Is There Any Hope For The Sale Of Direct Selling License?

The rectification storm triggered by Quan Jian incident against the national "health care" market is being carried out amid the trend of the tsunami.

In January 8th, the State Administration of market supervision held a teleconference. It was decided by the 13 departments, namely, the State Administration of market supervision and administration, the Ministry of industry and information technology, the Ministry of public security, the Ministry of civil affairs, the Ministry of housing and urban rural development, the Ministry of agriculture and rural affairs, the Ministry of Commerce, the Ministry of culture and tourism, the national health and Health Committee, the State Administration of radio and television, the State Administration of traditional Chinese medicine, the State Administration of drug administration and the state Internet information office. Since January 8, 2019, we have carried out a 100 day joint campaign to regulate the "health care" market chaos in the whole country.

Great storm! The 13 central departments jointly issued a document to carry out the "health care" market chaos.

According to the joint action plan of the joint regulation of the "health care market", which is jointly issued by the 13 departments, the direct selling industry and direct selling products also belong to the key areas of rectification.

This means that enterprises wishing to apply for direct selling licenses can temporarily lose heart, and the enterprises that are being accepted will have to press the pause button.

The website of the Ministry of Commerce accepts the list of information published by enterprises. There are now 46 enterprises in the country being dealt with direct selling licenses. When the joint operation is implemented on 100 days, it is unknown whether the direct selling licenses of these enterprises can be launched.

In the list, unnews.com.cn found a company named "China socks king", "China's sock" Holding Company Limited, which began to publicized in June 20, 2017. It has been more than a year and a half now.

In 2016, he began to set foot in the micro business, claiming to be China's biggest "socks micro dealer".

After that, he tried to direct direct selling through water as a direction of pformation. As a result, direct selling licence is still not possible, but the report about Lun Sha's direct sale without license has long been available.

Will the direct selling license of Lusha be cool?

La Sha: no comment on official behavior

According to the introduction of the enterprise website, the limited liability company of Weng Rongjin, Weng Guanrong and Weng Rong Di jointly invested by the natural gas company was founded in June 22, 1995.

The company's address is 308, Jing FA Road, Yiwu, Zhejiang.

Approved by the Yiwu Administration for Industry and commerce, the registered capital of the company is RMB 600 million yuan. The business scope of the company is industrial investment, investment management consulting (excluding financial business such as securities and futures), wholesale and retail of socks, underwear and yarn, and the production and sale of electronic components.

Projects approved according to law can be launched after approval by the relevant departments.

There are 12 subsidiaries and shareholding companies.

In May 2006, the company signed an agreement with Yibin state capital company to sell 70 million shares of the Yangtze River to 34 million 671 thousand and 300 shares of state shares.

Since then, the company has invested 68 million 620 thousand yuan in its 100% stake in Lingsha underwear.

Changjiang Holdings has been renamed as "Sha Sha shares (600137, stock bar)" (600137).

At present, the company is a professional manufacturer of socks in China, and also a famous brand enterprise in the industry.

It is the only enterprise that has "well-known trademarks in China", "China famous brand products" and "state inspection free products".

And in underwear enterprises, it is the only "industry iconic product" and "China underwear first share" enterprise.

In June 20, 2017, the website of the Ministry of Commerce announced the announcement of the application for direct selling license of Lun Sha holdings.

The public notice period is from June 20, 2017 to July 4th.

But after that, there was no news about the direct sale license.

Until now, the website of Ministry of Commerce shows that it is still in public notice period.

To this end, a source close to the Ministry of Commerce said that the reason why the application for direct selling license has not been static is because the institutional reform now comes and the next step of direct selling work is specifically attributable to which department of the Ministry of commerce is responsible for the management.

Moreover, the approval of direct selling license involves a wide range of things and takes a relatively long time.

Now that the right health incident is coming out, the approval of the direct selling license is directly suspended. Is there any hope for lsha to make direct selling? Weng Rongdi, President of the Sha Sha holding company and chairman of the board, said that it is not clear yet, but commenting on official behavior is not good enough.

Weng Rongdi said that this rectification is aimed at the health care market, while the "Sha Sha" is the textile industry, there is no correlation.

However, previous reports from China business newspaper (blog, micro-blog) show that the direct sale that Lour Sha has to do involves three major categories: health food, nutrition replacement, and ecological home textiles.

Exposure is suspected of "unlicensed direct sale"

The direct selling licence of lash has been in the process of application.

According to the regulations of the Ministry of Commerce on direct selling management, enterprises must apply to the Ministry of Commerce and carry out the direct selling license issued by the Ministry of Commerce after the approval of the Ministry of Commerce.

But a lot of information has been exposed before that, Lusa has launched a direct selling business secretly, suspected of "unlicensed direct sale".

According to the report of the Yangtze River Commercial Daily in 2018, as early as 2016, Lau has been developing direct selling business. The direct selling sector is called "the health of Lau Sha". The gold system is a double track system. There are four levels, including Puka, silver card, gold card and diamond card, with the sum of 2500 yuan, 5000 yuan, 10000 yuan and 20000 yuan respectively.

