Chinese Men'S Clothing Industry Enters Brand Maturity Stage

Chinese men's clothing industry enters brand maturity stage

"Clothes, food, shelter and pportation".

As one of the basic contents of human social life,

The apparel industry occupies an important position in the national economy.

and

As a sub sector of the textile and garment industry, with the rise of domestic brands in recent years, the industry has gradually occupied a larger market share in the market, and the industry as a whole has entered the mature stage of the brand.

For the domestic men's wear industry, after years of development, it has become the most mature sub industry in the clothing industry. Production, management, marketing, brand men's leisure shirt establishment and other links are becoming more reasonable and perfect.

And with the development of China's economy and the improvement of national income level, the demand for Chinese men's clothing is growing rapidly, thus promoting the expansion of men's wear market.

It is estimated that the sales of Chinese men's clothing industry will reach 750 billion in 2018.

According to the statistics released by the foresight Industry Research Institute, "China Men's clothing industry production and sales demand and investment forecast analysis report", in 2014-2017 years, the sales revenue of men's wear industry in China has increased year by year, and the average annual growth rate has remained above 10%.

In 2014, the sales volume of China's men's wear industry reached 464 billion 221 million yuan, an increase of 14.73% over the same period last year.

By 2016, China's men's wear industry sales revenue exceeded 600 billion. By 2017, the sales volume of China's men's wear industry increased to 670 billion 251 million yuan, up 11.54% over the same period last year.

According to the growth rate of over 10% in the past year, the sales volume of China's men's clothing industry will reach 750 billion yuan in 2018.

2014-2018 years statistics and growth forecast of Chinese men's wear industry sales revenue

Source: Prospect Industry Research Institute

Statistical analysis of Chinese men's wear enterprises' performance in the first three quarters

According to the world clothing and shoes net, in 2018 1-9, the main men's clothing listed companies in the first three quarters of the total revenue totaled 10 billion 856 million yuan, an increase of 13.18% over the same period last year, slower than the same period last year.

Among them, sales growth slowed down, and the quarterly growth rate of seven wolves, YOUNGOR and the company was higher than that in the quarter.

From the perspective of net profit, net profit of four men's clothing companies, including nine shepherd kings, seven wolves, Bi Yin Ling Feng and the wedding bird, totaled 841 million in the first three quarters, up 30.74% over the same period last year.

Among them, the birds of fortune turned their profits into a surplus, while the king of Kuwait was increased by the price of raw materials and promoted by publicity.

The growth rate of revenue and profit of buoyant has increased from quarter to quarter, with strong momentum of development.

Overall, revenue and net profit grew steadily.

The market concentration will continue to rise in the future, and local leading companies will still have opportunities to increase their share.

The competition pattern of men's clothing in China is similar to that of clothing. The concentration has been steadily increasing. According to the market size of the company, CR10 rose from 11.4% to 16.3% in 2008-2017 years, and from 7.3% to 11.7% in CR5.

Because men's diversity of fashion demands is less than that of women, men's fashion trends are worse than women's wear. Formal business men's clothing is more similar to standard products, plus men's preference for sportswear, which makes men's clothing concentration significantly higher than women's.

According to the half year report of Hai Lan's home in 2018, Hai Lan's home opened 475 stores in 2018, 170 stores, and a net increase of 305.

By the end of 2018 6, the total number of stores was 6097.

According to the growth rate of Hai Lan's opening shop, the market concentration of China's men's clothing industry will continue to increase steadily. In 2018, CR10 will be around 17.5%.

Horizontal comparison shows that there is still room for integration of men's clothing in China. In 2017, Japan's men's wear CR5 reached 30%, and other developed countries also exceeded or nearly 20%, 7-8 percentage points higher than that of China.

In the future, leading men's clothing market in China, especially the local leaders, will still have more room for further structural adjustment in the future, and market share will continue to rise. For example, Japan's high concentration rate is mainly due to fast retailing (UNIQLO) occupying 16% of men's clothing market.

Statistics on market concentration of Chinese men's wear industry in 2008-2017 years

Source: Prospect Industry Research Institute

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