Canadian Goose Surged In Net Profit In The Third Quarter, Intending To Produce More Down Garments.

In this cold winter, luxury feather clothing brand Canada goose is one of China's most popular cold protection equipment.

Although HUAWEI CFO night boat was seized by Canadian police at the end of 2018, there were some anti canadian goose noises on the Internet, but the canadian goose Beijing flagship store has always had a high traffic volume since its opening in December.

According to the third quarter performance report released by Canadian geese in February 14th, sales rose by 50.2% to 399 million yuan (US $301 million) over the three months to December 31, 2018, up 49% at fixed exchange rates, and net profit jumped 72% to 105 million 300 thousand Canadian dollars (about 79 million U.S. dollars).

Revenue reports showed that revenue from direct outlets (DTC, Direct to consumer), including direct retail outlets and electricity suppliers, surged 78.7% to 235 million Canadian dollars (178 million US dollars) over the same period last year.

Canadian geese announced in the announcement: "5 newly opened retail stores and 1 newly opened e-commerce platforms have driven growth, while the original shops and e-commerce platforms have a very strong performance."

"In this busy season, we have a good performance in the most important time nodes and regions. At the same time, we are expanding globally and laying the foundation for future success." Canada goose president and CEO Dani Reiss are confident in the announcement of the company's future development. "We have successfully entered several new markets, launched new products, and increased capacity to meet the growth needs of various channels."

In addition, the gross profit of DTC direct channel is 1 billion 790 million Canadian dollars (about 1 billion 350 million US dollars), gross margin is 76.1%, gross profit margin was 76.5% last year.

The gross profit of wholesale channels was 78 million 300 thousand Canadian dollars (about 59 million US dollars) and gross margin was 48%, down from 51% in the same period last year.

For both direct and wholesale channels, the gross profit margin of DTC declined. The Canadian geese said that the minimum wage in Ontario increased from the beginning of 2018, and the cost of labor increased.

According to Reuters, retail sales of Canadian geese have declined in the US, but demand is rising in China.

Reiss told analysts that Canadian geese are very excited about the strong demand for brands in China and continue to have confidence.

Since its opening in December, the canadian goose Beijing flagship store has always had a long queue.

Canada goose Tmall flagship store's performance is also very bright, double eleven day only 1 hours 11 minutes turnover volume to break through ten million, at the end of November in Tmall's first Approach series on-line three days sold out.

On the day of double 11, its number of visitors to the shop was about 500 thousand, equivalent to 3/4 of the population of Vancouver.

According to Tmall data, Canada goose is now gaining billions of sales in Tmall. About about 5000000 people visited the canadian goose Tmall flagship store, which is 8 times the population of Vancouver.

The popularity of canadian goose in China is also reflected in an endless supply of fake goods. The brand's Arctic map disc Logo is copied in various forms, and the style of classic Parker coat is also imitated by various kinds of down jacket.

The good performance in the third quarter also allowed Canadian geese to raise their annual profit forecasts for the 2019 fiscal year, raising the total revenue growth of 30% to 35%.

The next step for Canadian geese is to increase their capacity.

After the release of the earnings report, the Canadian geese announced the construction of a new factory in Montreal, Quebec, Canada. It is expected that more than 100 new employees will be employed before the end of March, and 650 new jobs will be created by the end of 2020.