Smith Barney'S 2018 Performance Turned Into A Deficit To Achieve Double-Digit Growth

In the evening of February 27th, Mei Bang dress (002269) released the 2018 performance bulletin. During the reporting period, the United States apparel business income reached 7 billion 664 million 732 thousand and 400 yuan, an increase of 18.42% over the same period last year, operating profit of 56 million 401 thousand and 900 yuan, an increase of 118.46% over the same period last year, and net profit of 42 million 908 thousand and 600 yuan, representing a 114.08% increase over the same period last year.

As a result of promoting brand upgrading, product upgrading, channel upgrading, and retail upgrading, Smith Barney's clothing business revenue increased double-digit growth in 2018, and profits turned into profit.

According to the information released by American Apparel, in 2018, the company adhered to the strategy of brand upgrading, product upgrading, channel upgrading, and retail upgrading, and leveraging social resources, creating a mechanism of reciprocity, sharing and win-win, further strengthening cooperation with multiple business partners to further enhance the competitiveness of the company's brand and products.

Through the digital retail operation, the upgrade effect of the products and retail capabilities of Mei Bang clothing has initially appeared.

Through further promotion of channel upgrading, the company will focus on the core competitiveness of the brand, focus on the best profit model competitiveness, and expand the replicable standardization around retail, so as to achieve consistency.

On the basis of upgrading the brand and products, the channel structure of Mei Bang clothing store has been gradually optimized, and the sales performance has been significantly increased by the opening of new quality stores.

It is noteworthy that by enhancing the organizational capacity building and improving the management efficiency, the United States apparel industry has kept the scale and efficiency of business scale improved simultaneously.