In addition to the traditional Direct Selling Company's start-up awards, Leadership Awards and repeat consumption awards, there are special mutual aid awards and encouragement awards. These are the daily wages of the second.

Because the agent thought that he was being asked to withdraw from the system by fraud, the refund of goods returned for a long time, and the complaint was exposed to the media.

In a thick local forum in Yiwu, a post was questioned according to media reports that it was a disguised pyramid scheme for direct sales.

It is questioned that the "bonus system" adopted by the United States system refers to the three tier distribution, the direct sharing bonus, the system bonus (1 - 8 tier), the team award, the bonus and so on.

It is not only "buy tickets first after boarding the ship," but also sell direct marketing on suspicion of direct selling.

There are also claims that, apart from the four tier system, the direct selling system of Lusha also set up the starting Award for double zone touch 50% and two touch back; followed by the diamond card mutual award, a line of money, 0.1% permanent take of 100 start-up awards before the diamond card members, equivalent to the company's automatic team equipped with at least 100 people since the day of joining the company, three as the encouragement award, and 1% members in the 20 tier of single zone.

In the 20 layer, there are about 1 million members in theory, and if only 1/1000 of the 1000 people each produce 1% of the perpetual start prize, it is the encouragement award.

(example: a single District 1000 people start a monthly award to calculate, 8000 yuan x1%=80 yuan, 80 yuan X1000 person =8 ten thousand yuan / month); four is the organization award, 10%~13%; five is the leadership award, the system 1 generation to 10 generation hits the reward 5%; also has the heavy elimination reward, the traveling reward and so on each award.

That is to say, a line and a single area can be used for money. The seven major awards of the system are very profiteering.

However, for these statements and queries, Lusa has not responded, and the regulatory authorities have no response and conclusion. So far, the statement of "unlicensed direct sale" and "pyramid selling" by Lour Sha still remain at the stage of questioning.

Quietly offline business

In addition to direct marketing, Lour has entered the field of micro business earlier.

The "Sha Sha news" on the official website of the "Sha Sha video" has many video activities about the business of micro businesses, all in 2016.

In the "Sha Sha news" channel, in June 16, 2016, there was an article entitled "golden rush" to do the nation's largest "socks micro business" article.

In June 12th, the Twelfth "Golden Dragon Sha Chuang conference" hosted by the Sha Sha holding group opened the minds of tourists from all over the country.

Today, we have to pform into micro business, and launch our own micro brand "golden rush" to be the biggest "socks micro dealer" in China.

For Weng Rongjin, who is over 50 years old, it is undoubtedly a new challenge.

"B2C is an online distributor to consumers. C2C is a single store to consumers. We have to do micro business now, let factory face consumers, minimize the middle environment, so that consumers can get the most substantial benefits, so that the majority of customers can benefit from it."

It is reported that the launch of the "golden wave Sha" is the critical brand between the online and offline businesses. Its introduction of foundation socks, warm winter and summer socks has product patents, which are different from the past in product R & D, design and marketing.

But strangely enough, this article has been dealt with offline on the website of ruse itself.

Weng Rongdi responded that it was because he wanted to do micro business before, but later he didn't do it. He didn't ask for the goods. He could also raise the number of "one hit," so he did not publicize it.

Without the vigorous publicity, to quietly and offline, as well as direct sales, many models of ladda's wading are carried out in a low-key manner.

Almost all share pledge of major shareholders and two shareholders

Whether it is micro business or direct marketing, it is carried out on Lun Sha holdings, a major shareholder outside the listed company level, which seems to have nothing to do with listed companies.

However, the brand name of the company and the tradition of "one family" within the private sector is no doubt that the listed companies also endorse many shareholders' practices.

There are many points of view that the marketing method outside the traditional mode of water trial is to cope with the predicament of performance.

Since its backdoor, it has been called "iron chicken" with little dividends.

According to the latest announcement, the company has just lifted the pledge of the listed company's shares in Ruifeng bank, and has turned back to the Zhejiang Commercial Bank from the pledge. As of the announcement date, the company has accumulated 4100 million shares of the listed company, which accounts for 98.81% of the total shares of the listed company.

In 2018, the three quarterly report showed that two shareholders Tibet Long Wave Technology Co., Ltd. long-term high pledge of shares of the shares of Sha Sha is still normal, and the pledge ratio is 99.98%.

The export revenue of the company has fallen by 80.97% compared with the same period last year, and the foreign trade OEM revenue has dropped by 80.97% over the same period last year.

The 1-9 month operating profit of the company in 2018 was 3554911.22 yuan, and 1-9 yuan in 2017 was 18413784.32 yuan.

In 2018, 1-9 yuan net profit 2666144.31 yuan, in 2017 1-9 month net profit 17995153.11.

All declined obviously.

Weng Rongjin, chairman of the Sha Sha holding company, delivered a speech on New Year's day, saying, "we are looking at the whole world, laying a solid foundation for the whole country, making the headquarters base operate steadily, the Sichuan base is developing vigorously, and the industries such as Anhui are on schedule, and the blue film has made a gratifying start.

This year, a new "one belt and one way" country has been added to the world and overseas. The Ministry of foreign trade has broadened its business through the whole staff, and the strategic layout of internationalization has come to light.