Levi 'S 2018 Fiscal Year Sales Exceeded 5 Billion US Dollars, The Chinese Market Is The Big Head.

In February 5th, the American leisure jeans brand Levi Strauss & Co. (Levi's, hereinafter referred to as "Levi" s) announced the key financial data in fiscal year 2018. After nearly 20 years of sluggish sales, Levi 's has once again returned to the track of healthy development and achieved two digit sales growth for fifth consecutive quarters.

In the 2018 fiscal year ending November 25, 2018, the key financial data of Levi 's are as follows:

Sales grew by 13.7% to $5 billion 575 million, up 12.7% over the same period.

Net profit was $285 million 300 thousand, compared with $284 million 600 thousand a year ago.

Adjusted pre tax profit (EBIT) was $542 million, compared to $481 million a year ago.

Adjusted interest rate depreciation and amortization profit (EBITDA) was $663 million, compared to $598 million a year ago.

Direct retail sales grew 18% year-on-year

Wholesale channel sales increased by 11% over the same period last year.

By market:

Sales in the Americas amounted to $3 billion 43 million, an increase of 9.7% over the same period last year.

European sales amounted to US $1 billion 646 million, an increase of 25.4% over the same period last year.

Asian sales amounted to US $887 million, an increase of 8.4% over the same period last year.

In the 2018 fiscal year, Levi 's added 74 Direct stores, and the number of stores worldwide is currently 777.

After the end of the fourth quarter, the board of directors of Levi 's announced a dividend of $110 million for shareholders holding common stock, representing a 22% increase compared with the same period last year.

Chip Bergh, President and chief executive officer of Levi s, is very satisfied with the performance of the company in fiscal 2018. He said that both sales and gross margins reflect the success of the group in developing new products, expanding direct sales and enhancing interaction with global consumers. The Chinese market is still the top priority of the future development business. China accounts for 20% of the global clothing market, but only 5% of Levi s sales are from China, which means that there is still much room for development of the brand in the Chinese market.

Chip Bergh is the hero who helps Levi 's to regain its market competitiveness. In October 2018,

In November 2018, Levi 's plans to carry out the IPO (initial public offering) news again.

In the fourth quarter of 2018 fiscal year ending November 25, 2018, the key financial data of Levi 's are as follows:

Sales grew by 8.6% to $1 billion 592 million, up 11% over the same period.

Net profit fell 17% to $97 million, compared with $117 million a year ago.

Adjusted pre tax profit (EBIT) was $129 million, compared with $157 million last year, mainly due to the company's expansion of direct selling business, increasing employee salaries and increasing advertising investment.

Sales of direct selling increased by 13% over the same period last year.

Wholesale channel sales increased by 7% over the same period last year.

By market:

Sales in the Americas amounted to $923 million, an increase of 7.9% over the same period last year.

European sales amounted to US $421 million, an increase of 12.7% over the same period last year.

Asian sales amounted to US $248 million, an increase of 4.7% over the same period last year.