Delta have begun to buy anti hair loss products, and the sales volume is not low.

In 2018, sales of youth health services in the Yangtze River Delta increased by 674%.

On the Jingdong platform, health services include physical examination, tooth cleaning, genetic testing, and medical beauty.

This is not enough. Health equipment, nutrition health and traditional tonic products are also popular.

Health preservation has become another aspect of youth in the Yangtze River Delta.

Author: Wang Jiaxin, Song Xingguo, Zhou Hui