To Seize The New Territory Of Basketball, Nike And FIBA Reached 11 Years' Cooperation.

Beijing time February 27th, Nike and FIBA announced the 11 year (2017-2027) cooperation agreement. Nike will become the official product and market partner of FIBA, sponsoring all the FIBA's men's basketball, women's basketball and youth basketball matches.

Nike's cooperation with FIBA includes clothing, footwear and equipment, including sponsorship of FIBA's Basketball World Cup (2019, 2023 and 2027, three sessions), matches and qualifiers, women's Basketball World Cup, intercontinental cup and preliminaries, FIBA Olympic qualifiers and U17, U19 World Cup.

Nike's Logo and name will appear in the stadium, online and offline promotional content, and on the field of officials and volunteers.

In addition, Nike has won the title of the FIBA world ranking, the new name is "Nike Nike FIBA World Rankings", and a series of special products and footwear development, distribution and sales concessions.

In this cooperation, Nike is not only a product supplier of FIBA, but also a strategic partner. The two sides will promote basketball in the world.

Patrick Bowman, Secretary General of the FIBA (Patrick Baumann), said in an official press release: "it is a memorable day to cooperate with outstanding basketball players like Nike.

We had a very good cooperation with Nike in the 3X3 basketball match.

We also look forward to working with Nike for long-term global cooperation to promote the sport. We are very grateful to Nike for its global visibility. "

The focus of the first phase of Nike and FIBA cooperation will be the FIBA World Cup, which is to be held in eight cities in China in 2019.

In the background of FIBA changing the basketball world championships to the basketball world cup, from November 2017, each country will carry out the 2019 World Cup qualification competition in 2019 under the new tournament system.

The length and number of qualifying matches are much higher than before.

Fans will appreciate more national teams.

This also gives Nike a lot of room to play.

"We are very excited about the cooperation with FIBA." in Nike's official press release, Craig Zanon, Nike global general manager, "FIBA represents the highest level of basketball competition in the world." Craig Zano said.

Nike is determined to use our outstanding global resources to help train players and inspire fans around the world.

In addition, cooperation between Nike and Chinese basketball has been going on for decades.

Since 2012, Nike has worked with China's Ministry of education to promote basketball in the whole country.

The latest cooperation is the agreement reached between Nike and China's Ministry of education in June 2016. In the next three years, Nike will train 7000 Chinese teachers to enhance the interest, interaction and participation of Chinese school sports teaching. At the same time, Nike will provide first-class coaches and PE teachers resources for more than 300 schools in China, and cooperate with the basketball and football school league matches.

In the summer of 2016, Lebron James, the spokesman for Nike and NBA Cavaliers, arrived in Beijing for a two day training with the national team.

James and his accompanying coaches and trainers gave guidance to those players who might have appeared in the 2019 World Cup.

Nike's basketball business has suffered a lot of market pressure in recent years because of the competition between Adidas and andmar. After the announcement of the second quarter of the 2017 quarter of September 2016 (September 2016 -11), Nike global brand President Trevor Edwards (Trevor Edwards) once said: "now our basketball business is healthier than that in the past 18 months."

He promised Nike basketball revenue will rise in the second half of fiscal year 2017.

In 2015, NBA announced the signing of a 8 year sponsorship contract with Nike from the 2017-18 season.

With the cooperation with FIBA, Nike has almost won all the top international basketball matches, which is sure to help Nike's basketball business.