In 2018, Nearly 200 Million Of The Net Profit Of Burburger Dragons Set A Small Goal: To Be IKEA In The Clothing Industry.

Recently, the company has adjusted its performance profit forecast from 10%-20% to 30%-50%.

Due to the fact that the sales order was actually better than expected in 2018, the company announced recently that it would adjust its performance earnings forecast from 142 million yuan -1.55 yuan to 168 million yuan -1.94 billion, and net profit increase from 10% to 20% to 30% 50%.

The reporter noted that since the beginning of this year, 66 brokerages have conducted 349 surveys on 112 listed companies, among which there are more than 10 brokers in the stock market.

From the investigation and disclosure situation, from 2016 to 2018, the company maintained a steady growth of 15% annually.

The core competitiveness of its business model lies in providing the upstream and middle integration solutions for garment enterprises to "clothing design + organization production", from commodity planning, fabric research and development, clothing style design to the production and supply chain organization, and through its own more than 500 design and research personnel to serve the B end brand customers.

It is reported that during the ten years since the establishment of the company, more than 200 well-known brands including PEAK, XTEP, Felix, Lining and so on have been accumulated, and PEAK designs and organizes and produces most T-shirts in the year.

From the early stage of entrepreneurship to the beginning of design, we gradually found that China's economic development, demand and brand are gradually rising. We need clothing design and products, and we need fast production chains to serve consumers.

As a result, the development space of the company has been discovered. From the perspective of service, partnership has entered into partnership with brand, channel end and production end.

It is understood that the services provided by the company are not only simple design services, but also provide a one-stop service from design to organization.

At the end of production, at present, there are about 10% intelligent production capacity of the company, and 90% of the production capacity is completed through the supply chain.

In the integration of the value chain of the front end of the apparel industry, and shortening the time to market the design products, now, only 30 days from the planning and design to the supply chain production, the company can help the retail brand quickly realize the new supply of the sales terminal.

According to its goal, the 14 day cycle from design to organization will be realized in the future.

He said that the benchmarking business of its business model is IKEA, an internationally famous retailing company.

In its view, IKEA is a single brand from the front end, and a platform enterprise from the rear end.

It is through the integration of IKEA global designers, including the integration of upstream supply chain, to export products with design sense, contemporary aesthetic sense, and price competitive advantage to the market end, thus forming their competitiveness for many years.

A similar approach is the global garment platform built by the company.

It is reported that the core advantage of the garment industry lies in the design of the cluster scale, the leading level of informatization and the accumulation of industrial resources.

In terms of design, in addition to its own designers, there are more than 2000 independent external designers around the world, and nearly 3000 designers can continuously design products that meet all kinds of users and sales channels.

In terms of information technology, the clothing world has twelve intelligent manufacturing independent R & D technology system, three main industry database of designer edition database, user database and raw material database, and has been put into operation and intelligent production intelligent factory.

In terms of industrial resources, the company is working together with the local government in Guangdong, Jieyang and Puning to create a popular fashion town with fashion brand incubation, R & D, fashion display, education and training, and industrial big data. It will build a global fashion design creative Valley in Shenzhen, and become the core base of global designer incubation.

According to the planning of IKEA, it will build 1wor's global offline store.

Like IKEA, a brand of channel brand, there is a designer's independent brand behind every furniture.

Similarly, clothing, like 1wor, goes into the world's offline experience store, and every product that consumers will see is also an independent designer brand. In the future, consumers entering 1wor is like entering IKEA. Whether they are looking for cost-effective products or original styling styling products, they can experience shop selection on the 1wor line.