Hangzhou Fashion "Carry Goods"

Liu Hui is very busy.

In the new year, his busy footsteps still did not stop.

He is a treasury superior product - a founder of Hangzhou ODM company specializing in cashmere products.

He should pay attention to the design. At present, the enterprise should develop at least 1500 kinds of products every year, whether from yarn color, needle type or edition type.

He wants to research terminal, whether in the forefront of the trend of Sijiqing, or the brand of the Mixc, is the best channel for him to understand consumers.

He wants to control production, and the development and production of cashmere products in the past are still off season. Now, with the abundance of products, the time span is even more full.

...

Nevertheless, he did not feel hardworking.

Graduated from University, he has been engaged in the research and development of cashmere, and deeply understands the impact of manufacturing on the industrial chain. He founded the company five years ago.

Today, it has a small scale. The company has more than 100 employees, producing about 200 thousand cashmere products annually.

"Good cashmere sells all over the world."

This is his dream, and the fertile land of the development of Hangzhou's industry is accomplishing his dream.

Advantage manufacturing

Industrial agglomeration not only produces the effect of 1+1 >2 for industrial development, but also advantageous geographical development advantages are also the basis for attracting more high-quality manufacturing enterprises to gather together.

In Hangzhou, this advantage area is attracting the aggregation of fashion elements.

There are not only famous brands such as Jiangnan Buyi and Eve Li, but also attracted a number of excellent brands and designers at home and abroad. As the base of electric business, the natural digital gene has also given the garment industry more possibilities. The innovation of live broadcast and net red has made the industry full of new vitality.

But whether it is brand operation or business model innovation, this is behind the rapid and flexible support of the supply chain. So, like the superior products of the Treasury, a group of "behind the scenes heroes" - quality ODM manufacturing enterprises are assembling here.

"The brand that has strengthened the terminal operation capacity has been greatly developed in recent years. On the contrary, brand development has been greatly reduced by channel development.

Xu Fuwei, director of Hangzhou Shiyi Clothing Co., Ltd., said that Zhejiang was originally a high gathering area of traditional textile and garment industry. Now more and more traditional clothing enterprises have turned to ODM business mode, forming ODM clothing industrial cluster, which has formed the advantages of better industrial matching, facilities matching and customer concentration. Meanwhile, it has also formed the competition within the industry, facilitating the ODM business mode of clothing enterprises to study deeply in different clothing categories, urging enterprises to enhance their own spirit of new artisans, and improving the production capacity of intelligent production and flexible production of clothing.

For Hangzhou Di Ya Industrial Co., Ltd., ODM is a new project launched by the company in 2019. The company needs to diversify its development. While developing its own brand "wood and silk", ODM is also developing.

"Product is the core of an enterprise, and also the foundation of the industry. The advantage manufacturing has solved the short board of most brand enterprises.

ODM is the realization of the value maximization of our product strengths and design teams.

Xia Yu, the head of the company, said that Hangzhou is one of the women's clothing brands and ODM distribution centers in the country. It provides a good atmosphere and soil for women's clothing enterprises.

After years of development, Hangzhou women's clothing has diversified development, from the traditional Hangzhou style women's clothing style to a variety of styles of positioning to develop and derivative.

"Hangzhou has a natural advantage for style development and customer choice, and now Hangzhou women's clothing is diverse in style and various grades, so it is suitable for all kinds of customers."

Cheng Bin, director of Hangzhou Chen he Fashion Co., Ltd. also said.

"If you look for a superior to be an opponent, there will be competition for development."

There will be competition as well. Some responsible people hold a positive attitude and insist on making good products.

As Xia Yu said, "competition will only exist in the price competition of homogenized products, and the competition of policy will not imitate others as long as the products and processes are made the best.

Of course, this requires high requirements for the procurement production supply chain and the design team. "

Ultimate single product

Like cashmere products, the ODM companies are concentrating on creating the best quality products and doing well in one field.

"As a ODM enterprise, the company focuses on double faced coats and down garments, has a strong R & D team, and controls production at the same time, in response to the" extreme single product "service customers.

Cheng Bin said that the company is committed to the research and development and production of women's clothing, double down, down dress, silk dress and fashion men's double-sided.

Shi Yi Ge has been focusing on the development and service of fashion women's woven fabrics, especially in dress categories.

Since its establishment in 1999, it has a history of 19 years. It has become a strategic ODM partner of the top 10 top quality women's clothing brands, such as VeroModa and SELECTED of Lingzhi group, PEACEBIRD of Taiping bird women's clothing, Shanghai Lily business women's, FIVEPLUS of Heji group, PRICH of attachment group and so on.

The biggest advantage of the company is quality, style and price.

"The company has its own production base to control the cycle and quality of products."

Xia Yu, the head of the company, said that the company's design and research center is working with many design institutes such as France and Hongkong. There are also a large number of professional designers in the company, which can control the fashion trends, fabrics and processes accurately.

The reason why we can guarantee the best price is to jump out of all the intermediate links, and maximize the jump from the intermediate links from fabric procurement, production and processing, so as to avoid profit margins and achieve absolute high cost performance and high quality goods.

Small single quick reverse

At present, the change of consumption mode naturally makes many ODM enterprises' customers list more electric business enterprises, and cooperation with such brands is forcing ODM enterprises to make pformation.

"Cooperation with e-commerce enterprises can collect timely and effective data, continuously improve the production efficiency and flexible production system, and improve efficiency."

The business customers of the superior products not only come from Hangzhou, but also have many brands of Shenzhen, Shanghai and Shandong.

Liu Hui said, at the same time, customer changes have also solved the problem of slow and risky returns of traditional customers in the past, saving enterprise communication costs, and enabling enterprises to focus more on how to enhance R & D and provide better products and services.

According to the introduction, Shi Yi Ge has been paying attention to the market changes. The customer demand of small single quick return is a big trend. The company started from the 19 autumn goods, positioning the Chinese women's simple fashion women's clothing category, launched the small order (single 100 pieces) of the booking mode, and at the same time after the store, it will also use the company's own intelligent flexible production line, to provide customers with high quality short flat quick production.

"User demand oriented self improvement" is the foundation for every industry to set itself right.

The depth of ODM business is naturally self improvement. There are many topics to be done in the late stage of foundry, and the stronger product depth and intelligent production efficiency than clothing companies, ODM clothing enterprises naturally have the reason for its existence.

Xu Fuwei said that Shi Yi Ge invested nearly 10 million in technology research and development every year to support customers' development, while the intelligent production system that its own production system was connected with full chain data, also created the fashion of women's clothing intelligent production for order digitalization and production flexibility.

"Shi Yi Ge is diligently advancing towards the" fashion ladies ODM expert in wisdom making ".

"Nowadays, enterprises are like people. They should calm down and link the world with products."

As Liu Hui said, ODM enterprises are making efforts to "create".

CHIC2019 (spring) will sail again at Shanghai National Convention and Exhibition Center on March 12th -14. Many quality ODM enterprises are assembling to let you feel this "heart".