Can Nike Retain The NBA Champion In Zion'S Shoes?

Zion Williamsen (Zion Williamson) shoes exploded at Duke's focus battle against North Carolina.

As the absolute focus of today's NCAA old enemy war, this year's NBA pop star Zion Williamsen, in the first offensive of the opening, slipped carelessly when she turned the ball, and directly stepped on the Nike PG2.5 sneakers at her feet.

After the game, Duke University coach Mike Krzyzewski (K coach) said at a press conference that Zion's current condition is a slight sprained right knee, but the specific situation needs to be checked after tomorrow's inspection.

You know, this is a live American event. Former US President Obama is also watching the battle.

On the day before the competition, the minimum fare of the game ($2999) even surpassed that of the super bowl that had just ended (the lowest fare was around $2300), and the best seat would even be sold to $5942.

Such an embarrassing scene in the high-profile competition will naturally arouse heated discussion among the parties. After the incident, two key words of Zion and Nike once reached the top three in twitter.

Concerned at the same time, twitter netizens are also giving full play to their own creativity, releasing a lot of weird videos and pictures.

In general, these twitter teases Nike's embarrassment and believes that it will benefit other competing companies, and may even allow Zion to sign up with other sports brands after leaving university.

In addition to netizens, the official twitter of Puma basketball also mocked Nike with this incident, saying: "if you wear Puma, it will be all right."

But this twitter was soon deleted.

Nike's statement was released at the end of the competition and said: "we are very concerned about this matter and hope that Zion will recover soon.

We always put the quality and performance of the product in the first place, but this is just an isolated incident, and we are looking for the problem.

Although Nike said it was just an isolated incident, it was a precedent for the players to wear their shoes on the floor, even if Nike had made many moves.

In 2014, in the match between the Spurs and pistons, Ginobili's NikeAir Max Closer IV burst apart at the foot of defense, causing him to slip to the ground. In 2016, in the magic and 76 match, Aaron Gordon completed an empty connection and landed on the ground, only to find that the Nikehyperrev 2016 under her feet had split.

In addition to them, Tony Rothen's AJ 10 generation and Nikya's Nike Air ZoomGeneration also encountered awkward scenes of completely separated shoes and shoes.

As the protagonist of the event, Zion's physical quality is indeed different from ordinary people.

According to the survey data released by Duke University, Zion is 2.01 meters tall and weighs 129 kilograms, while Lebron James, who is similar to his height, weighs 113 kilograms (2.03 meters).

In the case of similar height, Zion weighed 16 kilograms more than James.

What is even more amazing is that in such a big body condition, Zion can still finish the action of the foul line, which shows how strong his physique is.

Even when compared with NBA players, Zion's physical quality is also very strong, so he exerts great pressure on his shoes.

Professional players have a certain disparity in physical quality with ordinary people. Therefore, the shoes brand will tailor exclusive combat boots to its endorsement stars, so as to prevent similar embarrassing situations.

Although from playback, it is difficult to judge whether the sneakers caused the injury to Zion.

But for Nike, sneakers will be a negative impact.

Today, when the US stock market opened, Nike's share price dropped by nearly 1% in the first ten minutes, and its market value was almost $1 billion 120 million.

Adidas is also very impressed by the question of the quality of the shoes resulting from injuries to the stars.

After becoming the youngest MVP in the 2010-2011 season, Ross is a well deserved "ADI head card".

But in 2012 and 2013, Ross was reimbursed for the two time because of a serious knee injury.

During that time, Adidas not only lost its best spokesperson, but even the fans thought Adidas's sneakers were one of the reasons why Ross was seriously injured several times, which made Adidas in a very awkward position.

Therefore, in 2014, Adidas immediately launched Boost technology on basketball shoes, and the five generation of Ross became the first basketball shoe in the history of Adidas, equipped with Boost cushioning material.

It is worth mentioning that, according to The Action Network reporter Darren Lowell (DarrenRovell) reported that when there are players wearing Nike products injury, then the player after treatment, if he can not or refused to wear Nike shoes to participate in the competition, you can wear non Nike shoes to play, but the competition signs must be completely covered.

Zion, who is coming back from injury, will he choose?